Jn3800 l1 multimedia landscapes
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21-Oct-2014 -
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Transcript of Jn3800 l1 multimedia landscapes
CONVERGENCE: MULTIMEDIA AND DIGITAL
Multimedia Production: JN3800
Background
The Internet has developed over 50 years to allow for the quick and effective transfer of information that we know today.
It wasn’t always this way.
Internet key dates
1969: ARPANET Project sends first message
1975: Microsoft created
1976: Apple created
1984: Joint Academic Network (Janet) established between UK universities
1989: Tim Berners-Lee creates the world-wide web
1993: Mosaic web browser launched
1994: Yahoo! Named
1995: Alta Vista search engine established
1998: Google launched
2003: 47% of UK homes are connected to the internet
2004: Facebook launched
2005: YouTube founded
2006: Twitter created
2007: Kindle launched
2009: Kickstarter launched
Background: Some diagrammatical illustrations
Driven by multiple advertising options – a factor fuelled by multi-platform age
Background: Newsroom responses
Background: Newsroom responses
Technology: Miniaturisation…
1965
Moore’s law
The number of inexpensive transistors that can be placed on a circuit board will double every two years.
Gordon E. Moore
Then
Now…
Now: Multimedia (deconstruction)Storytelling techniques combine: the marriage of print,
image, audio, video and graphic innovation
Evolving landscape: convergence Newsrooms enter 21st
century
Production begins to move out of traditional silos
Online adds variety and new storytelling options
Consuming NewsMultimedia/digital
platforms have increased choice thanks to search and RSS
Technology has increased opportunity to access information: Tablets, smartphones, laptops and PCs offer a variety of user experiences
Social media and peer-two-peer news shifting focus away from monolithic producers
Web 2.0: Meet the audience
Digital drivers: Reach
Expanding audiences Differing platforms Global communications Accessibility
Digital drivers: Speed
Publication is instant Deadlines are removed Web-first Time is limited
Digital drivers: Breadth and Depth
Greater range of content No restriction on space Background and context delivered
via hyperlinks
Be prepared: Why journalists need to be equipped for change
No longer can journalists assume that just because they work in one medium(say, a print newspaper), they don't need to worry about how their story should be presented in another (on television or the Web).
Rich Gordon
"Digital Journalism: Emerging Media and the Changing Horizons of Journalism"
Web 2.0: Construction of StorytellingJournalist
SMSTwitterFacebookCMS Hyperlink and linking out
Journalist and developerGraphicsAnimationsComment boxes
Journalist and audiencesocial media conversationsHyperlinks
Audience:Social mediaCommentsBlogs
Communication of News
Evolved multimedia possibilities
Consumer/audience choice
Move away from newspaper style assumptions
#jn3800
Social Media
Digital Communities
Online writing
Images
Audio
Video
Data
Curation
Innovation and entrepreneurship
Digital playgrounds
Further reading/surfing/looking Paul Bradshaw –
a converged newsroom Dan Gillmore – We the Media Jeff Jarvis - Buzzmachine
Flickr CreditsBotheredByBees - circuitboardOnInnovation Gordon E. MooreuLight.Me – Digital playgroundShannon Clark - 1950s computerSeattle Municipal Archives – Roy Morse on the Phone
Alsis35 – Sony transistor radioJ3net – cameraMbecher – iphone wiredPaul T. Marsh/PositivePaul – TV cameraDunechaser – lego men with gunsRobef Mobile phone reachThe Reboot Mobile phone in GujranwalaStar5112 Panic Buttonmarsmet546 Time for changeAdactio Rock on the Right Jason A. Howie Social Media AppsMicrosoft Sweden Xbox Arena @ Inferno onlineAndrew Morrell Photography Audio
Dunechaser Jet/Rocket Pack
antony_mayfield – telegraphRandom curiosity – fish and chips foodStuartpilbrow – reachBen Heine – speed