John burke keynote speech

OUR GREATEST OPPORTUNITY

John Burke, Trek Bicycle Corporation

3 TRENDS

URBANIZATION For the first time in human history, more people are living in cities than in the rural areas.

ENVIRONMENT Vehicles contribute to an estimated 60-70% of urban air pollution.

60% of the pollution created by car emissions happens in the first few minutes of operation.

Average Weight

1960

2002

Difference

Kids 6-11 63 lbs 74 lbs +11 lbs

Men over 20 167 lbs 191 lbs +24 lbs

Women over 20 139 lbs 163 lbs +24 lbs

THE WORLD IS GETTING FAT


No Data <10% 10%–14% 1985

1985 - 2010 OBESITY TRENDS IN US ADULTS


No Data <10% 10%–14% 1987

1985 – 2010 OBESITY TRENDS IN US

ADULTS


No Data <10% 10%–14% 1989

OBESITY TRENDS IN US ADULTS

1985 - 2010


No Data <10% 10%–14% 15%–19% 1991



No Data <10% 10%–14% 15%–19% 1993



No Data <10% 10%–14% 15%–19% 1995



No Data <10% 10%–14% 15%–19% ≥20% 1997



No Data <10% 10%–14% 15%–19% ≥20% 1999



No Data <10% 10%–14% 15%–19% 20%–24% ≥25% 2001



No Data <10% 10%–14% 15%–19% 20%–24% ≥25% 2003



No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% 2005



No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% 2006



2007

1985 - 2010

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%



2008

1985 - 2010

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%



2009

1985 - 2010

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%



2010

1985 - 2010

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%


What solution will address these problems?

The Bicycle Friendly World ALREADY EXISTS:

The Netherlands 25% of the Population Commutes by Bike

London Bike Commuters Avoid Congestion Charges

Boulder, CO 21% of the Population Commutes by Bike

Portland, OR Congressman Blumenauer’s Bike Commuter Act

Utrecht

WE ARE MAKING PROGRESS

Then vs. Now in the U.S.

1995 2007

Industry money for advocacy $0 $2 million

Government spend $20 million $800 million

Safe Routes to Schools $0 $100 million

Bicycle Friendly CommuniAes 0 58

2012

$7 million

$1.2 Billion

$500 million

194

Boston

Kenzie Blvd, Chicago ½ mile protected bike lane

53% of rush hour traffic is now bikes Cars moving 1 minute faster

B-Cycle San Antonio

Ride the Drive, Madison

31

Pennsylvania Ave concept

Bicycle Friendly Communities 2003

2004 Bicycle Friendly Communities

Bicycle Friendly Community - Texas

# 32 BFC State Ranking

BF Community Rankings •  Austin – Silver •  San Antonio – Bronze •  Woodlands Township - Bronze��

BF Businesses •  Bicycle Sports Shop – Platinum •  Bike World San Antonio – Silver •  City of Austin – Silver •  Blue Line Bike Lab – Silver •  Casteel & Associates – Silver •  Sugar Cycles - Silver •  Advanced Micro Devices/Austin – Bronze •  Asakura Robinson - Bronze •  Bikesport/Houston – Bronze •  Homeaway - Bronze •  USAA/San Antonio - Bronze��

Ray LaHood U.S. Secretary of Transportation

“Bike projects are relatively fast and inexpensive to build and are environmentally sustainable; they reduce travel costs, dramatically improve safety and public health, and reconnect citizens with their communities.”

Ray LaHood U.S. Secretary of Transportation

THERE IS A LONG WAY TO GO

The U.S. Needs to Catch Up

0%

10%

20%

30%

40%

50%

U.S. Netherlands Denmark Germany

1%

30%

20%

14%

Trips Taken by Bike

Canada

2%

Switzerland

10%

Austria

9%

Interested but Concerned 60%

No Way, No How 33%

Strong & Fearless <1%

Enthused & Confident 7%

4 types of transportation cyclists in Portland

STILL MUCH WORK TO BE DONE

Copenhagen

4 GREAT WAYS TO MAKE A DIFFERENCE

RIDE YOUR BIKE Especially for trips 2 miles or less 1

40% of car trips in the United States are 2 miles or less.

HAVE A PLAN 2

GET ORGANIZED 3

Have a plan for the State, the City and your business.

Share the plan – if no one knows about the plan, it’s not a good plan!

the Federal Government If made all the transportation decisions, then why doesn’t Tallahassee look like Portland?

SHOW UP AND ASK 4

The World is run by those who show up.

A small group of thoughtful people could change the world. Indeed, it’s the only thing that ever has.

— Margaret Mead

John burke keynote speech

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