John BeutlerLuxury Real Estate

Office Rankangs #1 MRrncet ShRrce CDA MLS (2009, 2010, 2011, 2012)

#1 Cceatury 21 Office ka thce USU 2010

#1 Cceatury 21 Office ka thce Wrrld 2009

#1 Cceatury 21 Office ka thce Wrrld 20007

Thank you for taking a moment to review my resume and marketing portfolio. I

truly appreciate the opportunity to earn your business.

John Beutler

JWha’gs Rankangs#1 Anceat ka SRrcegs VWrumce CDA MLS

Evcery YceRr Skaice 19807

#3 Cceatury 21 Anceat ka thce Wrrld(2014)

#5 Cceatury 21 Anceat ka thce Wrrld(2013)

#1 Cceatury 21 Anceat ka thce Wrrld (2003 & 2005)

#2 Cceatury 21 Anceat ka thce Wrrld (2004 & 2006)

#1 Cceatury 21 Anceat ka thce NRtkWa (2001 & 2002)

#1 Cceatury 21 Anceat ka thce N cenkWaEvcery YceRr Skaice 19907

Lakeshore Drive / Coeur d’Alene

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MEMBE SHIPS AND SPEAKING EXPE IENCE:

IarRald NWrthwcegst ceRr EgstRtce MRrncet FWrum SpceRncer (2000, 2004, 2009, 2011, 2014)

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DESIGNATIONS:

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COMPANY BACKG O ND:

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NE ALLIANCES:

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Gem Shores

© 2014 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.  Each Office is Independently Owned and Operated. 

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078 CWuatrkcegs 07,000 Officegs

Coeur d’Alene Lake from Syringa Heights

Sanders Beach Waterfront at its finest. Architectural history and old world charm meet in timeless fashion. This home exudes classic appeal. Just a quick walk to downtown or Tubbs Hill. SOLD

Unlimited potential with this waterfront development opportunity 41 acres and 3740 feet of frontage. SOLD

A golfer’s haven. Larger treed lot adjoining private practice facility at Hayden Lake Country Club. Literally your own driving range out your back door. An exceptional home for quality and location. SOLD

First time on market. Beautiful sandy beach and level lawn. Main home plus guest cabin and extra lot. SOLD

12818 N Newman Lake / SOLD 4811 W Mill River / SOLD2012 W Bellerive / SOLD

2985 E St James / SOLD O’Gara Road / SOLD

17974 HW 54 in Bayview / SOLD871 E Edgewater / SOLD

Prairie Falls Golf Course / SOLD

1659 E Woodstone / SOLD

Nature Heights Lane / SOLD

11449 N Rocking R / SOLD3747 E Avery Lane / SOLD 20764 S Watson Road / SOLD

3403 E Fernan Hill / SOLD2094 E Packsaddle Dr / SOLD

These Homes Represent Just a Small Selection of John’s Sold Listings Since January 2014

12722 West Newman Lake SOLD 522 S Stewart Court SOLD14 Lots at Bellerive in CDA SOLD

2667 E Packsaddle Drive SOLD 2427 W Palais Drive SOLD

China Court on CDA Lake SOLDCDA North Suite 816 SOLD

11774 N Bob Worst Lane SOLD

3443 E Hayden View Drive SOLD

Upper Hayden custom just minutes to town. Full guest quarters set up and main floor master. SOLD

Unparalleled for the price, this super-classic home sits on a garden like flat lot just brimming with flowers. SOLD

Forest Ridge custom 3,500+ sf 4 bedroom 3.5 bath rancher with bonus room.by Daum Construction. SOLD

Honeysuckle Bay Hayden Lake

Why should I hire you versus another agent? There are roughly 900 real estate agents and over 55 brokerages in the Coeur d’Alene area, and nearly all of them have similar compensation structures. You have a valid question, why hire one over the other…

In my opinion the best way to predict future results is to look at history. In that regard, I stand alone as the number 1 sales agent every year since 1987 for the Coeur d’Alene MLS.

My success is based on principles like hard work and consistency. I’m always forthright with my clients, I’m extremely loyal, I love what I do, and I have a passion for real estate.

Throughout life I’ve found that people are looking for value in everything they buy, whether that be value from a service provider, or a product. My track records stands to reason that I’m providing a better value for my clients than other agents.

