Joel Stolinsky brand ID & logo portfolio

Joel Stolinsky

Identity Branding

Portfolio

Joel Stolinsky

Identity Branding

Portfolio

CLIENT:

Launch Point •New Product Test Market

CLIENT:

Launch Point •New Product Test Market

Creative development, logo

design and art direction: Pepsico’s

food service and vending division

requested exploration on new items

for Grandma’s cookies that would

complement Frito Lay vending snacks.

CLIENT:

Launch Point •New Pepsi Test Market

CLIENT:



design and art direction on brand

packaging: Pepsi Innovation had

a opportunity to offer its bottling

network a Grapefruit flavor to

compete with Squirt, Fresca and Citra.

CLIENT:

The Launch Point •Pizza Hut Test Market

CLIENT:

The Launch Point •Pizza Hut Test Market



packaging: Develop personality

to stimulate consumer connection

to new product ideas. Actual pizza

attributes are supplied by Client.

CLIENT:

Launch Point •New Hasbro Test Market

CLIENT:

Launch Point •New Hasbro Test Market

Creative development, logo,

packaging design and art direction:

Concept development for new

interactive electronic hand-held

game with interchangeable action

figure for single or multi-player use.

CLIENT:

Launch Point •Starbucks Test Market

CLIENT:

Launch Point •Starbucks Test Market


design and art direction: Pepsico’s

food service and vending division

requested development for new

food items for Starbucks that would

be a complement to their beverages.

CLIENT:


CLIENT:




packaging: Pepsi Innovation and

focus group testing, explores new

opportunities to offer its bottling

network new competitive brands.

CLIENT:

FritoLay •New Size Test Market

CLIENT:

FritoLay •New Size Test Market

Creative development, design

and art direction: FritoLay Food

Service and Vending division

requested development on a larger

bag size then the BIG GRAB with it’s

own distinct graphic appeal.

CLIENT:

Del Rey Gourmet •Packaging and Logo

CLIENT:

Del Rey Gourmet •Packaging and Logo


through production: Create new,

brand packaging and illustrations

(including logo for Del Rey Gourmet),

expanding their line of confectionery

goods for up-scale hotel and bars.

C A S E S T U D I E S

CLIENT:

American Honda •ExpressChange Signage

CLIENT:

American Honda •ExpressChange Signage

Concept, creative development,

art direction and presentation:

Developed presentation and

logotype signage that won

AMERICAN HONDA SERVICE

and PARTS account.

C A S E S T U D I E SCLIENT:

Pizza Hut

•The Sicilian Pizza logo

CLIENT:

Pizza Hut

•The Sicilian Pizza logo


design and art direction: Introduce

the new Sicilian Pizza. integrated

print campaign for Banner, Box

Topper, Counter Card, FSI,

Duratrans, and Table Tent.

CLIENT:

Pizza Hut

•Personal Pan Pizza Logo

CLIENT:

Pizza Hut

•Personal Pan Pizza Logo


design and art direction: Produce

integrated print campaign,

packaging and P.O.P. for both

Pizza Hut and Pizza Hut Express.

CLIENT:

Produced Logos •Corporate and Retail

CLIENT:

Produced Logos •Corporate and Retail

Creative development,

art and production on logos:

Also including their own

identity packages.

C A S E S T U D I E S CLIENT:

EyeVirtual Logo •Corporate Identity

CLIENT:

EyeVirtual Logo •Corporate Identity


and art direction on logo:

New startup communications

security company requested a logo

to be used for marketing materials

and signage.


Harrah’s Casinos •On-Property Logo

CLIENT:




Las Vegas requested development

for a cafe styled coffee shop logo to

be used for marketing and signage.



CLIENT:




Las Vegas requested development

for Chinese styled restaurant logo to

be used for marketing and signage.

C A S E S T U D I E SCLIENT:

Launch Point •New KFC Test Market

CLIENT:

Launch Point •New KFC Test Market



Kentucky Fried Chicken requested

development for new pocket

sandwich logo name.

CLIENT:

Harrah’s Casinos •Assorted Retail logos

CLIENT:

Harrah’s Casinos •Assorted Retail logos

Creative development, design and

art direction on logos: Restaurants

and “Brick and Mortar” store logos

for individual property advertising

and permanent signage.

CLIENT:

Arum Spa Products •Print Collateral

CLIENT:

Arum Spa Products •Print Collateral


and art direction through

production, color separation

and press-checks: Brochure, and

Counter Cards.

CLIENT:

Assorted Clients •Print Collateral

CLIENT:

Assorted Clients •Print Collateral




and press-checks: Brochures,

Catalogs, Rack Cards

and Counter Cards.

CLIENT:

Assorted Clients •P.O.P. Collateral

CLIENT:

Assorted Clients •P.O.P. Collateral




and press-checks: Table Tents,

Counter Cards, posters,

and Door Hangers.

CLIENT:

Harrah’s Entertainment •Corporate Jet Graphics

CLIENT:

Harrah’s Entertainment •Corporate Jet Graphics

Creative development, design and

art direction: Explore a proprietary

“Brand look” for their private jet

that could either be used for business

or as a special customer round trip

loyalty reward charter.

Joel Stolinsky

Contact Information

Joel Stolinsky

Contact Information

1621 Tree Line Road

Flower Mound, TX 75028

Home: 972-874-9933

e-mail: [email protected]

Joel Stolinsky brand ID & logo portfolio

Design

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