Jimi Hendrix Digipak ‘Are you experienced’

Entire Digipak

Front Panel

Front panel image presented in a wide orb representing a fish eye lens and distorting the image. This fits in with the psychedelic and ‘trippy’ genre, giving the visual of what someone might see if they were on the floor after having done ‘acid’. Curved bubble writing font that would be associated with

the genre and design of the digipak. The grain on the lettering also gives it an aged look and retro feel, like something from the 60’s/70’s.

Bold yellow background colour giving the album and music connotations of happiness and ‘chilled’ out vibes. This is coupled with the purple text as it is the complimentary colour and becomes striking for the audience. Image has been taken outside

from a low angle shot, making the most important figure central. The choice of clothing is bright to follow the colour scheme of the digipak and the colours have been inverted in post production to give the ‘unreal’ element.

Bold purple font with capitalised name but lower case for the rest of the album giving it a retro and youthful vibe. The font is also telling of what you may see trying to read the word after having been on drugs, relating further to the psychedelic genre.

Back Panel

Barcode

Record Label

Record label information and credits for producers in small print along the bottom of the panel

Logo for the label

Song list in bullet point form at the top left of panel in a bold and capitalised white font. This allows the portrait image to become the main focus, contrasting the two other digipaks I have analysed.

By positioning the two other males of the band to the side of the frame, it positions Hendrix to become the centre of the image, creating the link between the name and choice of design.

By choosing to contrast the back panel with the front, it creates a disjointed and psychedelic feel, linking to the genre and thus targeting one specific audience type. Using black and white on the back panel dramatises the songs on the disc and makes it much more serious, whereas the front focuses more on the personality and initial appearance of the artist/band.

Spine

Mark of record industry

Title of artist in simple black font, easy to read and fits the colour scheme of the back panel

Simple dot to separate the artist and the album title, linking them together- a common feature on the spines of some digipaks

Album name continued on from the artist. Rhetorical question acts as a form of enticing the audience into picking up the digipak and listening to the music to find out the answer

This connects the two titles on the album and acts sort of a command to the audience

Side panel

Dark colour scheme continuing on from back panel, contrasting the front. Perhaps showing the many sides/personalities to Hendrix or his music persona

Abbreviation of ‘RIX’ in caps, or possibly cut off from the other panel which it is joined to, presents a more casual tone to the music and fits the chilled and psychedelic genre

Again, use of figure to create a personal connection with the music and allow an intimate connection to be experienced between buyer and artist

Use of guitar to again represent the type of music it will be and give the audience a flavour before they have even listened

Disc

Same font and colour title and album name on top of the disc. Still bold and stands out from the orange packaging.

Record label information and logo

Producer logos

Producing credits and relevant information such as the year it’s released and which companies were involved

Inverted negative silhouette style image of the front panel. Removing the details of the face gives it an aged and retro look like a screen-print, helping to appeal to a more art based audience and again fitting the psychedelic genre

Curved and futuristic font style fitting the 60’s/70’s style