Jeweler’s Marketing ToolkitMerry Christmas HD-125 HD-126 HD-121 HD-130 HD-122 HD-123 HD-124 HD-106...

8
If It Snows, It’s Free* Snow Day Give-Away *Stop in for complete details on our Snow Day Free Jewelry Give-Away Jeweler’s Marketing Toolkit The Finest Diamonds Direct From Antwerp, Belgium.

Transcript of Jeweler’s Marketing ToolkitMerry Christmas HD-125 HD-126 HD-121 HD-130 HD-122 HD-123 HD-124 HD-106...

Page 1: Jeweler’s Marketing ToolkitMerry Christmas HD-125 HD-126 HD-121 HD-130 HD-122 HD-123 HD-124 HD-106 HD-111 HD-114 HD-120 HD-112 HD-113 HD-107 HD-108 HD-101 HD-102 HD-103 HD-104 HD-105

If It Snows,It’s Free*

Snow Day Give-Away

*Stop in for complete details on our Snow Day Free Jewelry Give-Away

Jeweler’s Marketing Toolkit

The Finest DiamondsDirect From

Antwerp, Belgium.

Page 2: Jeweler’s Marketing ToolkitMerry Christmas HD-125 HD-126 HD-121 HD-130 HD-122 HD-123 HD-124 HD-106 HD-111 HD-114 HD-120 HD-112 HD-113 HD-107 HD-108 HD-101 HD-102 HD-103 HD-104 HD-105

SV-102 SV-103

SV-104SV-101SV-105 SV-106 SV-107

SV-108 SV-109

SV-105

DE-101

DE-102

Custom Design & RemountTransform Your Old Jewelry

into a Masterpiece

Free Design Consultation

Get Free Jewelry* If it Hits 91°on Oct. 8th

*Visit the store or our website today for details.

Heat Wave Give-Away

*Any Jewelry purchased between Sept. 1-30 is FREE it hits 91° on October 8th at the Regional Airport.

HW-102 HW-104HW-106

If It Rains, It’s Free*

Rainy Day Give-Away

*Stop in for complete details on our Rainy Day Free Jewelry Give-Away

© 2009 AB Kohler & C

o. All Rights R

eserved.

RD-101 RD-104

*Visit the store or website today for details.

Rain on Your Wedding Day?

Your Engagement Ring is Free!

HW-103

Get Free Jewelry* If it Hits 99°on July 4th

*Visit our store for details

Heat Wave Give-Away

*Any Jewelry purchased between May 23 and June 27 is FREE if the temperature hits 99°on July 4th.

© 2

013

AB K

ohle

r. Al

l Rig

hts

Rese

rved

.

Heat WaveGive-Away

If it Hits 100ºIt’s Free

RD-107

HW-108

Custom Jewelry, Repairs, Service,Weather, Antwerp

© 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018 AB Kohler. All Rights Reserved. Jewelry designs are property of their owners.

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

Page 3: Jeweler’s Marketing ToolkitMerry Christmas HD-125 HD-126 HD-121 HD-130 HD-122 HD-123 HD-124 HD-106 HD-111 HD-114 HD-120 HD-112 HD-113 HD-107 HD-108 HD-101 HD-102 HD-103 HD-104 HD-105

AN-102AN-101 AN-103 AN-104

AN-108 AN-109 AN-111

AN-112 AN-113 AN-115 AN-116AN-114 OVERNIGHT RING

AN-106 Finance

48 Months Financing*

We are going toAntwerp, Belgium toselect the finest diamonds.

This is your chance to get theDiamond of Your Dreams and take up to 48 Months Financing* with a Smith Jewelers charge.

SmithJewelers

Antwerp GE Postcard 1 Front.indd 1 2/9/12 10:47 AM

AN-105 Finance

AN-110

The Finest DiamondsDirect from Antwerp, Belgium.

The Finest Diamondsfrom

Antwerp, Belgium.

Diamonds Directfrom Antwerp

Graphics Library Beautiful customized graphics that can be used for Duratrans, Posters, EZ Tac, Direct Mail, Catalogs and Brilliance magazine produced by AB Kohler & Co.

SN-103 SN-105

If It Snows, It’s Free*

Snow Day Give-Away

*Stop in for complete details on ourSnow Day Free Jewelry Give-Away

© 2009 AB Kohler & Co. All Rights Reserved.

If It Snows,It’s Free*

Snow Day Give-Away

*Stop in for complete details on our Snow Day Free Jewelry Give-Away

SN-101SN-102 SN-105

Snow on Your Wedding Day?

Your Engagement Ring

is Free!

Free Jewelry Give-Away

If It Snows...It’s Free!

Come in for details or visit our website.

