JFE Global Strategy for Automotive Market: Mr Keiji NISHIMURA ...
Transcript of JFE Global Strategy for Automotive Market: Mr Keiji NISHIMURA ...
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JFE Global Strategy for Automotive Market
JFE Steel Corporation
18th of November, 2015
International Conference on Green Manufacturingthe Future of Steel and Automobile 2015
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World’s 10th largest in crude steel production
1 Arcelor Mittal 6 POSCO2 Nippon Steel & Sumitomo Metal 7 Shagang (China)3 Hebei (China) 8 Ansteel (China)4 Bao (China) 9 Shougang (China)5 Wuhan (China) 10 JFE
Outline of JFE Group
JFE Holdings, Inc.(Holding company)
JFE Shoji Trade Corp.
JFE Steel Corp.
Japan Marine United Corp.
JFE Engineering Corp.
JFE Group was established by merger of Kawasaki Steel and NKK in 2002.JFE Steel is a wholly-owned subsidiary of JFE Holdings, Inc.
World crude steel production ranking in 2013 (Consolidated) (Source: WSA)
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Production sites were combined into 2 large Integrated Steel Works + 1 Steel pipe Work for improved effectiveness and efficiency
West Japan Works●District:Fukuyama & Kurashiki- Crude steel production (FY 2012): 19.9 million Mt/y-Major products:: sheets, plates, electric steel sheets, pipes, wires & rods, and shapes
West Japan Works●District:Fukuyama & Kurashiki- Crude steel production (FY 2012): 19.9 million Mt/y-Major products:: sheets, plates, electric steel sheets, pipes, wires & rods, and shapes
Chita Works- Steel pipe works- Steel pipe production
(FY 2012): 630 k Mt/y
Chita Works- Steel pipe works- Steel pipe production
(FY 2012): 630 k Mt/y
East Japan Works●District:Chiba & Keihin- Crude steel production (FY 2012): 8 million Mt/y- Major products: sheets, stainless steels,
plates, pipes and iron powders
East Japan Works●District:Chiba & Keihin- Crude steel production (FY 2012): 8 million Mt/y- Major products: sheets, stainless steels,
plates, pipes and iron powders
Outline of JFE Steel
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SteelSteelSteelSteel
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Cost Performance(Index*)Cost Performance(Index*)Cost Performance(Index*)Cost Performance(Index*)
Steel is the right material for Auto
Concentration on Steel rather than Non metallic light weight materials
Stable Supply with large volume
Global Suppliability
Other Steel Advantages
High Recycle ratio
Weldability
Repairability
Excellent Formability
AHSS (Transformation Strengthening)
*Specific Strength/Cost
JFE’s Strategy
Note) ABCDE: Non metallic light weight materials
Class A Surface Quality (After Paint)
Better
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Source:WAS AHSS guidelines V 5.0
Steel Advantage: Basic Characteristics- Broad Range of TS Line up -
Mechanism of Strengthening based upon “Metallurgy”
Solid SolutionC,Mn,P
PrecipitationTi,Nb
TRANSFORMATIONFerrite,Martensite,Bainite,Pearlite
Retained Austenite,etc.