From a marketing standpoint my clients get an incredible amount of expo-sure through the customized campaigns that I create for them. It is important to see the unique aspects of every property and match those selling points to the buyers needs and desires.

Marketing alone isn’t the reason to hire me, it’s the combination of marketing and a lifetime of experience that make it easier for my clients to achieve their goals by hiring me rather than another agent.

Do you have time to handle my sale? Yes. I don’t take on more clients than I can handle, and I will be upfront with you right at the beginning of our relationship if that is the case. I always do what I say I will do, and I work hard for each and every one of my clients.

It seems that my competitors are telling my potential clients that “John is too busy to handle your sale” because they don’t have anything else to say or offer the client.

Yes, I am really busy, but that’s because I like working and have lots of clients. I do have time for you and your sale, please get your information about my business from me rather than another agent, they have a vested interest in you not hiring me.

What compensation structure do you have? Across our market and in all price ranges it is common that you’ll find a listing compensation of 3% and a buying broker compensation of 3% as well. When I list properties, I typically use similar rates. I am always open with my clients about rates and can provide them with the data of previously sold transactions and commission percentages.

Commission are always negotiable. For a variety of reasons my statistics of representing buyers for my own listings is 500% higher than the MLS average. This is a huge advantage to you as the seller, after all, you did hire me to sell the property and that is what I intend to do.

When should I list my property in terms of seasonality?

Nearly every seller I meet is under the impression that our market “doesn’t move during winter,” or that, “summer is the best time to sell a property.” The statis-tics of sales in our market prove that this is not the case. Take for instance a 10 year study I just completed on all waterfront sales in Kootenai county, it showed that 38% of all waterfront sales occurred between October 1st and March 31st. I advise my clients to sell when they are ready and willing, not when they think the weather will cooperate.

A crisp morning out on Hayden Lake talking strategy at 22 degrees.

Chalet in Forest Hills

When it comes to marketing your property, I will ensure that you attract as many potential buyers as possible. In addition to the Coeur d’Alene MLS data feed which populates hundreds of brokerage and agent website, I also syndicate my listings through the power of the Century 21 network that includes another 600 websites.

The more traffic and “eyeballs” you get, the more showings...and the more showings you get, the higher the offers. Century 21 is the #1 leading franchise brokerage rated by ComScore for monthly visitors.

Depending on the situation I cross-list my client’s property with the Spokane MLS and Selkirk MLS (this is typically done for properties on the boarder areas where you want to make sure and get coverage from all markets).

The largest of the sites are well known names like Realtor.com, Trulia.com, Zillow.com and all regional brokerage sites. In addition to this, I also purchase advertising packages exclusive to the luxury home market.

Where will my home be advertised Online?

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Arrow Point Icon

How do you market to out of state buyers? Since out of state buyers make up the majority of purchases for homes over $500,000 I’m often asked how I am going to market to these people.

One of the best ways to reach this demographic is to appear in front of them in various print magazines like The Real Estate Book, Homes and Land, and the Coeur d’Alene Press. Most agents have dropped out of such publications because they believe “print is dead,” yet I’m still doing very well with them as a marketing medium.

There is no doubt that marketing helps sell properties. Getting in front of tens of thousands of people every month via print magazines helps my clients sell their homes.

Have you ever noticed how many visitors we have during summer and how nearly all of them fly home with our local magazines? I still get out-of-state calls on maga-zines that are two years old. That’s one of the great things about print...it stays around and in front of people for a long time. I don’t think I would get a phone call from a two year old email or website visit.

These promotions and lifestyle magazines plant a seed in their minds that they could move to Coeur d’Alene some time in the future. I can hardly recall meeting anyone who visited our area that didn’t love it here.

It is important to remember that these magazines get sent to all the out-of-state buyers, relocation companies, HR departments, and others that request infor-mation packets from the local Chambers of Commerce. What better way to “ride along” and get an introduction to your out-of-state buyers than to appear in these magazines.

Print is far from dead; too many agents are just looking for the next shiny object to make their marketing less expensive. I judge my marketing from a standpoint of return not cost.

Another way we generate out-of-state buyer’s is through our networking with Cartus, the worlds largest relocation firm. We also have a relocation specialist that helps our office alliance between Tomlinson Sotheby’s and Coldwell Banker Tomlinson.

