Johan Bostrom - inRiver - eRetail 2014

| 1Johan Boström, VP, Strategy

| 2

GANT

The company: GANT is a well known global fashion brand that provides fashion for men, women and kids online, in 40 stores and through 4,000 selected retailers.

Challenge: Too long Time-to-market. Onboarding process to webshops. More control over product enrichment. Media distribution to resellers and stores.

| 3

GANT

Target: Increase Time-to-market. Improve onboarding process to webshops. More control over product enrichment. Media distribution to resellers and stores.

2023-04-11Copyright inRIver. | 5

2023-04-11Copyright inRiver | 6

Field Value

Item number 12345-22

Item name SHOE FTB 13

Price 1399.00

On stock 188 pcs

Shelf no in warehouse

12A

No. per pallet 122

Pallet weight 166 kg

Suppl. Item.no. 3476-3


EXCEL HELL

7

| 82023-04-11Copyright inRIver.

| 10

GANT

Action: Analyses of the situation Centralised product information Implemented Marketing hub Changed eCommerce platform


RESULTS - GANT

Faster to time-to-market Cross-channel consistency Increased conversion rate Efficient distribution of product information to resellers Significant cost savings

Next step: Efficient production of catalogs, workbooks, look-books etc.


QUESTIONS


Thank you!

| 18inRiver Commercial break if there is time

| 19

WE´RE DESIGNED FOR RETAIL & FASHION!


INRIVER RESULTS

Faster time to market Increase operational excellence Better customer journey


INRIVER USP

Easy to use Easy to implement Best of breed


INRIVER IS PIM SIMPLIFIED

Fast to deploy – be up and running in weeks, not months/years Scalable – start small and grow gradually to meet every need User-centric – easy to learn, easy to use Powerful Media Management – store and manage all media

assets in one place Quality – perfect product information across all channels


Mobile

E-mail marketing

Print

In-store display’s

Web

Intershop

Marketplaces

Categorymanagement

Search&

relevance

SuppliersERP

Purchasingmanager

Photographer

Johan Bostrom - inRiver - eRetail 2014

Business

Transcript of Johan Bostrom - inRiver - eRetail 2014