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    Running head: MEDIA PORTRAYAL OF ADOPTION AND FOSTER CARE ISSUES

    Media Portrayal of Adoption and Foster Care Issues: A Content Analysis Examining Use

    of Episodic and Thematic Frames

    By

    Elizabeth Hogan

    A thesis submitted to The Johns Hopkins University

    in conformity with the requirements for the degree of Master of Arts

    COMMUNICATIONWashington, DC

    June 2010

    Elizabeth Hogan

    All rights reserved

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    Abstract

    This study used a content analysis of major local newspapers from diverse geographic

    areas to examine the print medias portrayal of adoption and foster care issues to

    determine if news media use episodic or thematic frames more often when reporting on

    adoption issues. The study also sought to determine what types of adoption and foster

    care stories were covered most frequently in episodic or thematic ways and to examine

    what relevant issues the media chose not to address. The study revealed that the majority

    of the stories (60%) were episodic and only a small portion (12%) used both episodic and

    thematic frames. The highest percentage of story themes focused on changes in

    adoption/foster care programs and budgets (27%). The three themes with the highest

    percentage of episodic coverage included profiles of adoption and foster care advocates,

    difficulties of and barriers to domestic adoptions, and crimes and adopted/foster children.

    Thesis Readers:

    Dr. Erika Falk

    Paula Weissman, M. A.

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    MEDIA PORTRAYAL OF ADOPTION AND FOSTER CARE ISSUES

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    Preface

    Acknowledgements

    Since I began the Communication graduate program at Johns Hopkins University

    roughly three years ago, I have feared the arrival of my thesis semester. However, Paula

    Weissman eased my anxieties with her helpful feedback and encouragement throughout

    this process.

    My parents, Kathy and Griff Hogan, deserve special thanks for repeatedly

    emphasizing the importance of education by sitting by my side while solving geometry

    problems and staying up late to edit a term paper. I would also like to thank my aunt,

    Grace Hogan, who has taught me that you are never too old to stop learning, and my

    brother, Tom Hogan, who proves that some of the most effective teachers work outside of

    the classroom. Thank you also to my generous grandmother, Patience Hogan, for helping

    to make my education possible.

    I am forever in debt to my sister, Mame Hogan, who overachieves in all things,

    especially her duty as my role model. She completed her dissertation during the naptimes

    of her two children both under the age of two. This thesis looked like a piece of cake next

    to that accomplishment.

    Finally, this thesis would not have been possible without the unwavering support

    of my best friend, John Stauffer. Not only did he graciously volunteer to drive me to

    Saturday morning classes, but he also never let me lose sight of the big picture.

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    Table of Contents

    Abstract . . . . . . . . . ii

    Preface. . . . . . . . . iii

    List of Tables . . . . . . . . v

    Introduction . . . . . . . . 01

    Purpose of Research

    Literature Review . . . . . . . 03

    Media & Framing Effects . . . . . . 03

    Framing Political and Social Issues . . . . 06

    Adoption and Foster Care Perception and Portrayal . . 08

    Summary . . . . . . . . 10Research Questions . . . . . . 12

    Method . . . . . . . . 13

    Data Selection . . . . . . . 13

    Coder Training . . . . . . . 14Intercoder Reliability . . . . . . 15

    Data Analysis . . . . . . . 15

    Results . . . . . . . . . 17

    Discussion . . . . . . . . 25

    Recommendations . . . . . . . 29

    Study Limitations & Future Research . . . . 32

    Appendix. . . . . . . . . 34

    References . . . . . . . . 38

    Curriculum Vitae . . . . . . . 41

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    List of Tables

    Table 1:Frequency & Percent of Articles by Source

    Table 2: Theme Descriptions and Prevalence

    Table 3: Topical Themes by Type of Portrayal

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    the numbers gap is not due to systemic problems, but rather an insufficient number of

    individuals ready and able to adopt deserving children. These media-driven

    misperceptions of the adoption system inhibit the necessary awareness to stimulate

    policymaking and other systemic changes needed to streamline the adoption process.

    This study examines news media portrayal of adoption and foster care issues, and

    specifically seeks to determine whether newspapers use episodic or thematic frames more

    often when reporting on adoption issues. Episodic frames tend to humanize an issue by

    focusing on a specific example or case study. Conversely, thematic frames present an

    issue within its larger context. Stories that use thematic frames often address societal

    implications, and include research, statistics, and social commentary (Iyengar, 1991).

    This study also seeks to determine what types of adoption and foster care stories were

    covered most frequently in episodic or thematic ways and to examine what relevant

    issues the media choose not to address. This will provide insight into the type of

    information the public receives about adoption and foster care issues. Adoption advocates

    can use the results of this study to learn how to work with the media to generate news that

    would more effectively advocate for change in the adoption system.

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    Literature Review

    This literature review discusses framing effects and provides research to

    demonstrate how a storys frame can influence emotions, thoughts, and decisions. This

    section also examines the different types of frames used in stories about political and

    social issues and explains how these portrayals affect policymaking and public

    perception. Finally, the review of the literature provides evidence to suggest that the

    media, a main source of information about adoption and foster care, often fails to report

    on systemic problems and frames stories relating to these issues in a problematic way.

