Johar joshanda adrak

Syeda Neelum Asif

Muhammad Zakaria

Adil Aslam Virani

AdvertisingTerm Report

Submitted to

Sir Khurram Nasir

Company Name

Qarshi Johar Joshanda

Qarshi Industries Private Ltd.

Introduction

Qarshi Industries private Ltd. is one of the largest natural products companies in Pakistan. It is a modern and progressive facility that manufactures and markets leading brands that have become household names. As a leading manufacturer of Natural Products, Qarshi is engaged in promoting healthy living for over seven decades. It has been offering blend age-old Oriental and Greek herbal preparations with the latest advancements in science and technology to provide safe and effective products to its customers.

From humble beginning in 1968, Qarshi Industries private Ltd. is now Pakistan's largest herbal pharmaceutical company. It was conceptualized 75 years ago by the venerated eastern poet Allama Muhammad Iqbal. Its inception was in the shape of a clinic at Beadon Road in the city of Lahore, in the heart of Punjab, which was opened by Shifa-ul-Mulk Hakim Muhammad Hassan Qarshi, He was a practitioner of herbal medicine and health supplements. The clinic was started with a view to provide pure and effective herbal medicines to the general populace.

In 1968 the youngest son of Shifa-ul-Mulk, Mr.Iqbal Ahmed Qarshi after completing M.S.C in Chemical Engineering, laid the foundations of Qarshi Dawakhana that has now evolved into Qarshi Industries, a modern and successful company that outweighs by far, the expectations of its original founder.

Qarshi Industries is highly rated company in its category in Pakistan. It has consolidated its image as a quality-conscious company and has, over the year, demonstrated its firm commitment to quality and strict adherence to international standards. Qarshi takes pride in maintaining a high quality in its products and superior skills and acquiring the latest in advanced technology.

Vision Statement

Distinctive Leadership in Quality, Human Resource, Research & Development, Corporate Social Responsibility

Mission Statement

To be Premier source of knowledge and Leadership for the Achievement of Economically, Environmentally and Socially Sustainable Development

Qarshi Management System Policy

We, at Qarshi Industries Private Ltd aim to become the global leader in Natural Health Care Products, Traditional Sherbets, Natural Mineral Water, and Natural Juice based Beverages, Instant Powder Drinks and Farm products.

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This, we believe is possible by providing quality, safe and Halal products through hygienic, environment friendly, safe processes and practices, compliant to National & International Standards and applicable regulations addressed in Qarshi Management System.

We are committed to the total satisfaction of our customers which is ensured by continual improvement in our system and development of a nake-niyat, competent, dependable and hardworking team.

Johar Joshanda Natural Tea

Brew a soothing cup and enjoy the many benefits of Johar Joshanda Natural Tea. Treat yourself to a cup of this comforting Natural Tea and experience a different kind of joy. Johar Joshanda Natural Tea is a simple, effective, inexpensive way to enjoy the taste and benefits of herbs. It makes your senses pleasantly stimulated, the warmth of the cup in your hands, the visual pleasure of the delicious fragrance and finally the calming deliciousness of that first taste! The herbs used in the product strengthen, nourish and enliven the whole body through their supply of powerful plant nutrition.

Ingredients

Black Tea Peppermint Liquorice Fennel Eucalyptus Hyssopus Vasaka Ginger (Zingiber officinale)

Composition

Glycyrrhiza glabra, Ext. 42.55 mg Adhatoda vasika 21.27 mg Hyssopus officinalis 21.27 mg Starch 21.27 mg Thea sinensis 10.63 mg Soma kalpa 10.63 mg Mentha piperita Ext. 2.86 mg Foeniculum vulgare,Oil 2.38 mg Eucalyptus globulus, Oil 0.77 mg

Direction for use

Mix the contents of a sachet of “Johar Joshanda Natural Tea” in a cup of hot water, tea or coffee and sip it while hot.

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Johar Joshanda Variants

Johar Joshanda also available in three variants Chocolate, Pure Honey and Sugar Free

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Selected Brand


Marketing Mix

The Marketing mix is generally accepted as the use and specification of the four P’s describing the strategic position of a product in the marketplace.

