JFarris Portfolio

baskervill.com

Wyndham Grand at Bonnet CreekSchematic Design : Fine Dining Inspiration

sa les@j l furn ish ings.com www. j l furn ish ings.com

Tel . 310.605.6600 / Fax. 310.605.6614 / Rancho Dominguez, CA & Asheboro, NC

Printed on Recycled Paper using Environmentally Responsible Soy InksG-7

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57W x 54.5D x 30H / SH:18

COM: 16 yds.

#30-21232

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The Gettysburg Hotel

Snag-A-Job Headquarters

Wyndham Grand Bonnet Creek

Buz & Ned’s BBQ

SpringHill Suites Alexandria

Portsmouth Renaissance Hotel

Distance Learning Environment

Target Graphic Display

Juicy Couture Boutique

Nike A-Series Fixture System

Asprey Visual Merchandising

Jennifer Farris Professional Work 2002 - 2013

Design is a process of discovery. It is a process that is emotional and intuitive. Ideas cannot be taught; they have to be experienced. This is where I strive to find myself as a designer. My process is based on an internal passion deep within my soul that drives me forward in the struggle to continue discovering the world in new ways. My responsibility as a designer is to learn to express these internal emotions in physical ways that provide others with the opportunity to experience life in a fresh way.

I believe that design is an opportunity to ask the questions and explore the ideas that allows us to make changes in the world by connecting people to people and people to places in a sincere way.

In order to achieve this goal you must become a master of the tools available to you. Developing a clear understanding of the principles of design and how to manipulate them to engage your audience and achieve the desired effect is the foundation of this process. By controlling scale, form, light, color, and texture designers can transform a space and expose valuable information and experiences to the audience.

In addition to mastering these skills it is also critical to have an open and clear view of the world around us. Design is a response to society and the challenges that we face as a community. By being aware and attuned to our surroundings we are able to use our intuitive nature to expand and contract with the pulse of the world, or at times to be the momentum behind the force of change when we feel it necessary. By being a part of that community, and not only an observer, we represent what is truly valuable about design, the opportunity to impact change in people’s lives.

Jennifer Farris Design Philosophy

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Photo, Reception Lounge

Lobby Inspiration Collage

Concept Sketch, Reception Lounge

Photo, One Lincoln Tavern

Photo, Public Corridor Detail

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The Gettysburg HotelGettysburg, PA

The Gettysburg Hotel has a tradition of hospitality that dates to 1797, when James Scott first opened his tavern at 1 Lincoln Square - the heart of downtown Gettysburg. “The New American Traditional” design style serves to link the property to its historic roots, while at the same time projecting this 119 room boutique hotel into the competitive, modern market.

Key renovation changes were developed with a focus on the operational considerations of the hotel; by opening up the lobby, there is increased interaction between the guest and the reception and lounge experience. Function drives many of the architectural changes throughout the property, ensuring that the space is able to support the ideal guest experience for the future. The public spaces offer a nod to Gettysburg College, the new owners, by utilizing the school colors and integrating historical images of the campus throughout the space.

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Digital Rendering, Guest room

Butterfly Collage at Lobby Stair

Guest Corridor Art Collage

Photo, Guest Corridor

Guest room Design Board

Custom Accent Pillow

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WELCOME TO SNAGGERVILLE

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1. Stainless Steel Slide Connecting Second Level to Town Center, Icon of Play2. Reception Desk3. Snagger Photo Wall at Guest Reception Lounge Seating4. Guest Conference Room5. Reception Coffee Bar6. Floating Seating7. Snagger Orange Wall, Connects First & Second Levels Visually

Nest Seating with a Lake View

GO BIG Folding Planes

BRINGING Outdoors In

ICONS Of Play

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Photo, Reception Lobby

Project Concept Gathering Session

Rendered Reflected Ceiling Plan

Photo, Conference Room & Break Out Space

Project Design Concept

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Snag-A-Job HeadquartersRichmond, VA

Located in Richmond’s Innsbrook office park, this project renovated an existing space totaling 65,000 square feet. The scope of work included interior architecture and design, space planning, features, furniture, and fixtures. Aiming to capture Snagajob’s “work hard, play hard” mentality, Baskervill designers developed an open and collaborative space, with few private offices, to evoke a community-based working environment. Natural light, and materials such as concrete, wood, and metal, serve as a canvas for custom furniture, bright splashes of color, and employee artwork.

