Job Finding & Marketing Techniques in Supported Employment Michael Evans Vice President European...
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Transcript of Job Finding & Marketing Techniques in Supported Employment Michael Evans Vice President European...
Job Finding & Marketing Job Finding & Marketing TechniquesTechniques
ininSupported EmploymentSupported Employment
Michael Evans
Vice PresidentVice President European Union of Supported Employment European Union of Supported Employment
ManagerManagerEmployment Disability Unit, Dundee, ScotlandEmployment Disability Unit, Dundee, Scotland
9 November 2005 IASE Conference, Limerick 2
Job Finding & Marketing TechniquesJob Finding & Marketing Techniques
AimAim
• To understand the issues and factors that can influence the job finding process
• To consider a variety of job finding and marketing techniques designed to secure employment vacancies for people with disabilities and other disadvantages in the open labour market
9 November 2005 IASE Conference, Limerick 3
Job Finding & Marketing TechniquesJob Finding & Marketing Techniques
ProgrammeProgramme
1. The Dundee Model
2. Identifying the issues
3. Contacting employers
4. Meeting employers
5. Supporting the employer
9 November 2005 IASE Conference, Limerick 4
Dundee ModelDundee ModelActivitiesActivities
• Job Clubs
• Support Team
• Work Experience Placements
• Advisory Service
• Supported Employment Network
9 November 2005 IASE Conference, Limerick 5
Dundee ModelDundee ModelThe ProcessThe Process
1) Job preparation
2) Vocational profile
3) Job finding
4) Employer negotiation
5) On/off job support
9 November 2005 IASE Conference, Limerick 6
Dundee ModelDundee ModelAnnual Caseload & ResultsAnnual Caseload & Results
• 100+ disabled people into open
employment
• Support of 90 clients already in work
• Organise 120 work experience placements
• Place 20 clients into training
• Attract 350+ referrals
• Support Network of 25 organisations
9 November 2005 IASE Conference, Limerick 7
Identify the IssuesIdentify the Issues
• Understand the barriersEmployers
People with disabilities
Support organisation
• Identify your business case(s)
• Acceptable outcomes
9 November 2005 IASE Conference, Limerick 9
Identify the IssuesIdentify the IssuesPotential Business CasesPotential Business Cases
• Improved management skills regarding diversity
• Disabled people perform better
• Positive impact on the workforce
• Disabled people less likely to be absent
• Enhanced corporate reputation
• Increased customer base
• Access untapped labour resources
9 November 2005 IASE Conference, Limerick 10
Identify the IssuesIdentify the IssuesPotential OutcomesPotential Outcomes
⇧ Open employment
⇧ Supported employment
⇧ Voluntary work
⇧ Work experience
⇧ Job taster
9 November 2005 IASE Conference, Limerick 11
Employment Disability Unit, DundeeEmployment Disability Unit, Dundee2004 Outcomes - How achieved2004 Outcomes - How achieved
• Speculative letter 6 • Advertised letter 10
• Advertised telephone call 7 • Application form 18
• Word of mouth 10• Organised by EDU staff 16 • Employment agency 2 • Via work experience placement 33• Cold calling 7• Employer contact 10
9 November 2005 IASE Conference, Limerick 12
Contacting EmployersContacting EmployersJob Finding Action PlanJob Finding Action Plan
• Vocational profile• Identify types of work• Prepare cv• Agree responsibilities• Timescale• Monitor• Review
9 November 2005 IASE Conference, Limerick 13
Contacting EmployersContacting EmployersMethods of ContactMethods of Contact
• Curriculum vitae
• Application forms
• Advertised/speculative letters
• Telephone/cold calling
• Via Work experience placements
• Employer networks
9 November 2005 IASE Conference, Limerick 14
Contacting EmployersContacting EmployersMarketing MaterialsMarketing Materials
• Business cards• Brochures• Website• Video• Employer testimonials• Advertisements• Media articles
9 November 2005 IASE Conference, Limerick 16
Meeting EmployersMeeting EmployersWhat are Employers Looking For?What are Employers Looking For?
• Qualifications and skills
• Experience and work background
• Personality• Flexibility• Helpful, positive attitude• Team worker• Responsible• Enthusiastic• Reliable• Effective
9 November 2005 IASE Conference, Limerick 17
Meeting EmployersMeeting EmployersJob InterviewsJob Interviews
• Planning• Preparation• Presentation• Recognise the disability issues
• Awareness
• Ability to prepare
• Presentation
• Relax the employer
• Disclosure
9 November 2005 IASE Conference, Limerick 18
Supporting the EmployerSupporting the EmployerCompetence within SECompetence within SE
• Disability awareness training
• Employment policies
• Disability legislation
• Government programmes
• Labour resources
9 November 2005 IASE Conference, Limerick 20
Job Finding & Marketing TechniquesJob Finding & Marketing Techniques
Points to ConsiderPoints to Consider
Treat as Job Finding
Understand Employers’ Needs
Develop Awareness of Influencing Factors
Create an Appropriate Support Framework
Invest in Staff Training & Development
Be Competitive and Business Minded
9 November 2005 IASE Conference, Limerick 21
Contact DetailsContact Details
Mike EvansManager
Employment Disability UnitDundee City Council
Dundee DD2 3QNScotland
T: +44 1382 828180F: +44 1382 828148
E: [email protected]: www.dundeecity.gov.uk/pman/edu