Jim Williams - Opening Remarks for the B2B Customer Engagement Leadership Series NYC
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Transcript of Jim Williams - Opening Remarks for the B2B Customer Engagement Leadership Series NYC
ChurnFunnel
conversionVelocity
Customer profitability
Time to focus on engaging customers
Lead volume
Revenue growth
CAC
Sales & Marketing cost
No. of deals closed
LTV
Rev per unit
Customer Lifetime
Cost of service
“Enlistment is the ability to get participants in your ecosystem to voluntarily and at their own expense recruit new members ... consumers whose engagement experience has been so delightful, they simply want to spread the joy ”
B2B Customer Engagement Leadership Series
1:30pm 1:50pm: Opening
1:50pm 2:20pm: Meg Heuer, Sirius Decisions
2:20pm 2:40pm: Chris Fralic, First Round Capital
2:40pm 3:00pm: Mitch Rose, Billtrust
3:00pm 3:20pm: BREAK (coffee & food)
3:20pm 3:45pm: Michael Boehm, Blackbaud
3:45pm 4:20pm: Joseph Jaffe, Evol8tion
4:20pm 5:30pm: Networking & Drinks
Today’s Agenda