Project Design and Development by Team Designoscopy.Featuring the talents of:

Preeti ChaturvediWilliam (Bill) Anderson

James (Jim) Earley

Special Thanks to our Instructor Clay Rivenbark for his guidance and support!

2013 - Duplication of any part of this project is prohibited without prior approval of creators and Rocky Mountain College of Art + Design

A Prototype Vehicle Kiosk Team Project

Designers: Preeti Chaturvedi, William Anderson, James Earley

IndexBackgroundProject ConceptPurposeTeam Innovation, Usability and Design

Identity, Marketing and Cost

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17Team Breakdown20

Cutting-Edge Technology11

There are a myriad of automobile companies in today’s global society. There is tremendous competition between these companies to market their specific brands, which are in turn targeted at different segments of the population.

Typically, different brands have various automobile models priced at different tiers.

In order to advertise their models, these automobile companies invest heavily in traditional advertising mediums, such as television advertisements, magazine posters etc. Local dealerships often run special deals to attract foot traffic into their showrooms and generate interest in their models.

In fact, the only way a person can truly experience an automobile model today, is by visiting a dealership and going for a test drive.

Needless to say, this can sometimes be quite a grueling experience as the dealership looks to make a sale at every opportunity. Some dealers use high pressure tactics to sell their product, often intimidating buyers.

Our project idea aims to solve these problems by allowing any interested person to experience a car model like never before. – without ever visiting the dealership!

Through the use of modern virtual reality (VR) technology and common sense design principles, our team has developed a vehicle testing kiosk that is sure to excite as well as promote the product in a most interactive and innovative way.

The chosen car company for the kiosk is Tesla Motors.

Background

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Our concept is to design a kiosk or pod that would simulate a

virtual driving experience of an automobile model.

Through this kiosk, the user’s surroundings and environment

will be radically transformed and the user will be emerged in

an extremely realistic driving experience.

Key technological advances in the fields of virtual reality and

artificial intelligence are critical enablers for our design.

Project Concept

3

Virtual Dream & DriveV

VDAD 2 Prototype

Our purpose and intent of the project:

• To provide a virtual driving experience to the user for a specific user-chosen automobile model.

• To allow the user to experience all the features of a model, without having to visit a dealership for a test drive.

• To reach a large subset of the user base, through placement of the kiosks at strategic locations.

• To garner tremendous interest amongst the user base for specific brands and models.

• To act as a marketing tool to increase awareness of specific differentiating features.

• To allow interaction of the car with the user in a fun and exciting setting.

• To create a positive experience with a chosen model by allowing the user to select the city/roads etc. for the

virtual test drive.

• To provide additional technical specifications and vendor details in a non-obtrusive way.

• Ultimately, to promote sales of the model and increase revenue for the company.

Purpose

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Virtual Reality VDAD Goggle design. Goggles allow other users to connect via wifi to pod/kiosk. This allows a wide range of users to experience the simulation at the same time. This feature would be especially useful for families or educational groups.

Our kiosk/pod design needs to be meticulous to ensure a positive and enriching experience for the user.

Several usability and design considerations needed to be accounted for, some of which are indicated below:

1. User Appreciation: Users should be attracted to the kiosk and feel welcome to experiment with it.

2. Aesthetics: The kiosk should not come across as intimidating or be perceived as too complex to interact with.

3. First Impressions: The exterior design should look fun and futuristic, to arouse the curiosity of the casual observer.

4. Intuitiveness: The interior design panels should be very intuitive and non-intimidating. It should walk the user through simple, well sequenced steps, that allow the user to select:

• Automobile model• Model trim• Model options• City• Road/track (for the virtual test drive)

5. Adaptability: Based on the above user selections, the interior of the pod needs to transform to represent the model and driving conditions chosen.

6. Excitement: The test drive itself should be fun! The em-phasis really needs to be on the model trim features.

Team Innovation, Usability & Design

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VDAD 1: One seat prototype with goggles. User chooses all options for vehicle by hand movements, then sees a short intro of the selected vehicle. User then puts on gog-gles to experience the virtual drive along in the vehicle of their choice. Goggles use a wifi connection allowing other users to enjoy the simulation at same time.