    Media & Framing Effects

    Scholars who study framing effects examine how exposure to media frames can

    lead to shifts in individuals perceptions and attitudes. While agenda-setting theory

    (McCombs & Shaw, 1972) explores how media influence public perception ofwhat

    issues are most important, framing goes beyond perceptions of importance to explore

    howpeople think about an issue. Entman (1993) argued that to frame is to select some

    aspects of perceived reality and make them more salient in communicating text, in such a

    way as to promote a particular problem definition, causal interpretation, moral evaluation

    and/or treatment recommendation for the item described (p. 52). In order to understand

    how the media frames the news, an individual must observe how the reporter conveys the

    slant, structure, emphasis, selection, word choice, and context of the story (Cappella &

    Jamieson, 1997). Framing research also suggests that individuals perceive the same

    information differently depending on how the reporter conveys it to the audience.

    Journalists often use episodic frames to engage individuals on an emotional level

    (Gross, 2008). Gross sought to explore how the use of episodic and thematic frames in a

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    persuasive message affect emotional response and opinion change by conducting two

    experiments with 163 undergraduate students. Two weeks after completing a pretest

    questionnaire to measure their opinions on mandatory minimum sentencing and other

    policy and demographic variables, participants were randomly assigned to read one of

    three articles that argued against mandatory minimum sentencing for drug offenses or

    participate in the control condition by reading a story on voting rights. The thematically-

    framed article argued the case against minimum sentencing by discussing the guidelines

    that determine if an individuals case is eligible for minimal sentencing, the exploding

    prison population, and the high costs of incarceration. The two episodic articles featured

    the story of an individual, along with comments from an interest group representative and

    Supreme Court Justice, to present the case against minimum sentencing. The results

    showed that in both experiments, episodic frames had a greater emotional impact on the

    reader than the thematic frame. Individuals who read articles that featured an episodic

    frame were significantly more likely to express emotions like pity or anger. While

    episodic frames influenced emotion, they did little to move opinion. Hence, the

    thematically framed column more effectively shifted opinions about minimum

    sentencing.

    Similarly, Price, Tewksburgy, and Powers (1997) investigated how frames used

    by journalists can affect the thoughts and feelings of the audience by conducting two

    experiments with 278 undergraduate students. Participants read a fictitious story about

    possible reductions in state funding of their university. Researchers randomly assigned

    individuals to one of four groups. Three of the groups read a story with a frame and the

    fourth group read a story with no frame. The three frames employed were: human

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    interest, conflict, and personal consequences. The story utilizing a human interest frame

    emphasized a personal angle; the conflict framed story portrayed the facts as a game

    where individuals were pit against each other; and the personal consequence framed story

    addressed how the issue affected the audience. All of the stories included the same

    information, with the exception of the first and last paragraphs, which researchers altered

    according to the frame. The first study asked each participant to list their thoughts

    immediately after reading the story; the second study evaluated participants opinions.

    The results showed that the stories frames did not affect the total number of thoughts,

    but they did have an impact on the substantive focus of the thoughts. Participants in the

    three treatment conditions had fewer thoughts about the funding decrease than

    individuals in the control condition. In addition, the participants cognitive responses

    were directed towards ideas related to the frame they were exposed to.

    Levin, Schnittjer, and Thee (1987) executed an experiment examining how

    message framing affects social and moral decisions. In the first experiment,

    undergraduate students were asked three questions about cheating. The first related to the

    probability of someone else cheating; the second asked about the likelihood of the

    participant turning in a cheater; and the third asked about the possibility of them cheating.

    Researchers developed two versions of the survey; in the 65% cheated frame,

    participants were told that 65% of graduating seniors had admitted to cheating. In the

    35% never cheated frame, individuals were informed that 35% of graduating seniors

    said they never cheated. Researchers randomly assigned students to each group so that

    both groups contained an equal number of individuals. Students had to rate the

    probability of cheating incidence on a scale of one to ten. The results indicated that

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    episodic framing of poverty increased perceptions of individual responsibility, while

    thematic framing increased attributions of societal responsibility.

    Lawrence (2004) also sought to determine how certain types of frames used by

    the media influence the perception of individual or societal accountability by executing a

    content analysis of newspaper articles on obesity. The researcher selected 136 articles

    that addressed the issue and appeared on page one of any section in theNew York Times

    from 1985-2003. This specific outlet was chosen because the author was interested to

    learn how the press frames issues for more educated members of the population. Page

    one articles were selected because of their prominence in the paper. The results showed

    that the episodic or an individual responsibility frame was less likely to promote

    change in public policy than a frame that highlighted environmental factors like excessive

    marketing of junk food in schools. The public was more likely to respond when the

    distribution of risk was widespread or universal rather than contained to one segment of a

    population.

    Similarly, Ott and Aoki (2002) looked at 71 news stories to determine how the

    Washington Post, theNew York Times,Los Angeles Times, Time, and The Advocate

    covered thedeath of Matthew Shepard, a gay college student murdered in 1998. The

    authors found that the majority of stories focused solely on one individual rather than

    describing the event as a hate crime in which Shepard was the latest victim. These

    episodic frames downplayed societal causes and implications and placed blame solely on

    the two individuals who committed the crime.

    Nelson and Clawson (1997) examined how television news outlets framed a Ku

    Klux Klan (KKK) demonstration and rally in a small Ohio city. Researchers randomly

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    assigned over two hundred undergraduate students to watch different news stories about

    KKK activities. The students had to express their tolerance for KKK rallies after viewing

    the stories. The stories utilized either the free speech frame or public order frame.

    The theme of the free speech frame was that KKK members and those individuals who

    protested their appearance were determined to make their message known, while the

    theme of the public order frame was that KKK rallies could promote disorder and

    physical violence between KKK supporters and those who oppose the organization.