Agents from other brokerages often refer us business be-cause of our reputation and track record of closed sales. Imagine if you were an agent in another state, would you send your client to XYZ Realty with one small office or would you send them to a large multi-office national broker that has ranked Number 1 in the World on several occasions?

These networking opportunities are an enormous help to our clients. It can take a lot of stress out of their lives when they get expertise from a true relocation specialist. The map below details the locations of buyers on my personal website NwSelectRealEstate.com This is a new website I launched in November of 2013. Traffic is steadily increasing and notably from areas like California, Florida, and Arizona.

Google Analytics Geo Traffic Results for NwSelectRealEstate.com Average Unique Users Per Month 2,500-6,000 Since Jan 2013

Hundreds of Out-of-State Buyers are looking for properties like yours’ on my personal website.

Forever View Near Black Rock

I’ve recently launched a new personal website for my clients at...

NwSelectRealEstate.com

This site is designed to be super-fast, very usable, and provide a first-class experience to someone looking to purchase a home in our mar-ket. I’ve gone to great lengths to find the absolute best way to do this and I think you’ll agree that this is the best site for searching for a luxury property in our area.

First, it is designed from the buyers per-spective to be extremely fast and easy to use. We’re running on the same servers that 65% of Fortune 500 companies use.

According to several website speed test we’ve run, my new site is 4-9 times faster than other agent and broker sites in our area.

Buyers can search the new site on mobile devices like iPads, smart phones, and of course normal desktops and laptops. We’ve gone to great lengths to build in the Google Drive-By images so people looking for properties can take a virtual “walk by” and see what the neighborhood is like.

It is also important to note that I’ve built specific pages for the most popular neighborhoods in our area. People love how quick and easy it is to find neighborhood specific property information and High Defi-nition images of the areas.

No other agent in the area has gone to these lengths to create a custom website like this. My photographer has photographed nearly all luxury neighborhoods in Kootenai county.

SCAN HE E >>>

How Do You Market Your Own Website? These are exclusive images that won’t be found on national sites or other brokerage web-sites. Given the weather and number of neighborhoods, we’re not done with this portion of the development, its an ongoing process to keep up with new changes, seasons, and Online presence.

Let’s say that a person is looking for a home in Copper Ridge in Coeur d’Alene. Since each neighborhood has a custom page, the consumer is immediately greeted with a beautiful display of the neighborhood entry sign and all listings from every brokerage right on that custom page. Notice that the drop down menu of “subdivision” is pre selected to Copper Ridge, and all the listings are represented below. Consumers want their Online browsing for homes to be fast and easy. By creating a custom website like this, we have a unique and superior search experience and are consistently increasing traffic and client satisfaction.

Gem Shores on Hayden Lake

Since a large portion of my listings are waterfront properties I wanted to make sure that my website worked equally well for a waterfront home buyer. By using GPS technology and satellite mapping we’ve been able to map every listing on the MLS for each specific lake.

Often times buyers have trouble searching for specif-ic properties like waterfront and secondary waterfront, by creating searches for each lake and property type we’ve made it as easy as possible.

The images below details the page that is shown when a buyer searches for “Hayden Lake Waterfront Homes.”

Can you tell me about security and how MLS members will access my home for showings

The Coeur d’Alene MLS uses General Electric Supra Lockboxes. These are an industry standard and trusted throughout the United States. Only select MLS members like real estate agents, appraisers, and home inspectors can access keyboxes.

How does it benefit me to work with a large national brokerage like Century 21

rather than a small local-only brokerage? I decided to make the move from John Beutler & Associates to Century 21 Beut-ler & Associates back in 1997, I did so because I knew that it was an important step for growth and client satisfaction.

Consumers all over the world generally prefer to do business with large companies with a known track record rather than less established companies. Simply walking into our office on Northwest Blvd makes our clients feel like they are someone import-ant and that they are at the right location.

Each year I attend the Century 21 national convention I’m impressed at the growth and total volume of the company. Its truly a world-class sales organization.

Century 21 has a huge volume of national advertising campaigns that help promote all of our listings, we rigorously track our ads and know that they pay off on the local and national level.

