Search Engine Search Engine Optimization (SEO)Optimization (SEO)

Presented by Ajay Kumar Nigam

What is a Search Engine What is a Search Engine optimization? optimization?

Definition: Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

Examples popular Search EnginesExamples popular Search Engines

How Do Search Engines Work?How Do Search Engines Work?

Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database

Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content

Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time)

Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors

Search Engine Optimization Search Engine Optimization Techniques :Techniques :

SEO

◦ Refers to the process of “optimizing” both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms.

◦ Refers to the “industry” that has been created regarding using keyword searching a a means of increasing relevant traffic to a website

Submission of Websites:Submission of Websites:

Submit your website to SEs for indexing- The Submission websites are : Directory sites Social Bookmarking Sites Article Sites Press Release sites Classified Sites

Keywords Used:Keywords Used:The key word is used on submitting the

above websites are: SEO jobs in delhiDot Net jobs in noidaDot Net training in noida SEO training institute PPC traininig institute

Contact Details :Contact Person:Nandan BishtPhone: +91-9718284625Email: contact@iteducenter.comURL: http://www.iteducenter.com/Address: B-156 New Ashok Nagar New Delhi,  India

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