    Immediately after participants viewed the stories, researchers asked them if they support

    or oppose allowing members of the KKK to hold public rallies in the city, and if they

    support or oppose allowing members of the KKK to make a speech in the city.

    Participants in the free speech framing condition were more tolerant of KKK speeches

    than individuals assigned to the public order frame.

    These studies suggest that the way in which the media frames a story has the

    potential to shift responsibility from society to the individual (Iyengar, 1991). This

    perception of accountability hinders changes in public policy and fails to convey greater

    societal problems (Lawrence, 2004; Nelson & Clawson, 1997; Ott & Aoki, 2002).

    Adoption and Foster Care Perception and Portrayal

    Adoption and foster care are two social issues depicted by the media; one fact not

    often reported is that there are more people who want to adopt than there are children to

    be adopted. Research shows that the media is a major source of information about

    adoption and foster care. However, studies focusing on media coverage have found that

    the media often reports on adoption or foster care stories in problematic ways.

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    Katz (2005) conducted a study that involved four research methods including an

    analysis of data from the federal Adoption and Foster Care Analysis and Reporting

    System; a national survey of state adoption directors; case studies of adoption practices;

    and an analysis of adoption applicant case record abstraction. He found that over

    240,000 Americans call social service agencies for information about adopting a child

    from foster care each year. However, only one in 28 people who call for information

    about adopting a child actually do so. Katz identified several reasons for this

    discrepancy. Many parents who seek information about adopting a child are dismayed by

    how the current system treats them; individuals felt that the focus of the initial call was to

    screen out inappropriate applicants rather than welcome prospective adoptive parents.

    Callers also reported having difficulty reaching the appropriate person and being

    transferred from one person to another. However, individuals who made a positive initial

    connection with the agency worker were more tolerant of frustrations encountered later

    on in the process. When asked about general barriers to the adoption of children from

    foster care, the primary concerns mentioned by individuals were childrens problems

    (21%), length of the process (18%), and role of the birth families (15%).

    In 2007, the Dave Thomas Foundation for Adoption commissioned a national

    market research company to execute the National Foster Care Adoption Attitudes Survey

    of 1,600 adults between April 12 and May 1, 2007. Individuals were selected from a

    database of people who agreed to participate in research studies. The survey found that

    three in ten Americans have or are considering adoption. The results also showed that

    individuals do not have a clear understanding of the 114,000 eligible children in the U.S.

    foster care system who are waiting to be adopted, and that 67% of participants do not

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    understand the U.S. foster care adoption process. Two-thirds of individuals surveyed

    thought that society should be doing more to encourage and support adoption. Finally,

    the survey results showed that 43% of people get their information about adoption from

    television, newspapers, magazines, or the radio. Twenty-eight percent of individuals

    thought that media coverage of adoption is somewhat favorable.

    Kline, Karel, and Chatterjee (2006) found that the majority of media coverage of

    adoption is not favorable. The researchers conducted a content analysis of 292 news

    stories relating to adoption that appeared on major broadcast networks between 2001 and

    2004 to determine if the media depicts adoption participants and their families in

    problematic or stigmatizing ways. To be coded problematic, stories must explicitly

    create a sense of separation and devalue others (p. 489). The coding instrument

    included two sections: the first focused on adoption-relevant content or actions, and the

    second included categories for discussion of changing family ideology by coding for birth

    family reunions. The results showed that problematic depictions occurred in 56% of the

    stories coded. These stories portrayed adoptees as having identity problems or emotional,

    social, or health issues. Forty-one percent of stories portrayed adoptees in socially

    desirable ways. Adoptive parents were also frequently depicted in news stories, as were

    their reasons for adopting. Unlike adoptees, the majority of stories portrayed adoptive

    parents in a positive way. Overall, 91% of stories utilized a human interest news frame to

    portray adoptive family interactions.

    Summary

    These studies show that there are more people interested in adopting a child than

    there are children to be adopted (Katz, 2005). The information also indicates that many

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    people receive information about adoption and foster care issues from the media, and that

    media portrayal is often problematic. Problematic or unfavorable stories portray adoptees

    as having identity problems or emotional, social, or health issues. Finally, the majority of

    stories examined utilized a human interest news frame (Dave Thomas Foundation for

    Adoption, 2007; Kline, Karel, & Chatterjee, 2006).

    The literature reviewed demonstrates that compared to thematically-framed

    articles, stories utilizing an episodic frame have greater impact on a persons emotions,

    but little effect on an individuals opinion (Gross, 2008). In addition, when used in stories

    discussing social and moral issues, episodic frames increase perceptions of individual

    responsibility, while thematic frames increase attributions of societal responsibility

    (Iyengar, 1991). An episodic or individual responsibility frame is less likely to promote

    change in public policy than a frame that highlights societal responsibility.

    Forty-three percent of people get their information about adoption from

    television, newspapers, magazines, or the radio. The majority of individuals do not have a

    clear understanding of the eligible children in the U.S. foster care system, or of foster

    care and adoption processes (Dave Thomas Foundation for Adoption, 2007). By

    examining the news media portrayal of adoption and foster care issues, and specifically

    determining if newspapers use episodic or thematic frames more often when reporting on

    adoption issues, this study will be able to determine if the way in which news media

    report on adoption and foster care issues contributes to misperceptions of the adoption

    system and inhibits policymaking and other systemic changes needed to streamline the

    adoption process. Finally, this study will also examine story themes and topics to

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    determine if news media have reported on problems in the adoption and foster care

    system that have been identified by advocates.