The space includes a “town center” replete with a bleacher-filled community gathering space, full-service kitchen, and cafeteria. The show-stopper is the stainless steel slide, reminiscent of a childhood playground, which provides quick transport for employees between the space’s two floors.


Reception Desk

Railing

Snagger Photo Wall

Ceiling Plan - First Floor

Ceiling Plan - Second Floor

Trophy Case

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Awards2012 Award of Merit Best Interior Design/Tenant Improvement Project, Mid-Atlantic - ENR2012 First Place Interior Design Excellence Award - International Interior Design Association2012 Best Office in Richmond - WorkIt, Richmond

TOWN CENTER

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4. Snagger Pub5. Cafe Seating6. ‘Snaggers at Play’ Wall

1. ‘SnaggerDoodle’ Wall2. Fresh Market3. Cereal Bar

Fresh Market Elevation

Fresh Market Elevation

RAW Refined

SNAGGERS Connect

RAW Refined

TOWN CENTER

Specifications subject to change without notice.Chart dimensions rounded up to the nearest 1/8" (millimeters rounded up to next whole number).

Rough-In Data

2001 East Terra Lane • O’Fallon, Missouri 63366(636)240-2400 • Fax (636)272-2408 • (800)325-6152 • Intl Fax# (001)636-272-7546Parts Dept. (800)424-TRUE • Parts Dept. Fax# (636)272-9471 • www.truemfg.com

Model:

TRUE FOOD SERVICE EQUIPMENT, INC.

Project Name:

Location:

Item #: Qty:

Model #:

AIA #

SIS #

Printed in U.S.A.

ApprovAls: AvAilAble At:

TS-72G

TRUE REFRIGERATION

MADE IN

SINCE 1945U.S.A.

®

TS Series:Reach-In Glass Swing Door Stainless Steel Refrigerator

TS-72GTrue’s TS series is the choice for the �exclusive stainless steel commercial application.

Designed using the highest quality �materials and components to provide the user with colder product temperatures, lower utility costs, exceptional food safety and the best value in today’s food service marketplace.

Oversized, factory balanced, �refrigeration system holds 33°F to 38°F (.5°C to 3.3°C) for the best in food preservation.

Stainless steel interior and exterior �front and sides. The very finest stainless with higher tensile strength for fewer dents and scratches. Matching aluminum back.

Energy efficient, “Low-E”, double pane �thermal glass doors.

Patented integrated door light (IDL) �system for high product visibility.

Adjustable, heavy duty PVC coated �shelves.

Positive seal self-closing door(s). �Lifetime guaranteed door hinges and torsion type closure system.

Bottom mounted units feature:

”No stoop” lower shelf. �Storage on top of cabinet. �Compressor performs in coolest, most �grease free area of kitchen.

Easily accessible condenser coil for �cleaning.

Model Doors Shelves

Cabinet Dimensions (inches)

(mm)

HP Voltage AmpsNEMA Config.

Cord Length

(total ft.)(total m)

Crated Weight

(lbs.)(kg)L D† H*

TS-72G 3 9 781/8 293/4 791/8 1/2 115/60/1 9.6 5-15P 9 6601985 756 2010 1/2 230-240/50/1 6.9 ▲ 2.74 300

† Depth does not include 13/8" (35 mm) for door handle.* Height does not include 5" (127 mm) for castors or 6" (153 mm) for optional legs.

▲Plug type varies by country.