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Product

For the product planning your resources must kept in mind. Human resources must also be determining. And target market and segment must be determined in production planning. When requirements of consumer become need then production must be need. Without need of consumer the existence of product is difficult, our product is Johar Joshanda. And the market share of the Johar Joshanda is 85%.

Product consists of quality, features, selling and brand name.

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International Certifications

Accreditations

ISO 9001 (UK)

ISO 14001 (UK)

HACCP (CHINA)

ISO 17025 (Norway)

Organic Certification (Holland)

Packaging

5 gram Sachet

Sachet Box (1x24)

1 Box 24 Sachet

Competitive Advantage

Qarshi Johar Joshanda has comparative Advantage against their competitor; it’s the most selling and best Joshanda of Pakistan.

As we all know, Johar Joshanda is one of the flagship brands of Qarshi Industries and is the market leader in its category. Due to its highly consistent quality, Johar Joshanda is used by consumers, of all ages, all across the country and abroad as well. On May 5th, 2008, TIME magazine endorsed Johar Joshanda as one of the Best Brands of Asia. It was the cover story and the article thoroughly explained the benefits, usage and market leadership of Johar Joshanda. This is a reflection of Johar Joshanda’s tremendous market success as a true mega brand with a broad consumer base. Further, the recognition by TIME further strengthens Johar Joshanda as a global brand. This is a matter of great pride for Qarshi Industries and for every Pakistani as well as a testimony to Qarshi’s time-tested reputation of product excellence. In addition, this milestone has not been achieved by any other Pakistani consumer brand so far, in any product category whatsoever. Coffee addicted market share also captured.

Price

The primary and secondary economic research, survey, and many other factors must keep in mind while setting the price. The market situation and condition of country must also keep in mind. Price list price, discount price, short term benefits or incentives, Allowance etc.

Normal Johar Joshanda Sachet Price 8 Rs Normal

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Flavored Johar Joshanda 10 Rs each Sachet Ginger Flavored Sachet will be 10 Rs Each Coffee flavor 2 in 1 sachet each Rs 10 Tea flavor 2 in 1 sachet each Rs 10

Instant Herbal Tea, effective remedy for catarrh, cold, cough and physical fatigue. Instant Herbal Tea, effective remedy for catarrh, cold, cough and physical fatigue. The physicians of the past made an effective prescription of Joshanda for catarrh, cold, cough and fever. Qarshi R& D Cell has succeeded in preserving the effective ingredients of Joshanda in the form of granules.

Place

Location of Qarshi private ltd are in Khyber Pakhtoon khuwa , Lahore and Karachi, available Everywhere at Pakistan.

Channel Location Transportation

Action

Johar Joshanda instantly dissolves in water. It includes all the ingredients that relieve flu, catarrh, cough, fever, sore throat and sinus blockages.

Indications

Flu, Catarrh, Cold, Cough, Fever, Throat Irritation, Sore, Throat, Sinus Blockage.

Discount Offer

The Qarshi offer’s 5% discount on Johar Joshanda.

Promotion

“Promotion is any form of communication used to inform the people about an organization or any product, services, image and ideas” Promotion consists of four types

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Advertising Personal Selling Sales promotions Public Relation / Publicity

The best time to promote Johar Joshanda is winter season from October to February in all over the Pakistan. Promotions are short term incentives.

Target Market

The target market of Johar Joshanda is Males, Females, and Children Mostly all ages. And moving towards sales where you hit the consumer directly.

Market segmentation

Company divides the consumer according to the age, gender, and income. An urban and sub-urban person’s of the countries and whole Pakistan in which Qarshi operates is the market segment of our product.

Primary focused

The primary focus of company to promote the product in market is.

Television Mass media Cable network News papers

Especially on the Geo TV network during the month of Ramadan Qarshi is the co-sponsor. The target market of our product is the Males and Females. The market segment of our product is the urban areas, as well as rural villages and whole Pakistan.

