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1. The big circular opening in the front elevation cast in concrete with fixed glass

2. The Indigo and White ceramic mosaic pattern vertical wall, blue Galicha tiles complimented by white mosaic tiles create a subtle fusion between Modern Contemporary and Moroccan style

The biggest challenge in this project was to make 1705 sq. ft. jewellery showroom look grand and exclusive. We wanted to make this project look seamless and thought of creating a flow. Though the place was considerably small, we were able to work with the floor heights and ended up adding a mezzanine level, resulting in a showroom that sits elegantly in the business hub of Vadodara, on the R.C. Dutt Road, Alkapuri.

Moroccan architecture mesmerised our sense of designing, and thus we planned to take inspirations from it and follow its design principles. “BOLD MINIMALISM” was the mantra that we chanted. We wanted to create a subtle fusion between Modern Contemporary and Periodic styles. We planned to work more over the elevation as it comes in direct contact with the viewers on the main road, with the goal to capture eyes. There is a big circular opening in the front elevation cast in concrete, with fixed glass, best for trapping northern lights.

Functionality was our prime priority and had to be highly taken care of. Because it falls under the retail segment, we were occupied in throwing light over the business cycle and its success ratio. The counter heights, display area, storage and other essential functions followed the standard anthropology. Certain specific displays were customised by having a simple grey backdrop with optimum lighting and minimum design elements, which would only highlight the product displayed, strategically maintaining the focus on the showcased jewellery.

In order to make it look grand and royal, white colour was used in overall

Jewellery Showroom adorned with Moroccan Minimalism – Dipen Gada (Dipen Gada & Associates, Baroda)

Dipen Gada

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BOLD MINIMALISM” was the mantra that we chanted

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interiors, accompanied by Indigo blue. Blue Galicha tiles enhance the flooring complimented by the use of white mosaic tiles. Inspired by the Moroccans, minute details have been worked out and crafted sensitively over MDF, later on, topped with white wall paint amid

the overall colour palette containing the grey of exposed RCC, white and Indigo blue.

The main USP of the project is a vertical wall, customised and designed with Indigo and White ceramic mosaic patterns. With the help of superb workmanship, we have been able to produce the idea, which was on paper up until the execution level. A wall adjoining the staircase houses some of the most beautiful and antique wooden frames thoughtfully chosen to embrace the interiors. The tapestry of the chairs and sofa has also handpicked thoughtfully to enhance the colour scheme along with the artefacts that add to the royal touch and elevate the experiential journey from the ground floor to the mezzanine level.

The elegant chandelier hanging above

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the entrance foyer is customised from brass and light fixtures with handmade glass, directly complimenting the items showcased in the showroom. Owing to the sensitive play of lights, the products are highlighted and brought to focus. In-spite of having space constraints, we were able to provide functions such as cash counters, owner’s cabin, accounts cabin, toilet, pantry and a strong room.

After completion of this project, we were able to add one more feather to our cap of success. It gives us immense pleasure when we see our client satisfied and contended. •

The principal designer and founder of the firm Dipen Gada & Associates (DGA), Dipen Gada holds a Bachelor’s degree in Civil Engineering from M.S University, Vadodara, Gujarat. Since its inception in 1993, DGA evolved from an exclusive interior design firm to a civil and architectural planning firm and attained the position as one of the respectable and admired firms of India with an aim to leave a Global footprint. The work of DGA is regularly featured and has made an appearance in more than 100 National and International design journals and magazines. The practice has won accolades from many eminent affiliations like IIID, VM&RD Awards, Artist in Concrete Awards furthermore, Dipen Gada also headed as the Chairperson of IIID, Vadodara Chapter from the year 2006-2008.

dipen317@gmail.com www.dipengada.com

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3. Custom displays having a simple grey backdrop with optimum lighting and minimum design elements focus on the showcased jewellery

4. The customised elegant chandelier hanging above the entrance foyer

5–6. The tapestry of the chairs and sofa and the artefacts add a royal touch both to the ground floor and the mezzanine level