Jgr Hosting Con July07

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“Hosted Services: What’s Next” HostingCon July 25 th , 2007 Jeff Richards Vice President, Digital Content Services

Transcript of Jgr Hosting Con July07

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“Hosted Services: What’s Next”HostingConJuly 25th, 2007

Jeff RichardsVice President, Digital Content Services

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Key Points for Discussion

1. Significant Shifts in the Content Delivery Landscape+ The Rush to Quality+ Any Time, Any Where+ Restoring the Value of the Digital Asset

2. P2P: The Next Wave (Really)

3. Key Challenges

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VeriSign: A Leader in Digital Content

+ Mobile services: music, commerce, messaging and personalization

+ 1 billion accessible mobile subscribers globally

+ 75+ direct carrier connections for SMS, PSMS, content delivery

+ 400,000+ mobile content catalog items

+ 7+ years of commercial experience

Mobile Broadband

+ Video content delivery platform for consumer and enterprise applications

+ Largest secure, DRM-enabled peer to peer platform in the world

+ 30+ million PC peer client downloads across U.S. and UK

+ 20,000+ pieces long-form video content

+ 7 years of commercial experience

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1. The Rush to Quality

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The Internet: “Not Just for UGC Anymore”

> > HIGHLIGHTS

+ BBC iPLayer set to launch end July ’07; available to 26 million UK license holders

+ AOl Hi-Q and In2TV: 100’s of shows and programs from Warner Bros, Nickelodeon, Comedy Central, A&E, MTV; mix of business models

+ Channel 4: VOD to PC, TV and mobile, free subscription and “catch up” of time shifted content

+ Sky Anytime: Cross-medium service free to premium satellite subscribers; more than one million subscribers

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2. Any Time, Any Where

PCTV

Mobile

Mobile StorefrontContestant Voice Tones Performance Ringtones

Contestant Graphics

iTV CampaignsVoting, PollingSweepstakes

Broadcast Integration

Internet VODHD Broadcast Replays

Contestant ProfilesHD Performance Archive

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3. Restoring the Value of the Digital Asset

# Title Number of Downloads / Week

1 Pirates of the Caribbean 923,192

2 The Benchwarmers 909,294

3 Talladega Nights 905,610

4 Barnyard 894,952

5 Superman Returns 883,785

6 V for Vendetta 878,325

7 The Devil Wears Prada 864,970

8 Inside Man 861,549

9 Final Destination 861,384

10 The Break-Up 828,803

# Title # Downloads/Wk. @ $4 (Rental) @ $16 (Purchase)

1 Pirates of the Caribbean 923,192 $ 3,692,768 $ 14,771,072

2 The Benchwarmers 909,294 $ 3,637,176 $ 14,548,704

3 Talladega Nights 905,610 $ 3,622,440 $ 14,489,760

4 Barnyard 894,952 $ 3,579,808 $ 14,319,232

5 Superman Returns 883,785 $ 3,535,140 $ 14,140,560

6 V for Vendetta 878,325 $ 3,513,300 $ 14,053,200

7 The Devil Wears Prada 864,970 $ 3,459,880 $ 13,839,520

8 Inside Man 861,549 $ 3,446,196 $ 13,784,784

9 Final Destination 861,384 $ 3,445,536 $ 13,782,144

10 The Break-Up 828,803 $ 3,315,212 $ 13,260,848

Total 8,811,864 $ 35,247,456 $ 140,898,824Source: BigChampagne, one week in August 2006, US only

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Content Delivery Networks – An Evolution

1st Generation CDN 2nd Generation CDN 3rd Generation CDN

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Why Peer-Assisted Delivery?

Economics

Quality

User Experience

It Works…Tens of Millions of Times Per Day

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Challenges

+ Public perception

+ Raising the profile of

legitimate P2P

+ Protecting the PC

+ “Traffic Shaping”

+ Business models and

economics

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Thank You

Jeff RichardsVice President, Digital Content [email protected]