Jim cassidy presentation
-
Upload
kmelliott -
Category
Technology
-
view
111 -
download
1
description
Transcript of Jim cassidy presentation
![Page 1: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/1.jpg)
![Page 2: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/2.jpg)
Web Project Management
![Page 3: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/3.jpg)
Agenda
Introduction
Our Digital Landscape
Defining the brief – The 4 Q’s
Project Life Cycle
Pitfalls
1
2
3
4
5
Questions 6
![Page 4: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/4.jpg)
Jim Cassidy Managing Director - Lucidity Digital
- Web Design - Web Applications - Mobile Web - SEM - Social Media strategy - Apps (Mobile & Facebook) - Email Marketing
www.lucidity.ie e: [email protected] p: 01 2934800
![Page 5: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/5.jpg)
![Page 6: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/6.jpg)
![Page 7: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/7.jpg)
![Page 8: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/8.jpg)
![Page 9: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/9.jpg)
![Page 10: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/10.jpg)
![Page 11: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/11.jpg)
![Page 12: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/12.jpg)
![Page 13: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/13.jpg)
Pharmaceutical
OTC / Consumer
Grocery
![Page 14: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/14.jpg)
Our Digital Landscape
![Page 15: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/15.jpg)
Web, Search, Social & Technology
![Page 16: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/16.jpg)
Web, Search, Social & Technology
![Page 17: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/17.jpg)
Web, Search, Social & Technology
![Page 18: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/18.jpg)
Web, Search, Social & Technology
![Page 19: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/19.jpg)
Web, Search, Social & Technology
375 Million Tablets Will Be Sold Globally In 2016 Forrester
![Page 20: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/20.jpg)
The shifting sands...search? October 2011 – September 2012
![Page 21: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/21.jpg)
October 2012
The shifting sands...search?
![Page 22: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/22.jpg)
The shifting sands....Social!! October 2011 – September 2012
![Page 23: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/23.jpg)
July 2012 – September 2012
The shifting sands....Social!!
![Page 24: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/24.jpg)
July 2012 – September 2012
The shifting sands....Social!!
![Page 25: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/25.jpg)
The shifting sands...Mobile!!!
![Page 26: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/26.jpg)
January 2012 – October 2012
The shifting sands...Mobile!!!
![Page 27: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/27.jpg)
Mobile Vs Desktop 2010 - 2012
The shifting sands...Mobile!!!
![Page 28: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/28.jpg)
A bit techie...Browsers Browser Versions 2012
![Page 29: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/29.jpg)
Defining the brief.. People
There are 2 project managers
One on the client side One on the agency side
![Page 30: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/30.jpg)
Defining the brief.. People
![Page 31: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/31.jpg)
Defining the brief.. The 4 Q’s
![Page 32: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/32.jpg)
Defining the brief.. People
Embrace your inner Geek :-)
![Page 33: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/33.jpg)
Defining the brief.. People
Ensure everyone is at the table from the start
![Page 34: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/34.jpg)
Defining the brief.. The 4 Q’s
Planning Planning Planning
![Page 35: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/35.jpg)
Defining the brief.. The 4 Q’s
DISCOVERY DESIGN DEVELOPMENT DEPLOY
![Page 36: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/36.jpg)
Defining the brief.. The 4 Q’s
1.Who are you trying to reach? 2.What are you trying to say? 3.What do you want them to do? 4.How will you know it has worked?
![Page 37: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/37.jpg)
Defining the brief.. The 4 Q’s 1.Who are you trying to reach?
![Page 38: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/38.jpg)
Defining the brief.. The 4 Q’s 2.What are you trying to say?
•IPHA •Brand Guidelines •Existing research •Localising global campaign
![Page 39: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/39.jpg)
Defining the brief.. The 4 Q’s 3.What do you want them to do?
User has a clearly defined call to action on the sites homepage
User is given information that will encourage them to continue
User is presented with uncluttered relevant content.
User has the opportunity to engage
Step 1 Step 2 Step 3 Step 4
![Page 40: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/40.jpg)
Defining the brief.. The 4 Q’s 4.How will you know it has worked?
![Page 41: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/41.jpg)
Project Life Cycle
DISCOVERY
DESIGN
DEVELOPEMENT
DEPLOY
![Page 42: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/42.jpg)
DISCOVERY Review & creation of a brief in a discovery session Development of a functional spec document Common pursuit of vision & goals
Project Life Cycle
![Page 43: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/43.jpg)
DISCOVERY Project Life Cycle
![Page 44: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/44.jpg)
Functional Spec Project Life Cycle
- Project Overview - Site design - Information Architecture - Database Architecture & Storage -Use cases - Relevant documentation - Schedule
![Page 45: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/45.jpg)
Functional Spec Project Life Cycle
Web Application
SQL DB
Users
Customer API
![Page 46: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/46.jpg)
DESIGN - Wire Frames - Design – An iterative process
Project Life Cycle
![Page 47: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/47.jpg)
DESIGN Project Life Cycle
![Page 48: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/48.jpg)
DEVELOPEMENT Create the HTML & CSS Development server Onsite optimisation & Content creation CMS integration Third party integration
Project Life Cycle
![Page 49: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/49.jpg)
DEVELOPEMENT Meta /Title Domain - www Search friendly URL Relevant content 301 redirects 404 page Sitemap XML sitemap Backlinks Site speed Canonical meta tag
Project Life Cycle
![Page 50: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/50.jpg)
DEPLOY - TETO & RERO - Usabilty Testing - Link Testing - Onsite optimisation - Cross browser testing - Analytics
Project Life Cycle
![Page 51: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/51.jpg)
DEPLOY
Test early, Test often
Release early, Release often
Project Life Cycle
![Page 52: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/52.jpg)
DEPLOY Focus Groups?
Don’t make them think?
A/B & multivariate testing
Project Life Cycle
![Page 53: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/53.jpg)
DEPLOY - Browser testing
Project Life Cycle
![Page 54: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/54.jpg)
• Analytics • A/B Multivariate • Conversion optimisation • Surveys • Feedback • Eye Tracking • Focus Groups
DEPLOY - Analytics Project Life Cycle
![Page 55: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/55.jpg)
Project Life Cycle
![Page 56: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/56.jpg)
Project Life Cycle
![Page 57: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/57.jpg)
Project Life Cycle
![Page 58: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/58.jpg)
Pitfalls
Slide 58
Ever changing requirements / Scope creep
Communication breakdown
Approval process is too lengthy
Go Live date is changed
1
2
3
4
5
Vague feedback
Design by committee 6
7 Site goes live – the job is complete
![Page 59: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/59.jpg)
![Page 60: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/60.jpg)
Thank You
![Page 61: Jim cassidy presentation](https://reader033.fdocuments.net/reader033/viewer/2022051613/54c741b34a7959b4048b45de/html5/thumbnails/61.jpg)
Jim Cassidy P: 01 2934800 E: [email protected] W: www.lucidity.ie