Jim Kukral Internet Marketing Essentials
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Transcript of Jim Kukral Internet Marketing Essentials
![Page 1: Jim Kukral Internet Marketing Essentials](https://reader034.fdocuments.net/reader034/viewer/2022042716/55aa00421a28abdb578b481d/html5/thumbnails/1.jpg)
USanFranOnline.com
Internet Marketing Essentials3 Keys to Grow Your Business with Integrated Online Strategies
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Internet Marketing Essentials:3 Keys to Grow Your Business with Integrated Online Strategies
Presented by Jim F. Kukral, USF Online Program Instructor
JimKukral.com
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Understanding the Key Disciplines in Internet Marketing
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Internet Marketing Model
Understanding the Key Disciplines inInternet Marketing
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Proessional evelopment Certificate | USanFranOnline.comInternet Marketing Essentials: 3 Keys to Grow Your Business with Integrated Online Strategies | USanFranOnline.com
Why Internet Marketing?
• What is Internet Marketing?
• What is the Internet Marketing Model?
• What makes it such a great opportunity? (Past vs. present)
• It’s not about “getting rich quick”
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Highlights of Search, Social, Content, Email, Analytics, Affiliate
Understanding the Key Disciplines inInternet Marketing
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Proessional evelopment Certificate | USanFranOnline.comInternet Marketing Essentials: 3 Keys to Grow Your Business with Integrated Online Strategies | USanFranOnline.com
Internet Marketing Methodologies• Search, Affiliate, Email, Landing Pages, Content
Marketing, Social and so much more…
• What works best for your goals? How to choose?
• The Internet Marketing Funnel
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Creating an IntegratedMarketing Plan
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Planning Your Initiatives & Defining Goals
Creating an Integrated Marketing Plan
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Identifying Your Target Audience
Creating an Integrated Marketing Plan
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Proessional evelopment Certificate | USanFranOnline.comInternet Marketing Essentials: 3 Keys to Grow Your Business with Integrated Online Strategies | USanFranOnline.com
Who Is Your Target?
• Discover your target audience online
• Use online tools to research
• Create your typical customer profile
• Where do they go online? What do they look for?
• What problems can you solve for them?
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Building a Web Presence
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Role of the Website
Building a Web Presence
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Proessional evelopment Certificate | USanFranOnline.comInternet Marketing Essentials: 3 Keys to Grow Your Business with Integrated Online Strategies | USanFranOnline.com
Building A Footprint Online…
• Customers need multiple places to find you
• If you can’t be found easily, you don’t exist
• Your website is your home base
• Claim your digital land
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Role of Blogs, Podcasts and Social
Building a Web Presence
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Proessional evelopment Certificate | USanFranOnline.comInternet Marketing Essentials: 3 Keys to Grow Your Business with Integrated Online Strategies | USanFranOnline.com
Creating Content…
• What is content marketing?
• Blogs, podcasts, videos, infographics, social media updates, etc…
• Drive interested customers into your sales funnel
• Monitor ROI
• Secret to success? Taking action & failing
• Wash, rinse, repeat
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Final Thoughts
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Proessional evelopment Certificate | USanFranOnline.comInternet Marketing Essentials: 3 Keys to Grow Your Business with Integrated Online Strategies | USanFranOnline.com
Final Thoughts…
• Secret to success? Taking action & failing
• Wash, rinse, repeat
• Teach what you know and love
• Believe
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To see the full Webinar Replay
http://bit.ly/tight-content-marketing
Usanfranonline.com
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Other Webinars, Informative Videos & Resources
Social Media Strategy – A Checklist for Success
The Evolution of SEO
The Future of SEO
University of San Francisco’s Online Resource Center
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Thank You!
For more information, please contact us at:
www.USanFranOnline.com