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Our Automotive Customers
AmericanAsianEuropean
- TOYOTA- NISSAN- HONDA- MITSUBISHI- SUBARU- SUZUKI- MAZDA- ISUZU- DAIHATSU- HYUNDAI- KIA
- VW- PEUGEOT- CITROEN- FIAT
- GM- FORD
Supply to all Japanese OEMs Expand to Non-Japanese OEMs
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Converter
BF
RH CC
Rolling & Finishing
Virgin Metal from BF and Converter
Combination of Advanced Technology & Patent
Long-term Business Relationship
Product Strategy for Auto
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Product Line up for Auto
By providing all kinds of steel products● Provide sophisticated products for our customer● Acquire stable position as a supplier
Provide all Steel Products for Automotive Applications
Pipe Iron PowderBar Silicon SteelStainless
Sheet & Strip Products-Hot Rolled Products-Cold Rolled Products-Coated Products
CarbonSteel
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270-440 (BH)Exposed
Reinf.780-1180 (PHS)
Side Outer 270-440 (EDDQ)
590-980Cabin
Energy Absorption
980-1470 (PHS)
TS (MPa)BIW/Closure/Bumper
440-980MPa(Hole Expansion/Fatigue/Anti-corrosion)
Chassie
Hood Outer:( Excellent Surface Quality,Anti-Dent & Chipping/Rigidity)
Reinf.(Anti-Crush)
Hood Inner(Formability)
High Energy Absorption
Door Outer(Excellent Surface Quality,
Anti-Dent & Distortion/Rigidity)
Side Panel Outer(Formability/Anti-Dent)
Cabin(Anti-Crush)
Fender(Deep Drawability)
Roof (Formability/Rigidity)Trunk Lid
(Formability/Anti-Dent)
Full Product Line-up for Auto Applications- Suitable material for each part’s requirements -
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ProductionEngineering
Driving on the Road
Designing Material Engineering
TrialProduction
【Vehicle design & manufacturing process】
【 Products 】 【Support for Design】
Stamping
SimulationStamping TestCrash Simulation
High Speed Tensile Test
High Speed Crash Test
JFE’s Early Vendor Involvement activities- Co-Work with OEMs -
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Elo
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(%) IF
BH
Low C SolutionHardened
Residual γSteel
Bainite
BH-T
Dual Phase
Precipitation Hardened
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Total Solution for Automotive Customers
Design CommercialProduction
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Global Supply Bases for Automotive Customers
(1) Asia/Oseania: Production on site (2) EU/USA: Technical Alliance
Production Sites Technical Alliance
China:GJSSGuangzhou JFE Steel Sheet
IndiaJSW Steel
Indonesia:JSGIJFE Steel Galvanizing Indonesia (2016 SOP)
Thailand (Cold Rolled, Galvanized)Thai Cold Rolled Steel Sheet (TCRSS)JFE Steel Galvanizing Thailand (JSGT)
GermanyThyssenKrupp
USAAK Steel
JFE’s Global Strategy
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香港香港香港香港
広州広州広州広州
上海上海上海上海
長春長春長春長春
北京北京北京北京
大連大連大連大連
*
GJSS:広州JFE鋼板- Guangzhou JFE Steel Sheet Company LTD -
Place Nan sha district, GuangzhouSOP April, 2006 (No.1 CGL)Facilities &Capacity
(1) PL-TCM:1.8 mill. MT/y., 2011(2) CAL:1.0 mill. MT/y., 2011(3) No.1 CGL:400 k MT/y., 2006
No.2 CGL:400 k MT/y., 2012Products CR・GA・GI steel sheet for automotive Shareholders
JFE Steel Corp. 50%, Guangzhou Steel Sheets Co., Ltd. 50%
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Galvanized Steel Sheet800 k Mt/year
Cold Rolled Steel Sheet1 mill. Mt/year
PL-TCM(1.8 mill.Mt/y)
#1 CGL(400 k Mt/y)
#2 CGL(400 k Mt/y)
CAL(1mill. Mt/y)
Phase I Phase II
Jul.2011Mar.2006
Total Capacity1.8 Million Mt/year
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Main Spec.・Capacity:1,800,000 t/Y・Thickness:0.3-2.6mm ・Width:800-1850mm・Type of Mill:4 Stands, all 6 Hi
Hot Rolled Sheet
Pickling
2~~~~6mm
Cold RollingScale
0.3-2.6mm
Welder
Pickling Tank Tandem Cold MillTrimmer Carousel Reel
