Jigsaw Finance - corporate identity proposal

INTRODUCTION

This article is a fantastic opportunity to reflect on how the business evolved in the last 10 years, as your mission got clearly shaped and you became a serious client on the automotive financial market.

After those 10 years you can be sure what direction you are going and you are able to specify the strengths and weaknesses proven by time; you can afford to rein-vent yourself. Now when your company matured, it is time to make it look more sophisticated and up to date with current trends. As the environment on the market is moving very dynamically your brand needs to keep up with the trends.

Jigsaw Finance will benefit from brand unification and the adoption of a strategic, creative approach; in the long term this will align the business strategy and operations with unified branding and marketing. This will provide a clear and efficient method of communicating for everyone and will nurture a confident and clear standard for everyone in Jigsaw Finance.

BRAND ESSENCE

Confident, reliable and committed customer services – not corporate driven packages. The strong core of expertise creates the important backbone of your company.

What I’d like to concentrate on is consistency and with a clear message transferred to your audience, using a modern approach.

Completing your financial pictureJigsaw Finance started with the belief that they need to be more than a broker to succeed. They needed to be more like a finance house, but still be able to develop and maintain the relationships that are essential with the motor finance market.

Automotive Finance, 2001, pg12

We are looking to create an involving brand, reflecting your unique possibilities, innovation and flexible approach. The concentration will be on communicating the DNA of the business and more importantly evoking an emotional connection with the customers.

Firstly we need to rethink the logo and the brand itself. Brand evolution has become common practise and is required in the dynamic environment that your brand appears in today.

More tools to be used with your brand: more infographics and data visualisation (trustworthy), include your history and present your heritage (traditional), insight of the team (friendly), social networking (following trends), online help (practical), unified picture of your company (professional), up to date information (reliable), up to date design (sophisticated).

BRAND PROPOSITION

MOODBOARD

Styles, feelings, moods, colour palletts, graphics, illustrations, applications, viewpoints, materials, patterms, objects...

BRAND EXPERIENCEHow we are being perceived by internal and external audience

INTERNALAUDIENCE

EXTERNAL AUDIENCE

customersdealerslendersbrokersthe DHL guy

For customers

The most important resource, the people – friendly, supportive and proud to deliver fast and convenient service.The brand must reflect confidence, reliability, trustworthiness and consistent professional attitude to an ever evolving future.

For staFF

The experience that you collected over the last 10 years puts you into a specialist position, as one of your main strengths, this evokes feelings of tradition and reliability.The brand must be constant for staff as well as customer to maintain a strong visual presence for showcasing their confidence in all that they do.

CORE QUALITIESsmart working

fast moving

reliable/trustworthy

confident

committed

professional

helpful

safe

innovative

flexible

modern

stability

COLOURS

How do you feel when you look up in the sky at night, the stunning image which opens up in front of you, the eternity, the breath taking size and the stars appearing persistently, independently, no matter what is happening on our small planet.

This metaphor is the image of a financial company in the current unstable environment, sitting stable on the market.

Your current colours are outdated and incongruent with the message you are trying to put accross. The hue of blue you use is very old swatch and is connected with the 90s.

“I often think that the night is more alive and more richly coloured than the day.”Vincent Van Gogh

“No sight is more provocative of awe than is the night sky.” Llewelyn Powys

COLOUR MEANING IN WESTERN CULTURES

Blue: confident, uniform, reliable, safe, traditional, constant, commited, professional, trustworthy, sophisticated

Yellow: wealth, tradition, warm

White: purity

Competitors Colour Chart

Lenders Panel Colour Chart

TYPOGRAPHY

The typeface chosen feels more sophisticated, professional and trustworthy. Because it is professionally designed font, all its letter combinations are precisely maintained and its use could be applied over print and screen based media.

The way the typography lays down the visual hierarchy of the logo, creates a dominant and confident sense, alongside other companies on the market working in the same sector. “J” and “W” are very strong and unique parts where your eyes naturally rest.

APPLICATION OF THE LOGO ON STATIONERY

3 Imex Technology ParkBellringer RoadTrentham Lakes SouthStoke on TrentST4 8LJ

Tel: 0845 680 0111Fax: 0845 680 0411Web: www.jigsawfinance.comE-mail: [email protected]

VAT registration no. 823826816Registered in England and Wales No. 4029232.

| 3 Imex Technology Park | Bellringer Road | Trentham Lakes South | Stoke on Trent | ST4 8LJ

| Tel: 0845 680 0111 | Fax: 0845 680 0411 | www.jigsawfinance.com | [email protected]

| VAT registration no. 823826816| Registered in England and Wales No. 4029232

VAT REGISTRATION NO. 823826816REGISTERED IN ENGLAND AND WALES NO. 4029232

3 IMEX TECHNOLOGY PARK BELLRINGER ROAD TRENTHAM LAKES SOUTH STOKE ON TRENT ST4 8LJ

TEL: 0845 680 0111 FAX: 0845 680 0411 WWW.JIGSAWFINANCE.COM [email protected]


Dear Customer,

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Kind Regards

Mr. Smith

VAT REGISTRATION NO. 823826816REGISTERED IN ENGLAND AND WALES NO. 4029232

3 IMEX TECHNOLOGY PARK BELLRINGER ROAD TRENTHAM LAKES SOUTH STOKE ON TRENT ST4 8LJ



Dear Customer,

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Kind Regards

Mr. Smith


Stationery inspiration and possibilities...

PROPOSAL CONTACT

The proposition of the brand guidelines and additional printed material like staff handbook, brochures, etc.

VeroNIka [email protected] number 1317

BraND GuIDeLINes

Identity Guideline logo, colours, fonts, grids, stationery, templates, printed material, etc.

Screen based Guidelineswebsite, newsletter, email sig-nature, PowerPoint template, screensavers, pc background

Application guidelinesin-house signage, bags, pens, t-shirts,

Jigsaw Finance - corporate identity proposal

Documents

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