Jodric Re h1-2014report Viecasdasd

14
B áo cáo marketing ngành bất động sản NA NĂM ĐẦ U 2014

description

sdasdsadas d

Transcript of Jodric Re h1-2014report Viecasdasd

  • JODRIC.COM

    1

    Bo co marketing ngnh bt ng sn

    NA NM U 2014

  • JODRIC.COM

    2

    Mc lc

    1 2

    5

    3

    64

    HOT NG TRUYN THNGS lng bn tin truyn thng ca ngnh v mt

    s doanh nghip tiu biu.

    KNH TRUYN THNGThng k cc knh truyn thng thng c s

    dng v chi tit cc knh.

    NHN XT & NH GIXu hng truyn thng v im tt, cha tt

    trong hot ng truyn thng.

    D N CHO BNCc d n cn h, t nn v bit th & nh

    ph m bn ti H Ch Minh.

    PH LCDanh sch cc d n BS m bn ti H Ch

    Minh t thng 01 - thng 06.

    THNG IP TRUYN THNGYu t cc d n thng nhc n tng ng vi

    tng loi hnh bt ng sn.

  • JODRIC.COM

    3

    707w7'k1&+j2%k17521*1$1u0p8 71*48$1+2n71*758

  • JODRIC.COM

    4

    D n cn h chung c

    D n bit th & nh lin k

    D n t nn2805 05

    &k&'k10%k17521*1$p81u0Phm vi TP. H Ch Minh

    Tp trung ch yu ti Qun 2, Qun 7, Qun 12 v Tn Bnh

    4 d n 2 d n1 d n 3 d n2 d n

    1 d n1 d n

    Phn b ri rc ti xa trung tm thnh ph Phn b ri rc ti xa trung tm thnh ph

    Q.12

    Q.8

    Q.6Q.5

    Q.11Q.10

    Q.3Q.1Q.4

    Q.7

    Q.2

    Q.9

    7KF

    %QK7KQK

    *9S

    7QBnh7Q

    Ph

    %QKTn

    1KB

    %QKChnh

    PN

    Q.12

    Q.8

    Q.6Q.5

    Q.11Q.10

    Q.3Q.1Q.4

    Q.7

    Q.2

    Q.9

    7KF

    %QK7KQK

    *9S

    7QBnh7Q

    Ph

    %QKTn

    1KB

    %QKChnh

    PN

    Q.12

    Q.8

    Q.6Q.5

    Q.11Q.10

    Q.3Q.1Q.4

    Q.7

    Q.2

    Q.9

    7KF

    %QK7KQK

    *9S

    7QBnh7Q

    Ph

    %QKTn

    1KB

    %QKChnh

    PN

    D n cho bn

  • JODRIC.COM

    5

    Cc c im thng c nhc n:%,77+9j1+j/,1.

  • JODRIC.COM

    6

    Cc c im thng c nhc n:&u1+&+81*&

    V tr

    Tin ch

    Hnh thc thanh ton

    Gi

    Tin v cht lng

    92%

    50%

    42%

    92%

    33%

    Thng ip truyn thng

  • JODRIC.COM

    7

    Cc c im thng c nhc n:r711

    V tr

    u i khi thanh ton

    H tng & Tin ch

    Hnh thc thanh ton

    Gi

    Php l

    40%

    40%

    60%

    60%

    80%

    40%

    Thng ip truyn thng

  • JODRIC.COM

    8

    +2n71*758

  • JODRIC.COM

    9

    .1+758

  • JODRIC.COM

    10

    Tn bo 71*67,1

    u T 384Si Gn Gii Phng 493Saigon Times Daily 459 Thi Bo Kinh Doanh 382Thi Bo Kinh T Vit Nam 625

    Tn bo 71*67,1

    u T & Chng Khon 649DN Si Gn Cui Tun 179Nhp Cu u T 123 Si Gn Tip Th 137 Thi Bo Kinh T Si Gn 163

    Tn knh 71*67,1

    InfoTV 504FBNC 325 VTV1 301 HTV9 182 HTV7 50

    Tn knh 71*67,1

    CafeF Online 302Dan Tri Online 66 Dien Dan DN Online 91 Vietnam Net Online 169VietStock Online 246

    KNH BO CH

    KNH TV

    KNH TP CH

    KNH ONLINE

    &+,7,7&k&.1+758

  • JODRIC.COM

    11

    1+t1;|7

    k1+*,k

    Nhn xt & nh gi

    Bn xu hng truyn thng trn th trng gm

    Hng vo gi tr thc c ca sn phm - v tr tt, h tng v dch v,

    tin ch v tin nghi trong v ngoi khu.

    ng cp nhng Gi r hai yu t tng nh khng th i chung, t c bng cch gim din tch cn h.

    a ra lch thanh ton di hn kt hp u i vay t cc ngn hng.

    cp n uy tn ch u t, nhng cam kt v li nhun v s m bo

    tin d n.