Company sale product through

Distributors

Regional Distributors

Wholesalers (30%)

Retailer (70%)

Direct Competitors

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Hamdard Joshina Ahmed Joshanda Hashmi Joshanda Marhaba Joshanda Seasons Joshanda

Indirect Competitors

Medicines Tablets Syrups Injections

Brand Positioning

Tea Time bun gaya Johar Joshanda Time

Why Brand Positioning

We want to make a habbit of Johar Joshanda for Better Health

Effect on Target Market

Product awareness, Healthy flavors

Effect on Competitors

Qarshi Johar Joshanda is the market leader in Herbal tea also the best selling Joshanda in Asia time.

1-Uniqueness

It is an herbal tea. Sugar free granules Preventive measure of flu.

2-Credibility

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It is 100% Natural. Customer trust on it as it fulfills his need. It is market leader and star product. Its sales are 150 million annually. It has 85% market share. It is also available in Middle East, UK and Afghanistan etc.

3-Brand fit to target Audience

It has excellent remedy for all types of Flu. It is preventive measure and treatment of Flu in the form of herbal tea. It immune the system and regulate it. It is in attractive and convenient packing. Easily and quickly dissolved in all (hot water, tea and coffee.) It is fit for Middle and low profile in urban and rural areas.

All are the basic and primary needs of the target market and Johar joshanda cover these all.

Brand Image

Association

1-Attributes and Features

It is instant herbal tea. It is in very convenient packing. It is easy to use. It is in sachet packs of off white and brown color. It is in the granules form. It is quickly dissolve in hot water /tea/coffee.

2-Benefits

Excellent remedy for all types of Flu. It is used as the preventive measure and treatment of Flu cough and Cold. It enhances and regulates the immune system. It is 100% Natural and Herbal. It is sugar free and in other flavors

3-Beliefs and Values

It is an herbal tea. It is guard protect from Flu, cough and cold.

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Feel pride to take herbal tea. It’s a unique brand for me .Family approved me with it.

Brand Persona

It is intelligent product It is a powerful in action. It is fashionable in nature ( as it is herbal tea having medicated origin) It has versatile features

Total Marketing Budget

Marketing budget for Qarshi Johar Joshanda is approx Six Million. Two TV Commercials from 14 Dec to 15 Feb Winter season in Pakistan.

Media Strategy3 Bill boards on Sharah E Faisal (Nursery Bridge) 1 lakh Rs for each Total Rs. 300,000 3 Bill boards on Mall Road Lahore near Hall road 1 lakh Rs for each Total Rs. 300,0003 Bill boards GT Road Peshawar 1 lakh Rs for each Total Rs 300,000 3 Bill Board Hyderabad N Highway 1 lakh Rs for each Total Rs 300,000 TV Commercials 9:00 PM to 10:00 PM (4 times) after every 15 Minutes

5 Channels Health TV (50,000 X 2 Minutes) Each Ad 30 SecondsGeo News (50,000 X 2 Minutes) Each Ad 30 SecondsARY News (50,000 X 2 Minutes) Each Ad 30 SecondsSamaa News (50,000 X 2 Minutes) Each Ad 30 SecondsHUM TV (150,000 X 2 Minutes) Each Ad 30 Seconds

News PapersJung (Rs.15000) Every Sunday for 2 months.Express (Rs. 15000) Every Sunday for 2 months.

Size 600” X 616”

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Break UpRs. 45,040,000 (21 Days except Newspaper)

Statement of contribution1st Report 100% Muhammad Zakaria, Adil Virani and Neelum Asif2nd Report 100% Muhammad Zakaria, Adil Virani and Neelum Asif

1st Presentation 100% Muhammad Zakaria, Adil Virani and Neelum Asif

2nd Presentation Muhammad Zakaria, Adil Virani and Neelum Asif

Print Media 100 % Muhammad Zakaria, Adil Virani and Neelum AsifPrint Board 100% Muhammad Zakaria, Adil Virani and Neelum Asif TV Commercials Muhammad Zakaria, Adil Virani and Neelum Asif Special Thanks to Zeeshan Shafi and Adeel Baig

Internet Theme 100% Muhammad Zakariahttps://twitter.com/qarshijoshandahttps://www.facebook.com/Advertising.qarshi.Johar.joshanda

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https://www.facebook.com/Advertising.qarshi.Johar.joshanda

https://twitter.com/qarshijoshanda

Johar joshanda adrak

Health & Medicine

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