No other brokerage is even close to Century 21’s national marketing. This year alone we’ve dominated the marketing space via U.S. Soccer,

Indy 500, US Open, Super Bowl, and at the Olympic Games USA Bobsled

Coopers Bay on Hayden

Tell me about the local print magazines that my home will be advertised in?

As I mentioned before, print marketing is an integral part of my marketing plan. I’m a long time and consistent advertiser in The Real Estate Book, Homes and Land, The Coeur d’Alene Press newspaper, as well as various other local magazines like Coeur d’Alene Magazine.

Keep in mind that these magazines are printed and distributed all over the Inland Northwest giving your home maximum exposure. The Real Estate Book alone prints over 15,000 issues every 4 weeks!

How active are you in the luxury market? How many listings and sales you have had over

$400,000 (after the downturn in 2008).

Where do most sellers make mistakes?

There are only a few agents in our market that consistently work in the luxury market, and just a small handful of them contribute to the vast majority of sales. I’ve been the highest selling listing agent every year since 1987, and that is because of a high volume of luxury sales.

I’ve sold some exquisite properties since the downturn, examples include 1550 Resort Beach, the Hagadone Estate, 548 S Hidden Island, 6696 E Maplewood, but most sales are not nearly this high.

From September of 2008 (what we consider the major shift into the downturn) to April 6th 2015 (when this book was printed) I’ve represented clients on 139 transaction sides over $400,000 through the Coeur d’Alene MLS.

I should make it clear that I am very eager to help all of my clients regardless of price range, I don’t have limits low or high for the properties I represent. Typically I have 60-80 listings and the majority of these will be over $400,000.

Hiring the wrong agent, and/or hiring the agent who told them the highest price rather than the truth during the listing presentation. I promise that I will always tell you the truth and realistic expected selling price of your property.

Do you hire a professional photographer? Yes I do. The photographs of your home are the “core” of your marketing efforts and appeal to buyers.

With today’s online consumers spending more and more time online looking at real estate we need to put the most pleasing pictures in front of them as possible.

I strive to have the images of my client’s homes look like a spread from Architectural Digest.

Not all photographers are equal, and they certainly don’t produce the same images, I’ve hired dozens of photog-raphers over the years at all price ranges so I say this with a long history of working with a variety of professionals.

Your home will be photographed using some of the best professional equipment available from Canon and Carl Zeiss. Be-fore and after examples make it easy to spot the differences in photogra-phy. Look at the example below, it is amazing how different the view can look when in reality the photo is from the exact same property.

There is nothing more captivating and interesting to a waterfront buyer than a view image like this...my photographer will work extreme-ly hard to make your property look its absolute best and stand out among other listings.

Not all photographers are capable of capturing the same images.

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Lakeshore on Coeur d’Alene Lake

Parkside Penthouse

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John’s Rankings#1 Agent in Sales Volume CDA MLS

Every Year Since 1987#1 Century 21 Agent in the World

(2003 & 2005)#2 Century 21 Agent in the World

(2004 & 2006)#1 Century 21 Agent in the Nation

(2001 & 2002)#1 Century 21 Agent in the NW Region

Every Year Since 1997

Office Rankings#1 Market Share CDA MLS

(2009, 2010, 2011, 2012)#1 C21 Office in the U.S. 2010

#1 C21 Office in the World 2009#1 C21 Office in the World 2007

Where do you and your office rank in sales?

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Are there any market segments where you and your brokerage out-sell other agents and brokerages?

Yes, the first one that comes to mind is the luxury condo market. The graph tells the full story so I won’t elaborate on that much. I’m very active in the waterfront market, especially on Hayden Lake, the Spokane River, and Lake Coeur d’Alene.

I’m also very active in other areas, take for instance the Hayden View Estates. During 2012 and 2013 there were 21 sales in the MLS as a whole. I represented 6 transaction sides personally and Century 21 had 15 transaction sides. This is a considerable amount of market share and just a small example of one of the many neighborhoods where Century 21 Beutler & Associates sells a significant amount of property.

During 2014 we nearly sold out of all of our waterfront lots at Bellerive, which made this the fastest selling subdivision in the Northwest during that time period.

John Beutler208-661-2989

Cceatury 21 Bceutrcer & AgsgsWikRtcegs1836 NWrthwcegst Brvld CWceur ld’Arceacet 208-661-2989 C21JWhaB@AWrUiWm

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