    Research Questions

    RQ1: Do newspapers more often use episodic or thematic frames when

    reporting on adoption and foster care stories?

    RQ2: What are the main topics addressed in adoption and foster care

    stories?

    RQ2a: What topics were covered most often in an episodic

    manner?

    RQ2b: What topics were covered most often in a thematic

    manner?

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    Method

    I conducted a content analysis of major national and regional newspaper coverage

    of adoption and foster care issues that appeared during the time period of April 9, 2009 -

    April 9, 2010. A year provided sufficient time for a substantial amount of issue coverage

    to appear.

    Weber (1990) provided a list of purposes for which to conduct a content analysis.

    By using this method, I was able to reveal the focus of individual, group, institutional, or

    societal attention; and describe trends in communication content (p. 9). This method

    allowed me to make reliable, reproducible conclusions about the way major national and

    regional newspapers cover adoption and foster care issues.

    According to Poindexter and McCombs (2000) a content analysis looks solely at

    the content and not the authors intentions. A content analysis was an appropriate

    research tool for this study because I was not attempting to gauge the knowledge or

    motivation of individuals who report on adoption and foster care issues. Conversely, the

    goal of my research was to discover how news media use frames to report on these

    subjects.

    Data Selection

    To select sources for this study, I selected the top circulating newspapers from

    2008-2009 from the Audit Bureau of Circulations. I selected major newspapers from

    various regions to ensure geographically comprehensive coverage. The eight sources I

    chose arethe Plain Dealer, TheAtlanta Journal-Constitution, The Houston Chronicle,

    The Washington Post, Los Angeles Times, The New York Times, The Philadelphia

    Inquirer, and the Chicago Sun Times.

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    I used the Lexis-Nexis database and the search string adoption or foster care

    AND child to search for articles in these publications that contained the words

    adoption, or foster care and child in the story. I selected these terms after

    reviewing many articles about adoption and foster care and determining that these words

    were almost always apparent in each of the stories; therefore, I felt confident that this

    search string would retrieve most of the articles written on this topic. These search strings

    yielded 893 articles. For the purposes of this study, in order to be classified as an article,

    a story must have been written by an individual representing the media outlet, or an

    adoption advocacy group or organization. The piece also needed to focus on real-life

    adoption and foster care issues, and discuss adoption and foster care as they relate to

    human beings in the United States. The following are examples of items that were

    excluded from the sample: movie reviews, articles discussing the adoption or foster care

    of pets or human beings from other countries, volunteer advertisements, and Letters to

    the Editor. After omitting those articles from my research, I ended up with 220 articles.

    Next, I randomly shuffled the remaining 220 articles and removed every tenth article. My

    final sample was comprised of 200 articles.

    Codebook. The codebook contained three variables that were examined,

    including the geographic scope of the article, whether an episodic or thematic frame was

    used in the article, and the articles topical focus or theme (See Appendix for codebook).

    Coder training & intercoder reliability. I trained one additional coder for this

    study. The second coder was trained on articles that met the search criteria for this study,

    but were gathered from coverage during the year prior to the studys timeframe. I trained

    the coder on how to identify episodic and thematic elements of a story. I also defined

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    each one of the eight topical themes and provided examples of stories depicting these

    themes.

    After the coder was trained and had participated in several practice sessions, I

    conducted a reliability test prior to beginning the coding process. I randomly selected 20

    articles or ten percent of the total sample size from the actual dataset, and both coders

    independently coded these articles. Since both coders applied the codebook for each

    variable, I assessed each one for percent agreement. I used the following formula for this

    calculation (Holsti, 1969, as cited in Poindexter & McCombs, 2000, p. 203):

    Coefficient of Reliability = 2M/(N1 + N2)

    M = Number of coding decision agreed on

    N1 = Total number of coding decisions by the first coder

    N2 = Total number of coding decisions by the second coder

    After the first intercoder reliability test, we discussed disagreements that had

    arisen as a result of confusing language in the codebook, and I revised the codebook

    accordingly. I also provided the second coder with additional training. We then tested a

    second sample of 20 randomly selected articles. The coefficient of reliability was as

    follows for the three variables coded: 84% for episodic frames, 91% for thematic frames,

    and 90% for topical themes. All of these were above the 80% minimum needed to

    proceed. After the reliability test was complete, the author coded all of the remaining

    data.

    Data Analysis

    To answer research question one, which asks if newspapers more often use

    episodic or thematic frames when reporting on adoption and foster care stories, I reported

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    the percent of articles that utilized episodic frames and the percent of articles that

    contained thematic frames. To be coded as episodic, an article must profile an individual,

    a group of individuals, or discuss a case study. An article was coded as thematic if the

    author provided statistics in addition to survey results or expert interviews. This coding

    system was selected because Iyengar (1991) said that thematic frames apply a wide-

    angle lens to the coverage of the issue (p. 13). Providing statistics in addition to other

    qualitative data was sufficient evidence of portrayal of a larger issue. I also included the

    percent of articles that used both episodic and thematic frames, and the percent of articles

    that did not use either type of frame.

    To answer research question two, which asks what are the main topics addressed

    in adoption and foster care stories, I reported the number and percentage of stories that

    were categorized under each of the eight themes.

