Job-hunting? Build Your Brand.

Building Your Personal Brand

“You 2.0” - How To Develop + Communicate Your Value in

a Crowded Marketplace

© Mighty Casey Media

“It’s a new brand world.”-Tom Peters

“A brand is a gut feeling.”-Marty Neumeier


Be the real you, since everyone else is taken.


What IS a brand?


A brand is not a logo.It’s a gut feeling.

It’s about establishing expertise.That’s the key to personal

branding.


Establish your brand by determining:

•Who you are•Why you matter•What your story is•Where to tell your story


The Eleven Questions

#1: Why do you do what you do, what drives you?


#2: What was the a-ha moment that led you to what

you do?



#3: What is your biggest fear about what you do?



#4: What has that fear taught you, or cost you?



#5: What do you see as your biggest value?



#6: What do you love most about what you do?



#7: What’s a good metaphor for what you do?



#8: Who’s your dream customer?



#9: Can you imagine a world without what you do?



#10: If you could destroy one myth about what you do, what

would it be?



#11: What’s at stake for you, and for your potential customers?



What do the answers to the Eleven Questions tell you?


I've got my story*.Now what?

*By the way, that story is your brand.


Who needs to hear your story?

And where do you find them?


The Holy Trinity of social media and social networking


If you pick only one social media tool, make it


Find people + groups in your expertise area(s)


is a bit more ‘social”

Again, search for people + groups who might find you useful


, or “What are you doing right now?”


How to find people on


It’s not just what you’re doing.It’s who you’re talking to.Who’s listening to them.And therefore…to you.That’s the purpose of all social media.


Who are you?Why do you matter?What’s your story?Who needs to hear that story?Where are they?Who are THEY listening to?


Don’t just thinkJ-O-BThinkB-I-Z

“Small is the new big.”-Seth Godin


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