VDAD 1A: One seat prototype with full surround option. User chooses all vehicle options and then is surrounded by the virtual vehicle projected on all screens. Simulation takes user on virtual drive around.

Goggle option: Other users can enjoy simulation through wifi goggles.

Seats can be removed to accommodate larger groups.

7. Functionality: The simulation should allow the user to test out the various features of the model, in a highly interactive way.

8. Thorough Interactive Programming: Error and exception paths should be carefully identified and planned for, to prevent user frustration. If unexpected combinations are chosen, the user should be led back quickly to the normal interaction path.

9. Complete Features Explored: After the drive simulation is completed, the user should be presented with all infor-mation related to the chosen model such as

• Technical specifications• Options• Pricing• Dealership contacts

10. Engagement of viewers: The exterior design should allow users, not part of the virtual drive test, to experience the simulation as best possible. This will ensure that multiple people are engaged with these virtual test-drives, even though there would only be one technical user. This will allow for better brand advertisement.

11. Accessibility: The exterior design of the pod should facili-tate easy placement in multiple locations. Considerations need to be made for handicapped users to allow for easy in and out access.

Team Innovation, Usability & Design

10

VDAD 2:

Two seat prototype with full surround screen option. User chooses all vehicle options and then is surrounded by the virtual vehicle projected on all screens. Simulation takes user on virtual drive around. VR screens show steering wheel, dash and road as well as view from inside of ceiling of car. Goggle option: Other users can enjoy simulation through wifi goggles.

Prototype has ability to simulate bumps in road and wind effects.

Our Virtual Dream and Drive will simulate all the latest cutting edge features found in the truly amazing Tesla vehicle lineup.

Some of these features include:

Tesla’s Space-saving Architecture

Tesla keeps control surfaces in the cabin to a minimum, putting everything from navigation to climate controls on the massive, 17-inch center touch screen.

No analog gauges mar the techie nature of the car, and few would be actually needed. An LCD acts as the instrument cluster, showing a central virtual gauge in modern graphical glory courtesy of an Nvidia processor.

That virtual gauge indicates power usage and regeneration, while a digital speed readout occupies its center.

The real innovation starts with the architecture of the Model S, in which most of the car’s chassis encompasses a massive, flat, lithium ion battery pack.

The electric motor takes up very little space compared with an internal combustion engine, and nestles neatly between the rear wheels. The Model S comes fully connected, with a 3G data pipe feeding Google Maps and the Slacker and TuneIn Internet radio apps into the car.

This data pipe also gives Tesla operating data about the drivetrain electronics, which the company can use to detect faults and further refine the software.

Cutting-Edge Technology

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Once inside the VDAD 2 (2 seat enclosed POD) the user is enveloped with VR screen that simulate the interior features, trim, color, road effects and even wind effects.

The user then chooses their virtual landscape and vehicle options.

Through the use of advanced 3D technology and new AR (Augmented Reality) dashboards, the user will be experiencing the closest possible simulation of driving the actual vehicle.

Textile

Napa Leather

Decor

Textile

Sky Gray

Decor

Textile

Charcoal Ember

Decor

The Google Maps integration gives the Model S the same type of satellite view navigation Audi gets in its cars through Google Earth, but with the Tesla system the driver could also switch to the graphical Google Maps, complete with traffic data.

Flexible Display Screen by Plastic Logic: Organic Thin Film Transistor (OTFT)

The displays are manufactured in the company’s purpose built factory in Dresden, Germany, which was the first factory of its kind to be built - dedicated to the high volume manufacture of organic electronics. These flexible displays are cited as being “unbreakable”, because they are made completely of plastic and do not contain glass. They are also lighter and thinner than glass-based displays and low-power. Applications of this flexible display technology include signage, wristwatches and wearable devices as well as automotive and mobile devices.

Brief History of Organic Thin Film Transistor (OTFT)

Plastic Logic has developed a revolutionary plastic transistor technology that enables electronics to be manufactured on flexible or plastic sheets.

Founded by researchers from Cambridge University’s Cavendish Laboratory, Plastic Logic has assembled the world’s leading team of plastic electronics experts, and has generated an extensive IP portfolio.

