Joey Lomeli [email protected] Get to Know Playfield Grass.

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Joey Lomeli [email protected] Get to Know Playfield Grass

Transcript of Joey Lomeli [email protected] Get to Know Playfield Grass.

Page 1: Joey Lomeli JOEY@Playfieldusa.com Get to Know Playfield Grass.

Joey [email protected]

Get to Know Playfield Grass

Page 2: Joey Lomeli JOEY@Playfieldusa.com Get to Know Playfield Grass.

The Artificial Turf Market was launched over 40 years ago in the Astrodome at Houston, Texas. Astroturf used nylon tuffs for the grass, the next company that manufactured athletic fields learned

to extrude Polyethylene, and that company is now Playfield.

Nylon has lead problems whereas Poly is considered to be lead safe. Most of the sales in the early years of the industry were to large professional Athletic fields. The desire to reduce high maintenance expense, improve appearance, provide all-weather playability and increased playing hours are factors in driving this large Athletic field business.

Today this business is thriving. Beautiful new grasses are luxurious and durable. Schools and cities replace existing fields and public areas with artificial turf. The homeowner has liked what they see!

The residential customer wants the same thing at home!

The Beginning of the Synthetic Turf Industry

Page 3: Joey Lomeli JOEY@Playfieldusa.com Get to Know Playfield Grass.

Playfield USA has been manufacturing synthetic grass since 1971.

We own and operate a 60,000sf facility in Dalton Georgia and we are 100% Made in the USA!

Product quality and innovation is what we are about. Our design, engineering and manufacturing arms work seamlessly, to create the number one turf suite on the market today.

DoItBest has partnered with the Best!

Page 4: Joey Lomeli JOEY@Playfieldusa.com Get to Know Playfield Grass.

Why Your Customer wants Synthetic Turf

Say NO to: Mowing.

High water bills. Expensive pesticides and

fertilizers. Co2 emissions. Brown spots.

Say YES to: More leisure time!

Year- round greenery! Lead safe / Heavy metal free! Pet, Family and Environment

friendly!

Page 5: Joey Lomeli JOEY@Playfieldusa.com Get to Know Playfield Grass.

Water ConservationWho? Why? How?

Fact: 20% growth nationally in synthetic turf sales from ‘07 to ‘08.

In 2007, 20 million sq. ft. of artificial turf was installed in California alone!

The Consumer Protection Agency deemed Playfield Grass lead safe for

children and pets.

REBATES! Installing synthetic grass qualifies!

Protect our most precious resource. Water.

Page 6: Joey Lomeli JOEY@Playfieldusa.com Get to Know Playfield Grass.

The Seven States Water Pact.

Protect The West!

Page 7: Joey Lomeli JOEY@Playfieldusa.com Get to Know Playfield Grass.

Who Buys Synthetic Turf?

Home Owners, Landscapers, Architects, Trades-people, Business Owners, Retirees, Sports-minded, Outdoor-

minded, Pet Owners, Apartment Dwellers, School Districts, Sport Complexes, Municipalities, Environmental Advocates.

Your Customers!

Page 8: Joey Lomeli JOEY@Playfieldusa.com Get to Know Playfield Grass.

Turf Installations are Everywhere!

Page 9: Joey Lomeli JOEY@Playfieldusa.com Get to Know Playfield Grass.

Why Pre-packaged? The Homeowner is doing

it! Reported in ASGI

(Association of Synthetic Grass Installers),

Homeowner Installations over the past four years is

a growing trend. Furthermore, 20 million sq ft of Synthetic Turf was

sold and installed in California in 2007, alone!

That 20 million sq ft comes from both the homeowner

and professional installations. Source: Synthetic Turf Council.

Example of ‘000 of SF

Page 10: Joey Lomeli JOEY@Playfieldusa.com Get to Know Playfield Grass.