    To answer research question two a, which asks what topics were covered most

    often in an episodic manner, I reported on the percent of each of the eight themes present

    in each of the articles coded as utilizing an episodic frame.

    To answer research question two b, which asked what topics were covered

    most often in a thematic manner, I reported on the percent of each of the eight themes

    present in each of the articles coded as utilizing a thematic frame.

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    Results

    This study analyzed newspaper coverage of adoption and foster care issues that

    appeared during the time period of April 9, 2009 - April 9, 2010. All eight of the outlets

    were represented, with most of the articles coded from The Washington Postand theLos

    Angeles Times, at 23.5% and 17% respectively. The least of amount of articles, 5.5%,

    were from thePlain Dealer(See Table 1 for a full breakdown of the amount of articles

    from each newspaper present in the study). Eighty-two percent of the articles discussed

    adoption locally in the context of community, county or state, and 6% of the articles

    discussed adoption locally and nationally.

    Table 1

    Frequency & Percent of Articles by Source

    NewspaperFrequency & Percentof Articles By Source

    The Washington Post (47) 23.5%

    Los Angeles Times (34) 17%

    The New York Times (30) 15%

    The Philadelphia Inquirer (26)13%

    The Houston Chronicle (22) 11%

    TheAtlanta Journal-Constitution(18) 9%

    Chicago Sun Times (12) 6%

    Plain Dealer (11) 5.5%

    Total (N) (200) 100%

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    The results of the content analysis of these articles are presented below by

    research question:

    RQ1: Do newspapers more often use episodic or thematic frames when reporting on

    adoption and foster care stories?

    The first research question asked if newspapers more often use episodic or

    thematic frames when reporting on adoption and foster care stories. Stories coded as

    episodic had to profile an individual or group of individuals or discuss a case study. To

    be coded thematic, a story had to include two of the following: statistics, survey/data

    results, and interviews with individuals who work for adoption organizations or social

    service agencies. The majority of the stories, 60% (n=118), were coded episodic,

    compared with 7% (n=14) that were coded thematic. Twelve percent (n=25) of stories

    utilized both episodic and thematic frames. Twenty-one percent (n=43) of stories did not

    use either of the frames.

    Frames Used in Stories

    An example of a story that contained both an episodic and thematic frame was an

    April 2010 feature story in TheNew York Times that discussed the disadvantages many

    children experience when they age out of the foster care system at 18 years old. The

    Times covered the issue with a thematic frame by providing statistics about the number of

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    removed from their home because of the coupless sexuality. These two individuals hired

    an attorney and eventually regained custody of and finalized the adoption of the baby, but

    their experience left them financially and emotionally drained.

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    Table 2

    Theme Descriptions and Prevalence

    Theme/Story Topic Description Frequency

    & Percentof Stories

    Changes in Adoption/FosterCare Programs/Budgets

    Stories discuss increases, cuts, or changesin adoption or foster care system programs

    and/or budgets.

    (54) 27%

    Crimes and Adopted/FosterChildren

    Stories provide details about crimescommitted against or by an adoptive or

    foster child. If crime was committed

    against a foster child, the crime musthappen while they were in foster care.

    (52) 26%

    Insufficient System Stories depict an adoption or foster caresystem that is not working. These articles

    could discuss how the system is notworking for the children, for the birth

    parents, or for the adoptive parents.

    (36) 18%

    Adoption/Foster CareAdvocate Profile

    Stories highlight the contributions of anadoption/foster care advocate or adoptive

    parent.

    (23) 11%

    Unique Adoption Stories Stories describe unique circumstances in

    adoption placements.

    (17) 8%

    Commemorative Events Stories may discuss events surroundingNational Adoption Day, Adoption

    Awareness Month activities or

    anniversaries of adoption legislation.

    (11) 5%

    Community Service Activities Stories may describe holiday events or

    programs designed to benefit individuals

    in the adoption or foster care system.

    (10) 5 %

    Difficulty of/ Barriers to

    Domestic Adoptions

    Stories discuss barriers to domestic

    adoptions. Examples include financial,geographical, and systemic obstacles.

    Another example would be a gay parent

    family who encountered problems when

    adopting in the United States.

    (8) 4%

    Note: Percentages total to more than 100% because an article could include more than

    one theme.

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    RQ2a & RQ2b: What topics were covered most often in an episodic manner? What topics

    were covered most often in a thematic manner?

    Research question two a, asked what topics were covered most often in an

    episodic manner. As demonstrated in Table 3, the majority of coverage for each one of

    the eight themes was episodic. However, the three topics with the highest percentage of

    episodic coverage were Adoption/Foster Care Advocate Profile, which profiled the

    contributions of adoption and foster care advocates and parents; Barriers to Adoption,

    which focused on financial, geographical, and other systemic barriers potential adoptive

    parents face when trying to adopt domestically; and Crimes and Adopted/Foster Child,

    which focused on crimes committed against or by an adopted foster child. Crimes and

    Adopted/Foster Care Children was the second largest driver of adoption/foster care

    news coverage overall, and 65% of those articles were coded episodic. As noted before, a

    main driver of these stories was about a Maryland foster mother who had abused her

    three foster children. A portion of the coverage focused on this individuals criminal trial

    and testimony from the victims.

