Today’s Goals

– What is Jewish innovation right now worldwide?• Impact of leadership programs• Impact of social media on global Jewish community

– What constitutes engagement?• Where does engagement begin?• How are communities connecting to/engaging people?• Metrics for success• What’s next? Our predictions for DC and worldwide

– What’s next?• What's going to catch on in the Jewish world?• What the heck is up with Jewish media?

EstherK, Why Are You Here?

• Jewish non-profit experience• Learned blogging, Facebook and Twitter

on my own• Social media transformed my career,

work, life Los Angeles• Involvement in ROI and the greater Jewish

innovation sector• Improv – “yes-and”

Engagement Begins With…

• Outreach + Nuance = avoid “pushy”

• Don’t shout, don’t steal stuff, and smile (Israeli ambassador video)

• Advancing conversations

• Learning each other’s names

What’s in a name?

Each Man Has a Name

Each man has a name, given him by God and given him by his father and mother

Each man has a name, given him by his stature and his way of smiling, and given him by his clothes

Each man has a name, given him by the mountains and given him by his walls

Each man has a name, given him by the planets (stars) and given him by his neighbors

Each man has a name, given him by his sins and given him by his longing

Each man has a name, given him by his enemies, and given him by his love

Each man has a name, given him by his feast days and given him by his craft

Each man has a name, given him by the seasons of the year and given him by his blindness

Each man has a name, given him by the sea, and given him by his death.

-Zelda (b. 1914)

Jews’ Line Is It Anyway?

Improv exercises toward engagement

• Name Game

• “Yes-And”

What IS in a chosen name?

• Personalization / self-positioning

• Online dating – “JustanotherDavid,” “NiceGuy411”

• Look through the ROI Magazine…what stands out? Who stands out and why?

Standing Out / Strategic Partnerships

• Culturally rich city – provide what it is lacking, what people want

• Balancing competition & collaboration

• Networking & convening conversations (online and offline)– Jumpstart, IKAR Tefilah Conference, Hadar

• Find your strengths. What can you outsource? How to maximize exposure?

Basics of Blogging: Strategy

Does your org need/could it benefit from/is it ready for a blog:

• Reading blogs, seeing what’s out there• Blog needs: regular content, strong voice/s • Comments should be open, but moderated• Reflect org’s goals, but add value to larger

conversations• What are competing blogs/orgs blogging about?

What can you add to the conversation?

Taking Action

• Determine your institutional voice or voices• Identify person/people to update Twitter and

Facebook on behalf of your org (daily)• Identify newsy angles for programs, use as hook

to promote org in online conversations• Consider starting a blog, so you can host

conversations• Find the “mavens”/hubs in your community, and

invite their feedback and partnership

Sixth & I SynagogueWashington, DC

Dynamic, multi-tiered presence:• Tone is young, consistent, official - “the

‘gogue,” Not Your Bubbe’s Sisterhood, Team 6

• FB fan pages for the synagogue, “Sixth in the City”

• Events, graphics, pictures• Twitter – actively contributing to

conversations (& promoting their events)

Visualizing Social Media Culture

• Amazon – first books, then social• כל ישראל ערבים זה לזה

• אל תפרוש מן הציבור• The power of networks and personal

recommendations more important• Coffee klatsch - crowdsourcing challenges

and offering responses:– (example: Best Buy ad – twelpforce)

Tech = Tools for Relationship Management

• It’s not about: – “becoming more tech-savvy” – “being a tech geek”

• It’s about learning the tools that help you:– manage, organize and access information– manage, increase and deepen relationships– reach people where more of them are -

Social Media Revolution clip

Technology: What’s Next

• Easy, accessible, engaging multiple levels

• Multimedia, overlapping media (autotune the news)

• tumblr (31 Days became 28days28ideas)

• Social bookmarking

• media morph – local news, global impact

• Crowdraising/crowdfunding: indiegogo, kickstarter, giveforward, pledgie

Social Media and Fundraising/Nonprofit Grassroots Mobilizing

• Beth Kanter dedicated her birthday to help send Cambodian students to school: goal was $530, she raised $4,540 (more at http://beth.typepad.com)

• Deb Askenase’s CommunityOrganizer 2.0 blog• More Jewish orgs on Twitter: 16thstj, sixthandi,

BI_NEXT, plus, JTA’s Top Twitterers • Facebook Causes (not always effective –

depends on cause and timing) – your experience?

Innovation: Assumptions

• Assumptions– Outside communal institutions– Racy, shocking or controversial– Threatening to existing community structures– Young – Only for singles?– Disrespectful of history or tradition– Competition for communal funds– Even positive assumption – cure-all = not fair

Innovation: Actual

• Actual– New can be shocking, but shock can

resuscitate– Can coexist with and enhance institutional life– Many projects express respect for tradition– Some entrepreneurial projects aim for self-

sustaining– Many innovators are older (30s+)

• Joshua Venture

Jewish innovation worldwide

Jewish SalonsLimmudMoishe HouseROI CommunityPresenTenseIndie Minyanim / “Spiritual Communities”Challah For HungerDarimOnline

G-dcastStorahtellingJumpstartJhubJewish Chicks RockDigitales por ChileEl ToratronMiss Lisa IncBibliyogaBible Raps

The Limmud Model

• Some presenters are hired to headline, but everyone has something to contribute

• Each presenter contributes through a personal lens

• Opportunities to stretch out of comfort zone, as presenters and learners

Pitching Your Audience

• Every tweet, FB invite or blog post is an opportunity – PR/add value

• “You’re representing the Jewish people”• Knowing the audience, pitching

appropriately • Adding value

– What you value, but through a lens of…– What your intended audience values– “Please give” “Please receive”

Resources Available

• Mashable.com and Inside Facebook e-mail• Google Alerts to bring you articles of interest• Online articles:

– http://fundraisingcoach.com/articles/twitter-for-nonprofits-and-fundraising/

– NYTimes technology columnist David Pogue on Twitter: http://pogue.blogs.nytimes.com/tag/twitter/

How to Find Me

• esther.kustanowitz@gmail.com• http://twitter.com/estherk• http://facebook.com/estherkustanowitz• http://myurbankvetch.com• http://jdatersanonymous.com• http://roicommunity.org - soon!• http://youtube.com/EstherK