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Town Tavern

The Cafe

Bike ParkingThe Hill

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Photo, The ‘Hill’

Photo, Office Bar & Kitchen

Inspiration and DevelopmentCustom Bar Millwork

Enlarged Furniture Plan

Concept Sketch, Town Center

Project Design Concept

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1. Stainless Steel Slide Connecting Second Level to Town Center, Icon of Play2. Reception Desk3. Snagger Photo Wall at Guest Reception Lounge Seating4. Guest Conference Room5. Reception Coffee Bar6. Floating Seating7. Snagger Orange Wall, Connects First & Second Levels Visually

Nest Seating with a Lake View

GO BIG Folding Planes

BRINGING Outdoors In

ICONS Of Play

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baskervill.com





#23-00067-L

57W x 54.5D x 30H / SH:18

COM: 16 yds.

#30-21232

80W x 32D x 35H / SH: 18

COM: 14 yds.

baskervill.com





#23-00067-L

57W x 54.5D x 30H / SH:18

COM: 16 yds.

#30-21232

80W x 32D x 35H / SH: 18

COM: 14 yds.

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Photo, Lobby

Programming Diagram

Rendered Floor plan, Lobby

Inspiration and DevelopmentCustom Reception Desk Millwork

Inspiration Images

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Wyndham Grand Bonnet CreekOrlando, FL

The Wyndham Grand Orlando Resort, Bonnet Creek is a 350,000-square-foot, multi-building hotel and timeshare resort situated around a ten-acre body of water in Orlando, Florida. The four-and-a-half star flagship Wyndham hotel and spa on the resort grounds includes a 400-room hotel, full-service restaurants, 43,000 square feet of meeting and conference space, and a 25,000-square-foot luxury spa and health club.

The design inspiration is loosely based on the legend of Juan Ponce De Leon’s quest for the Fountain of Youth. To incorporate the adventurous feel of the explorer’s voyage while creating an upscale resort, elements of modern materials were intermingled with the traditional Spanish-Mediterranean architecture of the building’s interior and exterior. The design challenge was to keep the story fresh and clear to the guests, while offering modern-day luxuries and creating a multi-layered aesthetic experience.

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approach 1st Sight from Street/Porte Cochére

welcome Check-in

engage Lobby Living Spaces

discover Resource Center

socialize Lounge/Bar

dine Restaurant

move Fitness Center

gather Meeting & Event Spaces

transition Hallways & Elevators

retreat Room: Enter, Live, Sleep, Bathe, Work

ZONE FUNCTION

KEY

approach welcome engage transition

socialize dine

move

gather discover

retreat

baskervill.com

Wyndham Grand at Bonnet CreekSchematic Design : Reception Desk

baskervill.com


baskervill.com


Awards2012 Gold Key Awards for Excellence in Hospitality Design Finalist

baskervill.com

Wyndham Grand at Bonnet CreekSchematic Design : Casual Dining Perspective Sketch

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Photo, Bar Lounge

Concept Sketch, Bar Lounge

Inspiration and DevelopmentCustom Railing Detail

Photo, Pre-Function Corridor

Project Concept Gathering Session Concept Sketch, 3 Meal Restaurant

Photo, Barista Cafe

Custom Vanity Millwork Sketches

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Photo, Main Dining Room

Rendered Floor Plan

Rendered Interior Elevation

Concept Presentation Board

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Buz & Ned’s BBQRichmond, VA

This restaurant was designed for a local BBQ chef who gained notoriety when he beat Chef Bobby Flay on the TV show "Throwdown!". Buz’s local charm was the primary focus as we developed an expansion plan that risked losing the home-grown feel of the restaurant’s original location.

The renovation of an 8,000 sq. ft. existing restaurant required creative use of reclaimed materials found around local farms and factories. By introducing elements such as rusted metal siding and worn wood planks, we were able to create a sense of authenticity for the customer.

The exterior experience was an important challenge for the team. The location on the property provides a view from the intersection of two major streets. By creating an ‘outdoor kitchen’ for the BBQ cookers we were able to engage the interest of commuter traffic. Once inside, the space offers everything from a retail store, a bar with a shooting gallery, and a private dining room.

