@JFloyd's Simple Rules to Better Content
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Transcript of @JFloyd's Simple Rules to Better Content
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CONTENT
J E R E M Y F L O Y D | J E R E M Y F L O Y D . C O M | @ J F L O Y D
T H E W I L D A N D W O N D E R F U L W O R L D O F
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WEB PRESENCE
CONTENT
SEARCH
SOCIAL
CONTENT PYRAMID
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WRITING CONSUMABLE CONTENT
CREATE CONSUMABLE CONTENT
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CONVERSATIONALbe human.
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CONVERSATIONALbe conversational.
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CONVERSATIONALbe funny.
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FORGET THE
“PARAGRAPH RULES.”
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REFINE THE THESIS
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GREAT HEADLINES.
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USE SUB-HEADLINES.Organize the content and make the content
easier to read.If your content must be longer than a few paragraphs, use sub-headlines as trailheads in your piece. It’s easy for the reader to scan your content and use these “trailheads” to find relevant content instead of clicking away.
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➡These ➡Bullets ➡Don’t ➡Hurt
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CUT & REPEAT
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CONTENT MERRY GO ROUND
Stock Content
Timely Content
Blog Posts
Emails
Ebooks
Whitepapers
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“We live in a day and age when the content that is created is now all indexable, shareable and findable forever.
-Mitch Joel