TIFFANY & CO.Sub Title

CONTENTS

Subject 1

Subject 2

Subject 3

Subject 4

Competitively fragmented Various Companies with broad scope of product offeringsMarket segment depends upon the marketingPopular current, stylish jewelry, ranging in quality from very good to price point qualityCompanies create demand through Marketing

Characteristic

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Luxury goods Market Luxury goods

Mature Stage

Event-centric

Business type

Sensitive to consumer income, economic cycle

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Five Forces AnalysisBargaining power of suppliers• Scarce resource, great value to retail firms• National, International reputation to get diamond

Industry Rivalry• Slow industry growth• Low switching costs for consumers• Large # of firms attract same customer• Globally expanded, top competitors open many stores

Threat of Substitute• High-end Specialty retailer

Bargaining power of buyers• Not standardized• Not much influence on products and price

Threat of New Entrants• Product Differentiation• Capital Requirement

Bargaining power

of suppliers

Bargaining power

of buyers

Threat of New Entrants Industry Rivalry

Threat of

New Entrants

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Industry Overview

51%

31%

5%

4%9%

Portion of

Material

Gold Silver Platinum

Other Metals Metal Combination

35%

26%

13%

24%

3%

Portion of

Items

Earings Neckwear Rings

Wristwear Other

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Title

Low jewelry price

DesignConsumers are seeking out color, retro glamour and statement piecesMore fashion designers are entering

Niche Market Marketing to Men’s, Younger adults gay, lesbian

Celebrities Not only ads. But also in jewelry collections

Low end retailer: Wal-Mart, SearsBy cutting cost and lower quality goods: discount deeper, thinner margins for cost conscious customerNew technology

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Quality of Diamond

Ability to customize

Romance & Luxury

Marketing

Marketing

Marketing

Sensitivity to Economic Cycle

Threat of lower Jewelry & Online sale

High competition & matured market

Economy recovery

Online sale increase

Separated brand

Rule of the Game

Characteristic Opportunity

Product differentiation Brand Loyalty

Key Success Factor

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Picture by TIFFANY & CO.

GettyImages

The End