Joe Woolley Andy Painter Sam Pullen

George DowlandDave Mullan

Mitchell Rossiter

Mobile Commerce Presentation

Story 1 - Classic BlackBerry is Back

• BlackBerry has started taking pre-orders for the new BlackBerry Classic in the US.• Brings back the design, QWERTY keyboard and trackpad from older handsets,

together with the latest BlackBerry OS and support for Android apps.• Only launching a 2G GSM version, which means it’s not compatible with Verizon,

Sprint or US Cellular networks.• It will cost $449 (£288).• In another bid to corner the enterprise market, BlackBerry is joining forces with

Samsung, Salesfore.com, Orange SA, Verizon and Vodafone Group to drive sales of its new mobile-security software — BlackBerry Enterprise Service 12 — a key component of the company’s strategy to return to profitability.

Story 2 - Lenovo Closes Deal to Buy Motorola for $2.9bn

• Chinese PC maker Lenovo has completed its acquisition of the Motorola handset unit from Google for $2.9bn (£1.8bn).

• The purchase is likely to lead to the company making a fresh move into the US smartphone market, as it seeks to diversify its business and establish itself as a player in the global mobile market.

• Motorola was acquired by Google in 2012 for $12.5bn, but the company has struggled to reverse its long-running decline. Google will retain a large number of Motorola’s crucial patents as part of the deal with Lenovo.

Website- Mobile Marketing Watch

Story 1- ‘Digital Marketing Experts Share Top Tips for Marketing Any Small Business’

• Relates to the group directly as we are a small agency• Gives tips on how to use Social Media• Gives tips for ‘newsworthy’ articles which can get the name of the

business out to the world

Story 2- 8 Website Blunders Small Businesses Should Avoid

• As we are new to using a website this showed us things that we shouldn’t be doing with the site• Gives us an idea of what the website should do and not do

Back to Vinyl Summary Kontor Records GmbH Combat the ever competitive music industry by sending out the world's first “office turntable” to play vinyl discs.

Strategy and execution Turntable mad out of an envelope with QR code printed on it. To play simply place the disc on the turntable using a smartphone to activate the QR code and place over to play. Giving a combined analog and digital experience

#YOUDRIVESummary With the launch of Mercedes new A class the brand decided to move away from its traditional use of tv and outdoor to incorporate social media. The #YOUDRIVE allows viewers to determine the story over three ads. Creating a customer driven approach.

Strategy and execution Mercedes knew the target audience 25-44: .Interacted through a variety of connected devices

.Expected immediacy from communications

.Shared with the use of social media

.Hated being passengers

Therefor it decided to reach out to young people who were watching TV white also interacting on a mobile device. The TV commercial steering the #youdrive story and encouraging the viewers to go to twitter to determine what happened next. Live voting results were published on the #youdrive website giving absolute control over what happened In real time.

To build excitement around the campaign Mercedes promoted in replication of a film premier. This pre-release lasted for a week.

App- Uber

• Taxi company • Pay via the app • Use the app to book the taxi • Free £10 of fare when first use app• Share your promotional code for others to use and get another £10

Credit• Rate the drivers

App- iTate

Just Eat

• Online shopping service for takeaway stores• Easier way of ordering food for customers• Over 50,000 restaurants registered to the application • 852 ratings with overall score of 3 stars on App Store