Cutting-Edge Technology

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VDAD 2:

Two seat prototype with full surround screen option. User chooses all vehicle options and then is surrounded by the virtual vehicle projected on all screens. Simulation takes user on virtual drive around. VR screens show steering wheel, dash and road as well as view from inside of ceiling of car. Goggle option: Other users can enjoy simulation through wifi goggles.

Prototype has ability to simulate bumps in road and wind effects.

Choose Exterior Colors:

Choose Interior Colors:

Change Model

Choose Wheels

Features Pricing

Specs Facts

Gallery

Drive

Change ModelFeatures Pricing

Specs Facts

Gallery

Drive

Features

The Tech Package adds even more features to Model S. Innovative lighting helps drivers see and be seen, while numerous options let drivers take full advantage of our industry leading 17 inch touch-screen and LCD instrument cluster. The tech package includes the following:

GPS navigation system with onboard maps and free map updates for seven years

Automatic keyless entry

High de�nition back-up camera Xenon headlights

Electrochromatic side mirrors

Change ModelFeatures Pricing

Specs Facts

Gallery

Drive

Revolutionary

Introducing a car so advanced it sets the new standard for premium performance. At the heart of the vehicle is the proven Tesla pow-ertrain, delivering both unprec-edented range and a thrilling drive experience.

With a rigid body structure, nearly 50/50 weight distribution and a remarkably low center of gravity, Model S o�ers the responsiveness and agility expected from the world’s best sports cars while pro-viding the ride quality of a sedan.

Our User Interface makes vehicle selection easy andefficient. When ready just hit the “Drive” button to begin your simulations.

Plastic Logic is truly game-changing

• A display with the thickness of a sheet of paper, flexible and conformal, that completely shifts the paradigm for display applications.

• A low temperature process, well below the boiling point of water, means that transistors can be built directly onto everyday plastic substrates.

• Patented distortion tolerant manufacturing processes compensate for and correct misalignments due to the elasticity of plastic in the manufacturing process.

• Patterning processes allowing millions of transistors in each backplane, providing a very high level of detail in the finished display.

New Automobile Communication Technology

A developing technology called Vehicle-to-Vehicle communication, or V2V, is being tested by automotive manufacturers like Ford as a way to help reduce the amount of accidents on the road.

Augmented Reality Dashboards

Augmented Reality dashboards, AR for short, will function in a similar way for drivers, which displays basic information, and will be able to identify objects in front of a vehicle and tell the driver how far they are away from the object. The AR display will overlay information on top of what a driver is seeing in real life.

Cutting-Edge Technology

15

Logo and Presentation Design

To develop brand identity the team created several unique logos. Using the vehicle theme or the virtual reality theme, the team narrowed the choices to the best solution.

For presentation of the prototype, a brochure was developed to showcase and explore the pod/kiosk design features.

Three models of the kiosk/pod were developed. Each has advantages and would provide various cost effective solutions to the client.

VDAD 1:This one seat mobile prototype can be easily transferred to any location. Optional VR VDAD goggles provide other users with the ability to experience the simulation. This would be the most cost effective alternative.

VDAD 1A: This more extensive solution provides a wrap around VR screen. It does not provide a VR ceiling but is more mobile than the VDAD 2 model. Price point on this prototype would be between the VDAD 1 and VDAD 2.

VDAD 2: This prototype is the most comprehensive. It provides 2 seats with a complete wrap around VR screen. In addition, it provides a VR ceiling that can simulate any vehicle simulation and driving experience. Wind and Road effects are optional items.

Cost:The cost estimate for the three prototypes are:• VDAD1 Structure $25,000.00 • VDAD1a Structure $55,000.00 • VDAD2 Structure $65,000.00

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Identity, Marketing and Cost

Logo Development

A project as complex as this required a cohesive and dedicated team of design professionals. Team members include Preeti Chaturvedi, William Anderson and Jim Earley.

Project team contributions:

Preeti Chaturvedi: Concept Statement and Purpose, Research, Brochure Development, Logo Design.

William Anderson: Visualizations, Features, Technology Research, Integrated Systems, Logo Design.

Jim Earley: Team Leader, Exterior Design, Brochure Design, Logo Design.

Team Breakdown

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