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Concept SketchLobby

Photosa. Network Zoneb. Reception Desk c. Day/Night Lounge

Sketch Floor plan, Lobby

Concept Sketch, Network Lounge

Custom Guestroom Finish Package

Photo, Entry Vestibule1

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SpringHill Suites Tech CenterAlexandria, VA

Baskervill teamed up with Davis, Carter, Scott Design to provide the Interior Design services for a new build SpringHill Suites in Alexandria, VA. The location, considered part of the Tech Center development incorporated a unique site with a 2 story atrium entrance that provided unique opportunities for space planning and design within the Marriott prototypical standards.

The ownership group, Apple REIT enlisted the team to develop a custom FF&E package for the guest rooms and public spaces that offered guests an exclusive experience while still maintaining the core essence of the SpringHill Suite Brand. Elements throughout the space were developed with great care, such as the custom guest room art developed with an artist from the West Coast who was commissioned to create hand-painted imaged for each room. The result lead to a positive response from the SHS Brand Team and certain elements were integrated into the future prototype.

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Photo, Communal Lounge & Rotunda

Custom Carpet Pattern & Development Sketch

Photo, Rotunda Lounge

Photo, Cocktail Cubby Lounge

Furniture & Finish Presentation Board

Custom Rope Panels for Reception Desk

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Renaissance HotelPortsmouth, VA

The renovation of this property was a part of Renaissance’s campaign to update the visual style associated with its hotels. Transforming the traditional lobby from a series of dark, somber lounge areas to a bright, activated space required creative space planning.

By removing walls and engaging the guests from the moment they enter the lobby, we were able to create zones that provide opportunities for the guests to work and play throughout the day.

We used nautical inspiration throughout the hotel, combining colors, patterns, and textures that reflected the local vernacular of the Portsmouth area.

The design includes a series of custom elements, including modular lounge seating, lighting, communal tables, and carpets. Each element was developed from initial concept to completion with the selected manufacturer.

MATERIALS & METHODS

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IllustrationMobile Screen System

Digital Renderings‘Education Anywhere’

Concept Models & Pattern Studies‘Part to Whole’

Concept Sketches

Research Diagram

Initial Prototype

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07Distance Learning EnvironmentVirginia

For my graduate thesis I partnered with the Commonwealth of Virginia and the VCU da Vinci Center to develop an interior system that addressed the under utilized spaces in existing higher education schools directed towards distance learning.

The goal of the project was to understand the development of thetraditional classroom environment in order to assess changes that could be made to the space so as to accommodate the needs of a new learning environment.

Efficiency and effectiveness were the key concepts when developing this new program. The final result was a system of expandable/collapsible screens that allow distance learning spaces to be reconfigured on a continual basis throughout the day to provide varying degrees of privacy and scale.

Die Cut Flatikin

Die Cut FlatikinDie Cut Flatikin

Wedge FormedPrinted Graphics

Die Cut Flatikin

Die Cut FlatikinDie Cut Flatikin

Wedge FormedPrinted Graphics

DESIGN

ISAAC MIZRAHI

Closed Tube with shelf for shoe

Closed tube for inter-changeable graphicsDie Cut Flatikin

Opened tube for product display inside

Large closed tube for dimensional standoff, wrapped with graphics from the side

Background withPrinted Wallpaper Graphic

Closed Tube with die-cutpanel for product display

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Scale ModelsGraphic Display Concepts

Digital RenderingsGraphic Display Concepts

Inspiration Images

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TargetGraphic Display Solutions

The Target mission promises to make their stores the “preferred shopping destination” for their guests by offering “continuous innovation.” When they approached our firm to work on a creative brainstorming session for their visual merchandising team, we were thrilled to be considered for the challenge.

A three week design charrette was directed at offering cost-effective solutions for graphic displays that were compatible with their existing store fixtures. I directed our design team in exploring ways to turn flat graphics into 3-dimensional sculptures that would bring the brands famous advertising to like in the stores.