Professional Installations and You. What is Your

Opportunity? Sales to Landscapers. The average Installer charges

$12.00 to $15.00 sf. for residential installs.

Sales to Contractors for

BIG JOBS.

Sales to Homeowners. Synthetic Grass. Sub Base. DG. Infill sand. Equipment Rental. Glue and Tape.

Example’000 of SF

Page 11: Joey Lomeli JOEY@Playfieldusa.com Get to Know Playfield Grass.

You have a Superior Product

There is no Nylon in Playfield Grass Nylon absorbs chemicals. Poly does not. Nylon absorbs dog/cat urine. Poly does not. Nylon absorbs chlorine. Poly does not. Poly is easily cleaned. Nylon has absorbed.

Page 12: Joey Lomeli JOEY@Playfieldusa.com Get to Know Playfield Grass.

The Program for DoitBest Stores

We offer a unique blend of both a Point of Sale carry out product and Custom Size ordering of Synthetic Grass shipped direct to

you or your customer.

You can be “the source” for synthetic grass in residential, commercial and sport field applications.

We have two websites to service your needs. One site for you and one for your customer to access. Each site offers information on installations, applications, industry trends and warranty.

There is no minimum order. You can order from the warehouse or as a no-adder vendor

direct. January-November is the Turf Buying Season for the West! You keep the sale and You sell the installation items.

Page 13: Joey Lomeli JOEY@Playfieldusa.com Get to Know Playfield Grass.

Display Pallet Holds 16 units.

PRE-PACKAGED ROLLS: Each pallet contains EIGHT rolls of EACH.

Roll sizes are 7.5’X12’ and 5’X10’.

♦ 53oz. tri-color ♦ 1 3/4” tall blades with thatch. ♦ 3/8” gauge. ♦ Ground stakes and installation instructions. ♦Urethane Backing.

Page 14: Joey Lomeli JOEY@Playfieldusa.com Get to Know Playfield Grass.

A Display Board Drives your Business

Page 15: Joey Lomeli JOEY@Playfieldusa.com Get to Know Playfield Grass.

Board Pricing on special orders

Page 16: Joey Lomeli JOEY@Playfieldusa.com Get to Know Playfield Grass.

No Adder Vendor OrderThere are two ways to order direct from us: 1. Single individual rolls in either or both sizes. 2. The Display Rack of 16 units comprised of 8 rolls of the 7.5 X 12

and 8 rolls of the 5 X 10.

FOB Georgia.

7.5' X 12' $225.00

5' X 10' $129.00

Display Rack $2,832.00

Per roll shipping runs $37.00 approximate. Per pallet shipping runs $260.00 approximate.

Page 17: Joey Lomeli JOEY@Playfieldusa.com Get to Know Playfield Grass.

Direct from Mesquite Warehouse

SKU #700783 - 5x10’

Member cost is $172.65 for one roll.

$154.48 per roll for 16. SKU #700866 - 7’5x12’

Member cost is $301.13 for one roll.

$269.432 per roll for 16.

A display rack to hold 16 units

is available from Playfield.

Page 18: Joey Lomeli JOEY@Playfieldusa.com Get to Know Playfield Grass.

How about Profit?

7.5ft X 12ft roll is $240.00 or 90SF.Suggested Retail? $300.00 sells for $3.33sf at 20 points. $320.00 sells for $3.55sf at 25 points.

5.0ft X 10ft roll is $144.00 or 50SF.Suggested Retail? $180.00 sells for $3.60sf at 20 points. $192.00 sells for $3.84sf at 25 points.

These are examples ONLY and suggested to keep you competitive!

Page 19: Joey Lomeli JOEY@Playfieldusa.com Get to Know Playfield Grass.

Flyer’s to Promote your Product say

YOU are in the turf business!

Available for download from www.playfieldmembers.com

Page 20: Joey Lomeli JOEY@Playfieldusa.com Get to Know Playfield Grass.

Thank you!Thank You!