© 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018 AB Kohler. All Rights Reserved. Jewelry designs are property of their owners.

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

The Finest DiamondsDirect From

Antwerp, Belgium.©AB KOHLER

Page 4: Jeweler’s Marketing ToolkitMerry Christmas HD-125 HD-126 HD-121 HD-130 HD-122 HD-123 HD-124 HD-106 HD-111 HD-114 HD-120 HD-112 HD-113 HD-107 HD-108 HD-101 HD-102 HD-103 HD-104 HD-105

© 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018 AB Kohler. All Rights Reserved. Jewelry designs are property of their owners.

LV-104

BR-101 BR-102 BR-103 BR-104 BR-105

BR-106CG-103

Begin Your Love Story with a Diamond

LV-105

Begin Your Love Story with a Diamond

The Dream Begins with a Diamond™

BR-107 BR-108

BR-109 BR-110LV-106

BR-113 BR-114 BR-116 BR-117

LV-107

BR-112

The Dream Begins with a Diamond.™

Celebrate Your Love with a Diamond

Engagement, Bridal, Fashion, Valentines, Spring, Mothers Day

©AB KOHLER ©

AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER ©

AB KOHLER©

AB KOHLER

Page 5: Jeweler’s Marketing ToolkitMerry Christmas HD-125 HD-126 HD-121 HD-130 HD-122 HD-123 HD-124 HD-106 HD-111 HD-114 HD-120 HD-112 HD-113 HD-107 HD-108 HD-101 HD-102 HD-103 HD-104 HD-105

© 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018 AB Kohler. All Rights Reserved. Jewelry designs are property of their owners.

MD-101 MD-102 MD-103

973-263-2498 • fax: 973-316-0885 • [email protected]

The Graphics Library images are shown in proportion to a 24”x36” poster.

Other sizes may require cropping.

Many of these layouts can be customized with your store logo and/or

different jewelry. Additional fee may apply.

LV-102LV-101LV-110 CG-101 CG-102

LV-109LV-108

TS-102 OVERNIGHT RING TS-103 OVERNIGHT RINGTS-101VA-101

LV-103

SA-101

She’s Not Going toWait Forever

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

Page 6: Jeweler’s Marketing ToolkitMerry Christmas HD-125 HD-126 HD-121 HD-130 HD-122 HD-123 HD-124 HD-106 HD-111 HD-114 HD-120 HD-112 HD-113 HD-107 HD-108 HD-101 HD-102 HD-103 HD-104 HD-105

Naughtyor Nice?It’s Your Call

HappyHolidays

The children were

nestled

all snug

in their

beds...

Seasons Greetings Seasons Greetings

Holiday Greetings

Holiday Greetings

MerryChristmas

HD-121 HD-130HD-125 HD-126 HD-122

HD-123 HD-124

HD-106

HD-111

HD-114 HD-120

HD-112 HD-113

HD-107 HD-108

HD-102HD-101 HD-103

HD-104 HD-105

Graphics Library Beautiful customized graphics that can be used for Duratrans, Posters, EZ Tac, Direct Mail, Catalogs and Brilliance magazine produced by AB Kohler & Co.

Seasons Greetings

Holiday Greetings

Seasons Greetings

Holiday Dreams

HolidayDreams

...while

visions of

sugarplums

danced in

their heads.

Happy Holidays

© 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018 AB Kohler. All Rights Reserved. Jewelry designs are property of their owners.

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

Page 7: Jeweler’s Marketing ToolkitMerry Christmas HD-125 HD-126 HD-121 HD-130 HD-122 HD-123 HD-124 HD-106 HD-111 HD-114 HD-120 HD-112 HD-113 HD-107 HD-108 HD-101 HD-102 HD-103 HD-104 HD-105

HD-115 HD-116 HD-117 HD-118 HD-119

Big Girl Holiday Dreams

We Can HelpWe Can Help

...May All Your Christmases be Bright.

Seasons Greetings

HD-109 HD-110 HD-127 HD-128 HD-129

Making Dreams Come True Since 1989

It’s Not Rocket Science

+

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER ©

AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

©AB KOHLER

© 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018 AB Kohler. All Rights Reserved. Jewelry designs are property of their owners.

973-263-2498 • fax: 973-316-0885 • [email protected]

ADVERTISING DESIGN • BRILLIANCE MAGAZINE • CUSTOM CATALOGS

DIRECT MAIL • PUBLISHING • DURATRANS • PROMOTIONAL PRODUCTS

Page 8: Jeweler’s Marketing ToolkitMerry Christmas HD-125 HD-126 HD-121 HD-130 HD-122 HD-123 HD-124 HD-106 HD-111 HD-114 HD-120 HD-112 HD-113 HD-107 HD-108 HD-101 HD-102 HD-103 HD-104 HD-105

Catalog Program Production Costs Costs are per catalog from supplied print ready silhouetted images. Cost includes customization of front and back covers, produc-tion, layout and printing. Shipping and/or mailing services are additional.

