Jisc presentation 2014 e factor 2 sg

30
Flipping Brilliant! An undergraduate e-learning pilot and study Jane Burns Senior Teaching Fellow in Marketing

description

 

Transcript of Jisc presentation 2014 e factor 2 sg

Page 1: Jisc presentation 2014 e factor 2 sg

Flipping Brilliant!

An undergraduate e-learning pilot and study

Jane Burns

Senior Teaching Fellow in Marketing

Page 2: Jisc presentation 2014 e factor 2 sg

Flipped Sessions - Aim

• Students to watch recorded lectures which had pause points and questions for reflection

• Lecture and seminar time dedicated to discussing questions and exercises, exploration and elaboration of key concepts

Page 3: Jisc presentation 2014 e factor 2 sg

Context and some issues• 1st year UG module Introduction to Marketing• 100+ bright/demanding students; 3As; International• Mixed discipline backgrounds, marketing – history• Packed lecture rooms• Change of textbook edition

Page 4: Jisc presentation 2014 e factor 2 sg

Grants, Awards and Support

UCL

Teaching and Learning Innovation Grant 2013

e-leaning Development Grant 2013

HEA

Changing the Learning Landscape Award 2013

Pearson Education

Pilot, licences, training and development support

Page 5: Jisc presentation 2014 e factor 2 sg

Student

Echo360Lecturecast

Groups

Workbooks

ConditionalReleases

Open Badges

Tailored Materials

Flipped Lectures

Page 6: Jisc presentation 2014 e factor 2 sg

Students as Partners

• Six undergraduate students employed over the summer for 3-6 weeks each, plus a project manager

Page 7: Jisc presentation 2014 e factor 2 sg

Moodle

Page 8: Jisc presentation 2014 e factor 2 sg

MyMarketingLab- Lecturer View

Page 9: Jisc presentation 2014 e factor 2 sg

MyMarketingLab – Student View

Page 10: Jisc presentation 2014 e factor 2 sg

Carrots and Sticks• Weekly Tasklist• Activities linked to the online lecture

materials, submission as a proxy for attendance• Seminar attendance compulsory• Weekly test for credit• Chasing non-contributors

• Frequent updates and help• Skype me• Badges• . Small prizes

• Multiple opportunities for 2 way feedback

• Fast turnaround

Page 11: Jisc presentation 2014 e factor 2 sg
Page 12: Jisc presentation 2014 e factor 2 sg

Leaderboard

Student A

Student C

Student D

Student E

Student F

Student G

Student H

Student B

Page 13: Jisc presentation 2014 e factor 2 sg

Student Responses

• It’s a very interesting module and I'm enthralled by what I have learned so far. Looking forward to the future lessons!

• So far I think the course has been interesting and very well organised. I think it is useful to have assigned readings and quizzes because it helps me to remember to do the reading.

• Very excited to get stuck in!

Page 14: Jisc presentation 2014 e factor 2 sg

Change is not always comfortable…

• Some students voiced concerns about paying increased fees and not having face to face lectures

• ‘I would really like to have physical lessons once in a while. Even if it is not a proper lecture’.

• ‘Maybe more lectures would be good’

Page 15: Jisc presentation 2014 e factor 2 sg

Workload

• Reasonable; much re-thinking and structuring of resources & online materials

• Being responsive to a changing situation at short notice

• Keep your nerve!– Up until midnight for the 1st deadline

Page 16: Jisc presentation 2014 e factor 2 sg

Teething troubles?

• Remarkably few• 172 enrolments… logistics challenge• Some parts more seamless than others• Easy to tailor and modify

Page 17: Jisc presentation 2014 e factor 2 sg

Analytics

Page 18: Jisc presentation 2014 e factor 2 sg

By activity level

Page 19: Jisc presentation 2014 e factor 2 sg

Individual activities by student

Page 20: Jisc presentation 2014 e factor 2 sg

MyMarketingLab Student Exercises

Page 21: Jisc presentation 2014 e factor 2 sg

Recorded Lectures

Page 22: Jisc presentation 2014 e factor 2 sg

What worked well

• Bulk registration on MyMarketing Lab• Student engagement levels typically high, though

some stragglers needed chasing• Programmed activities with conditional releases to

‘drive’ and signpost students through the materials• Completion certificates popular• Skype access to teaching staff well used… though

perversely rated as ‘adequate’ on evaluation!

Page 23: Jisc presentation 2014 e factor 2 sg

What didn’t go so well

• Google Challenge - delayed by Google, couldn’t be fitted in… emergency replacement assignment

• Open Badges and Leaderboard – bowtie effect• MyMarketing Lab Quizbank• Echoserver down one week caused delays

Page 24: Jisc presentation 2014 e factor 2 sg

What students liked

• ‘The seminars were very, very good. They made you really understand the theory and everything related to it.’

• ‘The online lectures and the delivery. I like the fact that Jane answers the emails all the time and we can skype her whenever in need. Moreover, I find the lecture casts more effective than the traditional ones as we can stop the recording when we want to and take notes, a break, a nap...’ Hmmm

• ‘The video coursework, because its doing marketing in a fun way’

• ‘the combination of online lecture, materials, course work and seminar really enable us to learn something from the course.’

Page 25: Jisc presentation 2014 e factor 2 sg

And not so much….

• ‘I really don't like the online lectures. I prefer having a set time in a lecture hall that I know I can attend’.

•  ’More interactive and less online. I felt as if I was teaching myself the whole course.’

• ‘I don't like the online textbook, It's very difficult reading such large chapters online.’ 

• ‘Why are we paying £9000 to do online lectures ?’

Page 26: Jisc presentation 2014 e factor 2 sg

Results

Students Average % Minimum Maximum

2013-142012-132011-12

172118102

67.2%64.7%62.8%

303240

868381

By UCL standards, a very large cohort

Page 27: Jisc presentation 2014 e factor 2 sg

The Challenges

• Dealing with instrumentalism• Motivating students to explore and take

responsibility for their learning• Overcoming expectations of ‘spoon feeding’

Page 28: Jisc presentation 2014 e factor 2 sg

Conclusions thus far

• Structured approach worked pretty well… though needs work for next year

• Carrot and stick approach with conditional releases and weekly quizzes worked as a concept

• Problems of dependency on a 3rd party need avoiding (Google in particular)

• e-books don’t suit all students• When left to explore MyMarketingLab, many didn’t• Its scalable for large numbers, but don’t underestimate the

support requirement and accessibility issues

Page 29: Jisc presentation 2014 e factor 2 sg

What’s next?

• Will students be prepared to pay?• Detailed analysis of student behaviours and

results• Learning about student behaviours and any

relationships between behaviour and results• Snagging and modifying for next year• Take this summer off!

Page 30: Jisc presentation 2014 e factor 2 sg

Thank You for Listening

Any Questions?