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    Table 3

    Topical Themes by Type of Portrayal

    Research question two b, asked what topics were covered most often in a

    thematic manner. Table 3 shows that, among the eight themes, Changes in

    Adoption/Foster Care Programs/Budgets, which focused on increases, cuts, or changes

    in adoption or foster care system programs and/or budgets, and Insufficient System,

    which focused on how the system is not working for the children, for the birth parents, or

    for the adoptive parents, had the highest percent of thematic coverage at 15% and 11%

    respectively. Five of the eight themes never appeared in the coded sample with a solely

    thematic portrayal (Adoption Advocate/Parent Profile, Unique Adoption Stories,

    Barriers to Adoption, Commemorative Events, and Community Service

    Activities), but four of those five themes did appear with a combined episodic and

    Theme/Topic Episodic

    Portrayal

    Thematic

    Portrayal

    Both

    Frames

    Neither

    Frame

    Total

    Crimes andAdopted/Foster

    Child

    (34) 65% (2) 4% (5) 10% (11) 21% (n=52)100%

    Changes inPrograms/Budgets

    (23) 42% (8) 15% (7) 13% (16) 30% (n=54)100%

    Adoption

    Advocate/ParentProfile

    (18) 78% (0) 0% (0) 0% (5) 22% (n=23)

    100%

    Unique Adoption

    Stories

    (10) 59% (0) 0% (3) 18% (4) 23% (n=17)

    100%

    Barriers toAdoption (6) 75% ()) 0% (1) 12% (1) 12% (n=8)100%

    Insufficient

    System

    (17) 47% (4) 11% (6) 17% (9) 25% (n=36)

    100%Commemorative

    Events

    (5) 45% (0) 0% (3) 27% (3) 27% (n=11)

    100%

    CommunityService Activities

    (5) 50% (0) 0% (4) 40% (1) 10% (n=10)100%

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    thematic portrayal (Unique Adoption Stories, Barriers to Adoption, Commemorative

    Events, and Community Service Activities).

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    Discussion

    In 2002, Americans adopted more than 20,000 children from foreign countries.

    That number is three times as many as were adopted in 1992. This growing number of

    foreign adoptions may be partly explained by inherent flaws in the domestic adoption and

    foster care process, including poor customer care and the length of the process (Katz,

    2005). This research demonstrated that the media does not adequately report on these

    systemic problems. Of the 200 articles examined, only eight mentioned the difficulty of

    and barriers to domestic adoptions. The majority of story themes centered on Crimes

    and Adoption/Foster Care Children or Changes in Adoption/Foster Care

    Programs/Budgets.

    The first research question sought to determine if news media more often use

    episodic or thematic frames when reporting on stories relating to adoption and foster care.

    The results demonstrated that the majority of newspaper coverage, 60%, was episodic,

    compared with 7% of the results coded as solely containing thematic frames. The second

    research question, which asked what topics were covered most often in an episodic

    manner, concluded that Adoption/Foster Care Advocate Profile and Difficulty of/

    Barriers to Domestic Adoptions topped the list. While these two themes accounted for a

    small percentage of total percentage of topics portrayed, the second largest theme-driver

    Crimes and Adopted/Foster Care Children used an episodic frame 65% of the time. The

    results of research question two b, which showed that the highest percentage of stories

    coded as thematic was only 15%, highlighted just how little reporters solely utilize

    thematic frames when reporting on adoption and foster care issues.

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    The goal of this research was to determine how the news media reports on

    adoption and foster care issues. However, after reviewing the results, perhaps the

    research should have focused on what types of adoption and foster care issues are of

    interest to the news media. More than a quarter of the stories coded depicted crimes

    committed against adopted or foster children or crimes committed by adopted or foster

    children. Stories that discussed crimes committed against foster children by their foster

    parents often cited faults in the foster parent recruitment process or necessary systematic

    changes needed to be made by adoption and foster care workers. Several stories noted

    that for some of the foster parents who abused or neglected their foster children, this was

    not their first time doing so. One question remains unasked by reporters: Why, with so

    many individuals who want to foster or adopt children, are some children continuing to

    be placed in dangerous environments or with abusive individuals?

    Additionally, many of the stories that depicted crimes committed by foster care

    children also described how these individuals had aged out of the system. By the time

    they had turned 18 years old, they were no longer in the custody of the state and were

    therefore released on their own without the safety net of a family. Rather than

    investigating why these kids hadnt been adopted when the statistics show that there are

    people wanting to adopt individuals in this age demographic, the reporters chose to focus

    on the details of the crime. While not every crime story warrants an explanation of the

    perpetrators background, a reporter who acknowledges an individuals background and

    felt compelled to note that they were at one time in the foster care system also has the

    responsibility to explain to the audience why this tidbit of information is relevant to the

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    In his 2005 study, Katz found that over 240,000 Americans call social service

    agencies for information about adopting a child from foster care each year. However,

    only one in 28 people who call for information about adopting a child actually do so.

    Katz analyzed this data and found that many people who seek information about adopting

    a child are dismayed by how the system treats them. Despite these documented internal

    flaws in the system that discourage would-be foster parents, each year child welfare

    agencies spend tens of millions of dollars to recruit families to adopt children from foster

    care.

    In an attempt to encourage the news media to cover these pressing problems, an

    article was published in September 2005 in theNeiman Watchdog: Questions the Press

    Should Ask, a report published on behalf of the Neiman Foundation for Journalism at

    Harvard University. The article, entitled Overcoming the Barriers to the Adoption of

    Foster Children, provided questions that reporters should be asking at the state and

    federal levels. These inquiries relate to the training of individuals who answer the initial

    telephone call from people interested in becoming foster parents; attrition rates for people

    interested in adopting a child from foster care; methods the state uses to measure

    customer satisfaction among prospective adoptive parents; steps the federal government

    is taking to force states to measure parent satisfaction with the adoption process; and

    incentives that federal and state governments can create for individual workers to

    facilitate adoptions for children on their caseload. Although some adoption advocates

    have created resources like this to assist the media in addressing barriers in the adoption

    and foster care system, the results of the content analysis show that the news media has

    yet to utilize these tools.