Pay-off Reel Running direction1 2 3 4
PL-TCM (Pickling Tandem Cold Mill)
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Running direction
Oiler
Inspection
GalvannealingFurnace
AnnealingFurnace
TensionReel
CleaningSection
EntryLooper
Welder
Pay-Off ReelZinc pot
Skinpassmill
Chemical treatmentTrimmer
ExitLooper
Wiping
Main Spec.・Capacity:400 k MT/Y・Thickness:0.5-2.3mm ・Width:800-1700mm・Products:GA&GI , HR-GA&GI, ・Major Product mix- GA & GI for Automotive Outer Panel- Highly lubricated GA- Hot Rolled GA&GI - High tensile steel GA&GI
No.1 CGL (Continuous Galvanizing Line)
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Running direction
Oiler
Inspection
GalvannealingFurnace
AnnealingFurnace
TensionReel
CleaningSection
EntryLooper
Welder
Pay-Off ReelZinc pot
Skinpassmill
Chemical treatmentTrimmer
ExitLooper
Wiping
Main Spec.・Capacity:400 k MT/Y・Thickness:0.4-2.6mm ・Width:800-1850mm・Products:GA&GI, HR-GA&GI, ・Major Product mix- GA for Automotive Outer Panel- Hot Rolled GA&GI- High Tensile Steel GA&GI
No.2 CGL (Continuous Galvanizing Line)
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Steel
Fe-Zn Layer
Tool Avoid Stick with Thin Oxide Layer on Fe-Zn Surface
Widely received by OEMs in the globe
Environment – Friendly(No metallic elements contained)
Highly Lubricated GA
Travel
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Running direction
Rapid CoolingHeating
ExitLooper
Temper Mill
TrimmerOiler
2nd
Cooling
EntryLooper
CleaningPay-offReel
TensionReel
Welder
Main Spec.・Capacity:1 Million MT/Y・Thickness:0.3-2.6mm ・Width:800-1850mm・Features:- Wide range of Size Availability- Major Product mix
*Automotive Outer Panel*Deep drawing*High Tensile Steel
CAL (Continuous Annealing Line)
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ConfidentialThe supplier awards2013 Nissan2013 Nissan2013 Nissan2013 Nissan
2012 Honda2012 Honda2012 Honda2012 Honda
2014 Honda2014 Honda2014 Honda2014 Honda
2013201320132013・・・・2014 GAC MOTOR2014 GAC MOTOR2014 GAC MOTOR2014 GAC MOTOR
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2006200620062006 2008200820082008 2010201020102010 2012201220122012 2014201420142014
Rapid Sales Growth for Auto
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JSGT- JFE Steel Galvanizing (Thailand) Ltd . -
Thailand’s 1st CGL for Auto
Thickness:0.4-2.3mmWidth:800-1880mm
Size Availability
Place Rayong ProvinceSOP April, 2013Facility CGL:400 kMT/Y & RCLProducts GA steel sheet for auto
-Outer & Inner panel-High Tensile Steel
Capital JFE Steel Corp. 100%
HemarajEastern
SeaboardIE
Ayutthaya
BangkokToyota
Nissan
Honda
Mitsubishi
Isuzu
Suzuki
AAT
Ford
GM
� Good access to customers� Stable utility supply
Location: Hemaraj Eastern Seaboard Industrial Estate
SiamSeaport
●●●●
Bangkok
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Indonesia’s 1st CGL for Auto
Thickness:0.4-2.3mmWidth:800-1850mm
Size Availability
Place Kota BekasiSOP March, 2016 (planned)Facility CGL:400 kM t/yProducts GA steel sheet for auto
-Outer & Inner panel-High Tensile steel
Capital JFE Steel Corp. 100%
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Market Growth
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To expand strategic collaboration with JSWIndia’s Major Steel Maker
- CRM:2.3 mill. MT/y - CAL:950 k MT/y x 2- CGL:400 k MT/y
VijayanagarSteelworks
Headquarters in Mumbai
JFE is providing Technical Assistance for the operation
JFE Announced on Aug. 2012Licensing technology to JSW
in Auto Steel
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X 10 thousand
Market Growth
Source: Marklines
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Technical Alliance in Auto
Long-term Technical Alliance- More than 10 years -
★ Global Supply of High-End products★ Joint R & D★ Technical Transfer★ EVI etc.
Germany USA