John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?
-
date post
18-Oct-2014 -
Category
Business
-
view
435 -
download
1
description
Transcript of John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?
Truffle Media
Ned Arthur, Director of Sales and Content Development
John Blue, Chief of Community Creation
Saturday, January 26, 13
Thanks to Indiana Farm Bureau for the opportunity to provide you
information you can use.
Saturday, January 26, 13
1793 The Pennsylvania Evening Post becomes America's first daily newspaper.1851 Selling for a penny a copy, the New York Times debuts.1885 William Dempster Hoard wrote his issue of a "journal devoted to dairy farming.1962 Agri-Marketing magazine started1984 United States newspaper circulation peaks at 63 million people
191 YearsSaturday, January 26, 13
1995 The American Reporter first daily newspaper on Internet2004 Podcasting started2004 Facebook launched2005 YouTube launched2006 Twitter launched2010 Facebook passed 63 million US people
15 YearsSaturday, January 26, 13
Write down as many things as you can: What are the things you take for granted about technology today.
Saturday, January 26, 13
78+ Ag agencies70+ Ag associa/ons160+ Ag focused companies232+ Ag focused print media
http://www.agrimarketing.com/
Saturday, January 26, 13
http://www.census.gov/compendia/statab/2012/tables/12s0823.pdf
Relative farm population segments
http://agtoday.us/us-farmer-subgroups-info-2011
Saturday, January 26, 13
Relative farm revenue size
http://agtoday.us/us-farmer-subgroups-info-2011
http://www.census.gov/compendia/statab/2012/tables/12s0823.pdfSaturday, January 26, 13
http://usda01.library.cornell.edu/usda/current/FarmLandIn/FarmLandIn-02-17-2012.pdfFarms, Land in Farms, and Livestock Operations 2011 Summary
Saturday, January 26, 13
Pictures via Twitter: Lower Dairy Farm, Tracy Zeorian, Ryan froman, Marilena Barbera, Jennifer Dewey, Chad Ingels, Susie J Kirkham, Suderman Bros, sean harmon, McGregor
Farms, Zach Watson, Philip Brigham, John Pawsey, Brenda Kirsch, Tried&True, Bryan Avison, James Lane
Saturday, January 26, 13
Trends
(Feb, 2012, 850,000 Android activations per day!)Sept, 2012, 1.3 Million Android activations per day!
Saturday, January 26, 13
iPhone 22%
Blackberry 7%
No smartphone
35%Android
31%
2012 Survey of farmer smart phone use
Saturday, January 26, 13
Other ways to discover what is coming?
http://www.knightfoundation.org/grants/
http://www.pewresearch.org/
Saturday, January 26, 13
http://agtoday.us/bse-social-media-in-action
Example: BSE, smoke and fire analogy.
Saturday, January 26, 13
http://agtoday.us/bse-social-media-in-action
Example: BSE, smoke and fire analogy.
Saturday, January 26, 13
Start to understand the return on investment calculations. What metrics need to be collected. How will you know using a service or process will pay off?
Saturday, January 26, 13
A great resource on understanding ROI in marketing is in Marketing White Belt by Christopher S. Penn, http://agtoday.us/marketing-white-belt (affiliate link).
Saturday, January 26, 13
Twitter Chat Schedule - Google Docshttp://agtoday.us/twitter-chat-list
Saturday, January 26, 13
Twitter as a discussion place
Twitter chats as a source to listen and connect.
Google “twitter chat schedule” or seehttp://agtoday.us/schedule-twitter-chats
A sample of ag focused hash tags: #agchat #farm #ag #plant12 #harvest12 #nppcwpx #agmedia
More hashtags athttp://agtoday.us/more-twitter-hashtags
Saturday, January 26, 13
Deciding what to do...
Too many places, not enough time.
There will always be more information and tools than you can use. You must limit, cut out, focus on a few to really reach your goals.
Now What?
Saturday, January 26, 13
Take aways
Develop a way to stay connected to trends in technology, media, and journalism.
Take advantage of opportunities to try out new approaches to discover, editing, and publishing.
Implement with measurable goals in mind.
Regularly review with those measures and goals.
Saturday, January 26, 13
Write down as many things as you can: What are the things you take for granted about technology today.
What did you write down?
Saturday, January 26, 13
“For my dairy herd records,Evernote is a couple hundred dollars cheaper than a mobile app designed specifically for that purpose, and is adequate for a herd our size.”Nathan Kringle
Saturday, January 26, 13
"I needed something where I put the miles on it (not used) and lights that allow me to see better"Dallas Foster
Saturday, January 26, 13
"We need Otter Boxes because we will run over the phone with the tractor at least once"Emily Zweber
Saturday, January 26, 13
“JD Link is their telematics system. Of course they want a monthly fee but JD Apex has the ability to input costs and then you can create a profit map just like a yield map. I think there would be some very interesting data to mine there."Brian Scott
Saturday, January 26, 13
"The iPhone lets me do pretty much everything I need to do for work and home"Meggie Foster
Saturday, January 26, 13
Contact Information
[email protected]@TruffleMediaTruffleMedia.com/Facebook
(877) 558-7833TruffleMedia.com
Saturday, January 26, 13