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    The results of this study are consistent with research that shows that the media use

    episodic frames when reporting on social issues such as adoption and foster care

    (Iyengar, 1991). The results also echo a research finding that episodic frames downplay

    societal causes and implications and hold individuals accountable (Ott & Aoki, 2002).

    Since over a quarter of the articles coded addressed Crimes Committed by or Against

    Adoption/Foster Children, one could conclude that a large portion of newspaper

    coverage of adoption and foster care is not favorable and depicts adoption participants

    and their families in problematic or stigmatizing ways (Kline, Karel & Chatterjee, 2006).

    Recommendations

    Members of the news media have the opportunity to investigate barriers that

    prevent children from being adopted and to raise awareness of these issues among

    individuals who have the power to make necessary systemic changes. These types of

    stories should include both episodic and thematic frames that highlight the numbers

    disparity but also attach a personal face to the issue. However, in order to accurately

    report on these systemic problems, adoption and foster care advocates must inform

    members of the media of these issues and also provide examples of how they are

    affecting individuals trying to adopt children.

    The following steps must be taken by adoption and foster care advocates and

    organizations to ensure that members of the news media accurately report on adoption

    and foster care issues:

    Develop a media toolkit for individuals who report on foster care and adoption

    issues. Adoption and foster care organizations such as the Evan B. Donaldson Adoption

    Institute and the Dave Thomas Foundation for Adoption have resources available for

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    research projects designed to raise awareness about adoption and foster care issues. These

    organizations should work with a media relations consultant to develop a toolkit for

    members of the news media who report on issues relating to adoption and foster care.

    Print and broadcast journalists who focus on these issues could be identified by executing

    a Lexis-Nexis search on national coverage relating to adoption and foster care, and by

    researching local media outlets that have weekly or monthly adoption feature pieces such

    as Wednesdays Child. Items in this toolkit should include: DVD and CD-ROM with

    sample broadcast and print stories highlighting barriers in the domestic adoption process

    that use both episodic and thematic frames; a one-pager that compares adoption and

    foster care myths versus the realities and cites statistics; and a sheet providing contact

    information for adoption advocates, experts and individuals who are willing to share their

    experiences about encountering barriers to domestic adoptions.

    Organize desk-side briefings with members of the media. Adoption and foster care

    advocates should organize desk-side briefings with broadcast and print journalists

    mentioned above to inform these individuals of the availability of the media toolkit.

    These meetings would provide an opportunity to answer any questions that these

    journalists have about the information provided. Since research shows that journalists

    often use episodic frames when reporting on adoption issues, individuals who have

    encountered these obstacles and who are willing to share their personal stories and

    experiences can attend these meetings with adoption advocates to help facilitate accurate

    coverage.

    Publicize barriers to domestic adoptions and availability of toolkit at journalism

    conferences and colleges. Adoption advocates can increase awareness of barriers to

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    domestic adoptions and availability of the media toolkit by scheduling speaking

    engagements or requesting exhibition spaces at professional journalism conferences,

    including Society of Professional Journalists and National Journalism Conference and the

    Allied Media Conference. In addition, adoption advocates and representatives from

    adoption organizations should also contact journalism professors and ask to lead a guest

    lecture on media portrayal of adoption and foster care issues. Top journalism schools in

    the United States include the University of Missouri-Columbia, Columbia University in

    New York, and Northwestern University in Chicago.

    Capitalize on Media Opportunities for National Adoption Awareness Month.

    Adoption advocates must take advantage of opportune events such as National Adoption

    Awareness Month in November. Communications professionals who represent adoption

    agencies and advocacy organizations should recognize this as a time of celebrating new

    families, but also as a time to recognize individuals who are trying to adopt a child.

    Working with members of the media, communications professionals could propose

    stories that profile families waiting to adopt children instead of solely focusing on

    children waiting to be adopted. These types of stories will shift responsibility from the

    individual to the system and initiate important dialogue about why children and parents

    must both await a family.

    Respond to inaccurate portrayals of adoptions and foster care issues. Finally,

    adoption advocates must respond to stories that do not accurately portray adoption and

    foster care issues. For example, if a reporter covers a crime committed by or against a

    foster child, adoption advocates should respond by supplying the storys missing

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    information through op-eds, letters to the editor, e-mails to the reporter, and statements

    on their organizations website.

    Study Limitations & Future Research

    This study is not without flaws. There was no definition of or formula for what

    constituted a story focusing on adoption. The method section noted that to be classified as

    an article, a story must be written by an individual representing the media outlet, or an

    adoption advocacy group or organization. The piece must have also focused on real-life

    adoption and foster care issues or discussed adoption and foster care as they related to

    human beings in the United States. Items that were excluded from the sample included,

    movie reviews, articles discussing the adoption of foster care of pets or human beings

    from other countries, volunteer advertisements, and Letters to the Editor. However, even

    after omitting these pieces, several stories still remained that only briefly discussed

    adoption or foster care. The subject matter would have been more relevant had the search

    time period been expanded and had it specified that articles had to include the words

    adoption or foster care in the headline or lead paragraph.

