“DJ Joey”

Joe LaGrutta - "DJ Joey"

Current Concert Series• Essentially a rent out of the arena• “We need to offer them something they can’t refuse” – Ray Bianco• Positioning OUR sponsors • Segmentation issues• Emotional connection to the live music experience

Joe LaGrutta - "DJ Joey"

Mobile App • Fan engagement = Better experience

• Engage fans outside of the arena

• Platform for targeted sponsored ads

• Understand the “Live Event Fan”

Joe LaGrutta - "DJ Joey"

Mobile App Features• Features, Integration & Promotions

• Augment users’ entire experience

• Mapping out driving directions, connect with fellow fans, alerts for best parking, traffic updates, crowd management, google calendar

• Geo-Location Services

• Local sponsor promotional opportunities

• Social Media Integration- Fan Feed

Joe LaGrutta - "DJ Joey"

Joe LaGrutta - "DJ Joey"

Barclay’s Center App

Sponsored Streaming• FOMO Effect (Fear of Missing Out)

• Mobile Streaming • MSGgo Platform

• EvntLive & LiveNation

• Advanced Technology

• Social Integration

Joe LaGrutta - "DJ Joey"

Database Management• Capture mobile activity

• Understanding the “Live Event Fan”

• Segmentation Solutions

• Cross Promotional Opportunities

Joe LaGrutta - "DJ Joey"

Multi-Purpose Charging Stations

SPONSORED VIP BIRTHDAY PACKAGES

Birthday VIP Experience Package

(sponsored by Party City)

Segmentation & Targeting Solutions

Potential Prospects

Conclusion• New Platforms & Assets

• Provide value for artist/promoter

• Mobile Initiative

• Greater Fan Experience

• Fans drive the marketing

Joe LaGrutta - "DJ Joey"

CONCERT SERIES AT MADISON SQUARE GARDEN

3Joe LaGrutta - "DJ Joey"