ORGANIZATIONAL STUDY

AKAY FLAVOURS AND AROMATICS

PRESENTED BY:

JINTO VARGHESE

BATCH 1

AKAY FLAVOURS AND AROMATICS

Founded in 1995 by A&P Group under the company’s act 1956.

Akay is an independent company, since June 2007, belonging to the A&P Group based in Dubai, UAE

Akay manufactures paprika and spice oleoresins, natural essential oils, and natural colors for the global food industry

Akay has 160 employees primarily situated in Pathanamthitta, Kerala

Akay has a worldwide presence with own warehouses / sales offices in USA, Europe, China and Japan.

The company has got IS0 9001:2008 certificates for its quality

OBJECTIVES OF THE STUDY

It helps to understand actual functioning of the Akay Flavours and Aromatics Pvt Ltd.

To understand the functioning of each department. To realize strength, weakness, opportunities and

threats of the organization. To understand the organizational structure. The future scope of the organization. To understand the theory with practical. To interact with highly qualified managers and

study their duties and responsibilities.

INDUSTRY PROFILE

Spices are the currency of developing countries. The earliest literary record in India on spices is

the Rig Veda Spices constitute an important group of

agricultural commoditiesSpice is a dried seed, fruit, root, bark, or

vegetable substanceused for flavouring, colouring or preserving

foodThe spices board had set up the quality

evaluation & up gradation laboratory in 1990.

COMPANY PROFILEEstablished as a Private limited company on

15 April 1995, under company’s act 1956.The company was originally promoted by

two NRI’s Engineer entrepreneurs Mr. Alex Koshy and Mr. Rajendra Prasad together established the company

Concentrating only in the foreign market The company has got IS0 9001:2008

certificates for its quality

PRODUCT PROFILESpice extract serves as an alternative to whole

and ground spices and provide flavours stability and consistency required in the product formulation.

They can be customized to meet specific product need for aroma, taste, colour, constancy, stability

Spice extract fall under these categories:Essential OilOleoresins

PRODUCTS

ORGANIC SPICES ORGANIC OLEORESINS Black Pepper White Pepper Ginger Mace Nutmeg Cinnamon leaf Cardamom Vanilla Turmeric Clove bud

Black Pepper White Pepper Ginger Mace Nutmeg Clove bud Cardamom

LIMITATIONS OF THE STUDY

Time is a limitation to this study. Some information’s are based on personal

opinions. In deep study of each and every

department in the organization is not possible.

ORGANIZATIONAL STRUCTURE

MANAGING DIRECTOR

PRODUCTION DEPT

MAINTENANCE DEPT

HUMAN RESOURCE

DEPT

QUALITY ASSURANCE

DEPT

MATERIAL DEPT R&D DEPT FINANC

E DEPTMARKETING DEPT

TECHNICAL VP

 

TECHNICAL VP

SENIOR MANAGER

HR

TECHNICAL VP VP GLOBAL

SOURCING

SENIOR MANAGER

FINANCE

 

GENERAL MANAGER

MANAGER

 ASST.

MANAGER

 EXECUTIVE

MANAGER

DEPUTY GENERAL

EXECUTIVE

 

ASST. MANAGER

 

MANAGER

 

EXECUTIVE

 

SENIOR OFFICER

 SENIOR OFFICER

ASST. MANAGER

  ASST. MANAGE

R

 

OFFICER

SENIOR OFFICER

 

EXECUTIVE

 SENIOR OFFICER

  OFFICER

 JUNIOR

OFFICER

EXECUTIVE

 

 

SENIOR OFFICER

 

SENIOR OFFICER

 

JUNIOR OFFICER

 

JUNIOR OFFICER

 

SENIOR OFFICER

 

OFFICER

 OFFICER

 

JUNIOR OFFICER

 

JUNIOR OFFICER

 

JUNIOR OFFICER

 

SENIOR MANAGE

R

 

FUNCTIONAL DEPARTMENTS

1. Human resource department

2. Production department

3. Material department

4. Maintenance department

5. Quality assurance department

6. Marketing department

7. Finance department

8. Research and development department

SWOT ANALYSIS

STRENGTHS

Use of modern and automatic machineEfficient management. Commitment to customer satisfaction by keeping

National and International quality standards.High quality product. Increased awareness. 100% EOU HACCP and ISO certification Largest manufacture of agro product in Kerala Swathanthra union - trade union.

WEAKNESS

Product innovation is very poor as compared to the competitors.

Underutilization of installed capacity. The company have huge machineries and well developed laboratories but they are not using up to the installed capacity

Product is seasonal.Limited no. of local customers.

OPPORTUNITIES

Globalization increased the opportunity for the export extracts.

The company can introduce of new branches all over the world

Product diversification is possible. Very few companies in the field.India is the largest producers in spices.

THREATSIncreasing competition. Increasing price of raw materials. High manufacturing cost. The taste of customer is changing.Rules and financial policies in the exporting

countries. Unpredictable strikes and new taxation

policies.

FINDINGS

The Company continuously strives to meet the expectations of the customers.

The company has 4th place in manufacturing Oleoresins and Essential Oils in India.

Co-operation between management and employees are visible.

The safety guidelines are not following strictly by the employees .

The Company is still modernized in many areas. Rising production cost because of increasing

expenditure.

Unscientific pricing strategies.Customer service should be strengthened. No

customer service numbers is there. Welfare activities of Akay are noticed very

innovative. The environment friendly activities are

recommendable. The company has not faced any strike for past few

years.Quality Assurance Performance makes the product

process more valuableInefficient supply chain mechanism.

SUGGESTIONS The company should follow fair pricing. Make the employees to follow the safety

measures strictlyTry to cut down the manufacturing cost by

reducing expenditures Only experienced adult male workers at

danger machines.Provide awareness about the product to the

general public it will increase the sales of the company.

Reduce the number of intermediaries in the distribution channel to make the supply chain more efficient and effective.

Proper training should be given to the employees in maintenance department and periodic coaching should be provided to all employees as it helps in tactfully handle the risks.

Introduce latest technologies in the entire mechanisms.

Introduce innovative products according to the trend and changing preferences of the customers

Provide job opportunities for women also.

CONCLUSION Akay Flavours and Aromatics Pvt.Ltd is the best example in the

state for the best entrepreneurship and enjoy a good market presence and reputation.

The success behind Akay rests with the employees whom forms part of Akay family.

The study was done to analyse the practical aspects of business management in the modern business scenario and also to study the various functions of department in the organization.

Akay Flavours and Aromatics Pvt.Ltd as a 100% export oriented unit.

THANK YOU….