    While the coefficient of reliability for each variable was above 80%, several of

    the thematic categories could still be considered subjective. The codebook provided

    examples of how each theme may be depicted in stories, but it could be argued that the

    themes are broader or more defined than what was represented.

    Future research is needed to determine how the medias coverage of adoption and

    foster care affects public perception of these issues. The eight media outlets that were the

    sources of the 200 articles coded were larger, geographically diverse newspapers.

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    However, future researchers should consider examining small media outlets since

    domestic adoptions are often completed at the local level.

    Researchers should also investigate how adoption features both on television and

    in newspapers affect rates of adoption. Every Wednesday the NBC affiliate in

    Washington, DC, features a child who needs to be adopted. It would be helpful to not

    only examine the content of these segments, but to also interview adoption agencies and

    organizations regarding the effectiveness of stories like these. Finally, media who cover

    adoption and foster care as well as issue advocates would benefit from learning about the

    results of an experiment measuring individuals attitudes and knowledge of adoption and

    foster care prior to and after being exposed to episodic and thematic-framed articles that

    discuss these issues.

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    Appendix

    Codebook for Newspaper Articles on Adoption and Foster Care

    A.

    Article Number:

    B.Newspaper:1= Cleveland Plain Dealer

    2= Atlanta Journal and Constitution

    3= Houston Chronicle

    4= Washington Post5= Los Angeles Times

    6= New York Times

    7= Philadelphia Inquirer8= Chicago Sun Times

    Answer: _______

    C. Year:1= 2009

    2= 2010

    Answer: _______

    D.NATLOCALLocal scope

    Article discusses adoption in the context of community, county, or state

    Circle one: 0 (no) 1 (yes)

    National scope

    Article discusses adoption in the context of country

    Circle one: 0 (no) 1 (yes)

    E. EPINFO

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    Does the article profile an individual or group of individuals or discuss a case

    study? An example of this would be a story discussing adoption that profiles achild who has been in the adoption or foster care system.

    Circle one: 0 (no) 1 (yes)

    F. THEMINFO

    Does the article include any statistics relating to adoption and foster care?

    Example of statistics would be the number of children currently in the foster caresystem, the number of children adopted during a specific time period, the number

    of adults seeking to adopt children, etc.

    Circle one: 0 (no) 1 (yes)

    If yes, how many statistics are mentioned?

    Circle one:

    1 (one statistic)

    2 (two statistics)3 (three statistics)

    4 (four or more statistics)

    Does the article include any survey data/results relating to adoption and foster

    care? Example of survey data/results includes studies with adoption workers,adoptive children, or adoptive parents?

    Circle one: 0 (no) 1 (yes)

    Does the article include interviews with individuals who work for adoption

    organizations or social service agencies?

    Circle one: 0 (no) 1 (yes)

    G. STORYTHEME:

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    Please read each of the descriptions below and circle 0 if the article does not

    include this theme or 1 if the article does include this theme.

    Crimes and Adopted/Foster Care Children:

    These stories may provide details about crimes committed against or by an adoptiveor foster child. If the crime was committed against a foster child, the crime must

    happen while they were in foster care. Stories that are not included in this theme areones that discuss a crime committed against a child and then mention that the child

    was put in foster care or child protective services. If a crime was committed by a

    foster child, it does not have to have been committed while they were in a foster care

    environment. The article just must note that at one point they were in the foster caresystem.

    Circle one: 0 (no) 1 (yes)

    Changes in Adoption/Foster Care Programs/Budgets:

    These stories discuss increases or cuts in adoption or foster care system programs

    and/or budgets.

    Circle one: 0 (no) 1 (yes)

    Adoption/Foster Care Advocate Profile

    These stories highlight the contributions of an adoption/foster care advocate oradoptive parent.

    Circle one: 0 (no) 1 (yes)

    Unique Adoption Stories:These stories describe unique circumstances in adoption placements. Examples

    include profiling older children, children whose ethnicity differed from their adoptive

    parents or siblings adopted together.

    Circle one: 0 (no) 1 (yes)

    Difficulty of/ Barriers to Domestic Adoptions:

    These stories discuss barriers to domestic adoptions. Examples include financial,

    geographical, and systemic obstacles. Another example would be a gay parent familywho encountered problems when adopting in the United States.

    Circle one: 0 (no) 1 (yes)

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    Insufficient System:These stories depict an adoption or foster care system that is not working. These

    articles could discuss how the system is not working for the children, for the birth

    parents, or for the adoptive parents.

    Circle one: 0 (no) 1 (yes)

    Commemorative Events

    These stories may discuss events surrounding National Adoption Day, Adoption

    Awareness Month activities or anniversaries of adoption legislation.

    Circle one: 0 (no) 1 (yes)

    Community Service Activities

    These stories may describe holiday events or programs designed to benefitindividuals in the adoption or foster care system.

    Circle one: 0 (no) 1 (yes)

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    Curriculum Vitae

    Elizabeth Hogan received a B.A. in Communication from Saint Louis University.

    Elizabeth currently serves as the Communications Manager at the Trust for Americas

    Health, a non-profit, non-partisan organization dedicated to saving lives by protecting the

    health of every community and working to make disease prevention a national priority.

    Elizabeth developed a strong interest in health communication while enrolled in the

    Communication graduate program at Johns Hopkins University. Elizabeths related

    academic interests include health psychology, stigmatization of mental health issues, and

    disease prevention.