GAP ANALYSIS OF

INTERNET PLAN OF

AT&T

Objective and techniques

employed:

To find out which period and what is the count through which the internet plan(IPTV_MOV) is going through churn phase and marketer’s understanding the GAP.

1.Import code from flat file to SAS file.

2.Merger Code to join the two files and update the final code similar to look_up function.

3.Frequency distribution to find the gaps and LAG creation for regression.

4.REGRESSION MODEL FOR CHRUN RATE.

5. OUTPUT AS HTML CODE.

Merger Code and Gap Analysis

Regression Model to CHECK THE

CHURN RATE FROM PLAN:

Regression CODE and HTML

Output:

proc reg data=work.variable;

model iptv_mov=var_lag;

run;

ods html file ="F:\joans\5th

trisemister\sas\joans.html" ;

Plans which need attention :

Suggestion

After finding out the period through which the

customers leave the plan and by what amount

the people are leaving the plan. Marketers or

research team could go forward and

understand why there was a drop in the count.

Collect more data such as which geographical

area the customer belongs and improvise the

plans which should be the goal.