JobsNearby.comWeek 1

Tobin Schwaiger-Hastanan - Founder & CEOtwitter: @tobinsblog: http://tob.in

Monday, January 28, 13

Week 1

Trying on new hats for personal growth.

Setting up product workflow.

Talking to users & customers.

Launching initial product.

Gathering and evaluating data.

Monday, January 28, 13

Personal Growth

Built my career as a software developer.

Tired of being comfortable. Looking for difficult challenges outside of my area of expertise.

Specifically looking at how I can apply my engineering skills to accelerate Product Management & Business Development.

Monday, January 28, 13

Product Workflow

Feedback leads to lots of product suggestions. Evaluating them on the value it delivers to the user.

Prioritizing based on expanding repeated access to value for the customer.

Picking metrics to focus on with an understanding that the data will need time to mature.

Monday, January 28, 13

Don’t look at the first week. Focus on week over

week (WoW) growth - Christian Gordun

(founder CouponCraze.com)

Monday, January 28, 13

Talking toUsers & Customers

Users and Customers not one in the same.

Users = Job Seekers; Customers = Employers

Found users by following their job search habits.

Found customers by picking a segment and cold calling/emailing.

Monday, January 28, 13

Rejection from customers is a bitch, but it’s creating a significant source of learning through self-awareness

and reflecting on experience.

Monday, January 28, 13

Initial Launch

Quietly launched product beyond a simple landing page to create a point of reference for customer dialog, testing, and data collection.

Putting a flawed product out there creates a sense of urgency of needing to refine it and create value.

Shipping on a daily basis.

Monday, January 28, 13

Gathering & Evaluating Data

Collecting data from every touchpoint.

Looking for opportunities to accelerate and test long term acquisition strategies.

Vanity metrics aren’t always a bad thing... good for motivation, but must not execute non-repeatable ways to influence vanity metrics.

Monday, January 28, 13

Preparing for Week 2

Creating and prioritizing User Stories for value. User first; Business second.

Usability Testing.

Meetings with more customers.

Create marketing strategy while still operating quietly.

Monday, January 28, 13

Say hi!

email: tobin@jobsnearby.comtwitter: @tobinsblog: http://tob.in

Monday, January 28, 13