The final presentation included models and renderings showing a series of solutions based on die-cut printed panels and tubes that would ship flat and assemble on-site to be attached to the existing slat-wall style display fixtures in their stores.

The designs were further developed by the in-house design team at Target and have inspired a generation of visual promotions that literally ‘jump’ off of the wall.

DESIGN

ISAAC MIZRAHI

Closed Tube with shelf for shoe

Closed tube for inter-changeable graphicsDie Cut Flatikin

Opened tube for product display inside

Large closed tube for dimensional standoff, wrapped with graphics from the side

Background withPrinted Wallpaper Graphic

Closed Tube with die-cutpanel for product display

Printed Wallpaper GraphicWedge FormedPrinted Graphics

CORPORA TE CREA TIVECREA TIVE COOL

Messaging Graphics Printed on clear material layered over lifestyle graphics

Dimensional Graphics formed to insert over hanging tubes

3 dimensional box graphics

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Juicy Couture BoutiqueBloomingdale’s, NYC

The In-store Juicy Couture boutique at Bloomingdale’s on 59th Street in NYC has one of the highest foot traffic records in the nation. The original design of the space was subtle and sophisticated but did not attract the customers’ attention in this massive retail center.

Our design team was challenged with transforming this oversaturated space so as to focus the customers’ attention on the brand immediately upon entering the store. Through the use of simple graphic surface treatments, a custom 10 foot neon light box, and custom display fixtures we were able to increase the visual statement of the boutique.

The fixtures were manufactured locally in Brooklyn, NY. Working closely with the vendors we were able to achieve sophisticated details such as matching the tinted glass and powder coating to the brand colors.Every detail, down to the candy-filled jars used throughout the store, was included in the design and execution.

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PhotoCustom Fixtures, Lighting & Graphics

PhotoPolished Chrome 3-way Fixture

Digital RenderingPolished Chrome 3-way Fixture

Digital RenderingGlass Cube Display Unit

PhotoGlass Cube Display Unit

Digital RenderingStore Layout

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Nike A-Series Fixture SystemNational Program

Designing a fixture system for Nike is like designing a museum; the focus is the product. You are creating a stage for that product and the supporting marketing that goes with it.

This line of fixtures was developed to address the urban fashion footwear market for Nike and was based on the concept of an urban landscape. The modular system builds a ‘Nike landscape’, scalable to a 500-5,000 sq. ft. space.

Careful consideration and planning went into the development of each fixture in the program. The goal was to directly relate each fixture to the product and marketing that it would carry.

In-depth material exploration and prototyping led to the final creation of a 20 part system for Nike retailers nationwide. By creating 3-D renderings and other visualization tools we were able to market the system to the merchants prior to production.

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Digital RenderingStore Concept

SketchStore Concept

Digital SketchModular Shoe Wall Unit

SketchModular Display Table with Signage

Photo, Custom Table Detail

Concept Inspiration Images

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Seasonal Window Campaigns, NYCa. Manor House Libraryb. Signature Steamer Stripe China c. Kiera Knightly Shoes & Handbags

Individual Watch Display Sketch & Prototype

Counter top Watch DisplaySketch & Prototype

Brand Inspiration Collage

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AspreyVisual Merchandising Consultant

When Asprey opened their flagship store on 5th Avenue in New York City my company was hired as the design consultants for all in-store visual merchandising. I worked directly with the director of store planning to develop the design concepts, oversaw local production, and manage installations for the twelve prominent street level windows.

With the success of the first year of visual merchandising campaigns in New York, we were asked to expand to the London flagship as well. We established contact with a local manufacturer and directed their seasonal window displays, providing consistency for the brand.

In addition to the window displays, I worked with the Asprey team to develop a line of counter-top and in-case display fixtures for their luxury watches, jewelry, and gift items. The hand-crafted props were produced in mahogany, polished nickel, and dupioni silk. The design, craftsmanship and attention to detail reflected the quality associated with the Asprey brand.

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JFarris Portfolio

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