    ,00n1+Hot ng truyn thng din ra si ni. c rt nhiu hot ng truyn thng (l m bn, chng trnh khuyn mi, khai trng nh mu, s kin thu ht khch n tham quan d n v tri nghim thc t) c a ra th trng nhm phc v cho vic qung b bn hng cho cc d n.

    ,0

  • JODRIC.COM

    12

    3+/&

    Ph Lc

    481 71'1 &+87

    02 PARCSpring Cng ty CapitaLand

    02 Tho in Pearl Cng ty c phn a c v xy dng SSG2

    02 Lexington Residence Novaland

    02 The CBD Premium Home Cng ty C phn Xy dng Phc Thnh

    04 Galaxy 9 Novaland

    04 Icon 56 Novaland

    05 Ngc Khnh Tower Cng ty TNHH - TM - DV Kim Kim Hon M

    07 Ehome 5 - The Bridgeview Tp on Nam Long

    07 Green Valley Ph M Hng

    07 Hong Anh Thanh Bnh Hong Anh Gia Lai

    08 Samland Giai Vit Cng Ty C Phn a c Sacom

    08 Good House Cng ty C phn L Minh M.C

    09 The Eastern Qu u T Pht Trin Bt ng Sn Hn Quc

    11 Tn Phc Cng ty c phn BS Tn Phc

    12 First Home Hp tc x Gia Ph v Cng ty CP T chc nh quc gia

    12 Tecco Green Nest Cng ty c phn u t xy dng v ng dng cng ngh mi (TECCO)

    481 71'1 &+87

    12 Hng Ngn Garden Cng ty C phn Nh Hng Ngn

    Tn Bnh Topaz Garden Tp on t Xanh

    Tn Bnh The Useful Apartment (Era Lc Long Qun)

    Tng Cng ty C Phn n B Gii Ta thuc Cng ty c phn c Khi

    Tn Bnh Bee Home Cng ty C Phn Quc T C&T

    G Vp Cn h 8X Thi An Cng ty c phn u t kinh doanh a c Hng Thnh

    G Vp Sunny Plaza Tng cng ty Cng nghip Si Gn (CNS) v cng ty C phn Bt ng sn Si Gn ng Dng (CNS Land) ng ch u t

    Ph Nhun The Prince Residence Novaland

    Tn Ph Cn h 8X m Sen Cng ty c phn u t kinh doanh a c Hng Thnh

    Tn Ph Angia Garden Cng ty C phn u t v Pht trin BS An Gia

    Bnh Tn Ehome 3 Tp on Nam Long

    Th c Sunview Town Cng ty t Xanh

    Th c Lotus Apartment Tng cng ty thng mi Si Gn Satra

    %,77+9j1+j/,1.

  • JODRIC.COM

    13

    'k1%,77+9j1+j/,1.

    481 71'1 &+87

    09 Nh ph Mega Residence Cng ty CP u t v kinh doanh nh Khang in

    G Vp Bit th v nh ph City-land Garden Hills

    Cng ty TNHH u t a c Thnh Ph (CityLand)

    Bnh Tn Nh ph L Thnh An Lc Cng ty TNHH TM XD L Thnh

    Nh B Nh lin k Nam Si Gn Riverside

    Cng ty C phn a c i Vit

    Bnh Chnh Khu nh vn Vnh Lc Cng ty Vnh Lc Garden

    481 71'1 &+87

    07 t nn La Casa Cng ty C phn Vn Pht Hng

    08 The Sun City Ba T Cng ty C phn Dch V Bt ng Sn HTREAL v Cng ty TNHH u t - Xy Dng - Dch v - Kinh doanh nh Nam Vit

    08 t nn Osaka Garden Cng ty bt ng sn Danh Khi Chu

    Th c t nn bit th Arista Villas

    Cng ty C phn a c Si Gn Thng Tn (Sacomreal)

    Bnh Tn t nn NewLife Bnh Tn Cng ty CP a c Thng Li

    q711

    Ph Lc

  • JODRIC.COM

    14

    Lin lc hp tc cng chng tiMs. Thanh Truc

    [email protected]