Jobseekers’ guide to LinkedIn
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Transcript of Jobseekers’ guide to LinkedIn
Quick Guide to Optimizing Your LinkedIn Profile
Cathy Francois, MBA Founder, Career Coach
It’s a MUST! A picture enhances your professional brand and makes you memorable.
Be Solo
Headshot
Vibrant & in Color
Display your
pleasant side
Did you know LinkedIn uses information from your headline for keyword searches?
Grab the Reader’s Attention
Add a recognizable credential to your name
Think beyond your position title
Be Creative!
Add it to your email signature
Ensure that it includes a variation
of your name
It’s a shorter link
to add to your
résumé Great
addition to your
business card
Locate the Privacy and Settings menu, then click on ‘Edit your public profile’ to locate the link customization tool.
www.linkedin.com/in/cfrancois
Share Your Passion
Tell a Story
Include WHY you
are on LinkedIn
This is your profile’s “welcome mat.” Introduce the reader to who you are as a professional along with your unique qualities and interests.
Nothing raises your creditability like the testimony of others! Endorsements are cool, but recommendations are golden.
GIVE to Receive
There is no limit.
The more the merrier!
Get kudos from
managers, co-workers, colleagues,
customers & clients
Include your best work samples
Add documents,
videos, audio, and
links
Include team members
that you’ve worked with
Enhance your detailed experience section with projects. This brings an added value to your profile that a standard résumé cannot match.
Let’s Connect
Cathy Francois, MBA Founder, Career Coach www.about.me/cathy.francois
Cathy is a professional Career Coach and Founder of Rezume (re-ZOOM) Forward, a virtual boutique career consulting practice. Her experience ranges from coaching students to experienced career transitioning professionals. Learn more at www.rezumeforward.com