1,000 2,500 3,000 4,000 5,000 7,000 10,000 20,0008 page $3.16 $1.36 $1.13 $.89 $.71 $.57 $.43 $.2912 page $3.99 $173 $1.46 $1.10 $.91 $.69 $.51 $.3516 page $4.06 $1.77 $1.49 $1.18 $.96 $.76 $.58 $.4020 page $6.08 $2.62 $2.19 $1.73 $1.40 $1.09 $.82 $.58Custom inside front cover from your supplied image $125 per page Custom page including photography $450 per page

Show the Jewelry You Want to Sell. The custom catalog program from AB Kohler & Co is designed to provide you with greater flexibility and cost savings. The program does not require you to purchase jewelry; instead it was created to help you sell the jewelry and brands that best reflect your store and market. AB Kohler & Co works directly with you and your suppliers to produce your attrac-tive and effective catalog / direct marketing tool.

Custom Catalogs

973-263-2498 • fax: 973-316-0885 • [email protected]

Duratrans / PostersLightbox graphics are printed on backlit film and Posters are laminated for superior color fidelity, durability and UV resistance.

Supplied graphic must be fully composed, 100 dpi at full size. PDFx-4, TFF, JPEG or Photoshop files accepted.

Window Mesh©, EZ TAC© and Fabric posters are also available. Call for quote.

Shown are the most popular sizes. Any size can be produced at similar savings. Prices for printing only. Custom graphics additional. Freight and applicable sales tax additional.

16”x20” $91 $9120”x24” $95 $9520”x30” $98 $9822”x28” $104 $10424”x30” $110 $11024”x36” $126 $126

30”x40” $171 $171

Back lit Poster Film laminated Every Door Direct Mail

EDDM is a US Post Office program that delivers your promotion to every door on a postal carrier’s route giving you real penetra-tion in a geographically targeted area. With EDDM there are no list or addressing costs, and a low postage cost of just 17.5¢ per piece really saves you money on mass mailings.

Costs include full color 9”x 6.5”EDDM cards customized with your event information and store logo. Select from our graph-ics library or have a custom design. Photography is additional. Cards are bundled in 100s. You pay the postage at your post office. Shipping is additional.

1,000 - $565; 2,500 - $825; 5,000 - $1,060; 10,000 - $1,795

BRILLIANCE Production CostsCosts are based on complete production of your custom magazine including: design, copy writing of editorial, layout, customization of select editorial, production, printing and project management. Shipping and mailing are additional. Production time is approximately 8-10 weeks.

NOTE: Any page that is not advertising is considered editorial. For planning purposes assume that 2 pages of editorial are already accounted for in the total page count (front cover, introduction/ table of contents). For a 20-page magazine with 12 pages of advertising there are 6 pages available for articles (2+12+6=20). Brilliance Magazine can be made larger to accommodate more articles and advertisers.

5,000 10,000 20,00020 page $14,150 $17,275 $22,53024 page $17,200 $21,500 $27,27528 page $19,010 $23,050 $30,07032 page $22,500 $26,400 $35,150Total page count includes covers i.e.: 28 page plus covers = 32 pages

Production time is approximately 8-10 weeks.

BRILLIANCE™

Brilliance Magazine is a consumer magazine produced by AB Kohler & Co that is customized for your store. It is an elegant and powerful marketing vehicle that cuts through the clutter and po-sitions your store as the market leader. It features articles about jewelry and fashion that will inspire your clientele to make better jewelry and watch purchases.

Brilliance is created to help you maximize the value of the co-op dollars that are available from your various suppliers. You select the advertisers from among your vendor base. That helps assure that the publication reflects your store’s merchandise selection.

Antwerp & Weather Promotion Packages*Postcards are 6”x4” full color front, black on reverse, customized with logo and ad-dress front and back. Duratrans or Poster is 24”x 36”. Press release is supplied as a digital file ready for distribution to your local media. Shipping and handling additional.

† Logo must be supplied in illustrator eps format. Duratrans / Poster are not custom-ized. Prices subject to change. Postcard mailing additional.

Your Choice of Graphic

Color Duratrans, 1000 Color Postcards†

and Press Release

Only $355* No Charge for Customization†

Postcard Mailing Costs for 1,000 pieces (automated USPS mailing) from client supplied list in Excel format.

Mail Set Up and Addressing $155NCOA option $ 45 US Postage at cost