JEWEL TRADERConnecting inspiration globally

Cell (082) 498 6352 | Email sancia@jewellersnetwork.co.za | www.jewellersnetwork.co.za | P.O. Box 525 Fourways North 2086

A P R I L 2 0 1 4

All our diamonds are conflict free, best prices guaranteed!

Head office: West Tower,3rd Floor, 27 Ridge Road ,Park Town,JHB | TeL: +27 (0)11 484 7205 | eMaiL: darrenp@proteadiamonds.co.za

cape Town , Garden rouTe & durban office: 170 Buitengracht street, Cape Town | TeL: +27 (0)21424 2002

omri: +27 (0)76 573 9866 | omril@proteadiamonds.co.za | orders@proteadiamonds.co.za

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CONTENTSAPRIL 2014

3 FEATURED ARTICLE Intercolour Welcome to my World

4 FEATURED ARTICLE Arthur Thomas on Tanzanite

9 FEATURED ARTICLE Pantone Colour of the Year - Radiant Orchid

10 FEATURED ARTICLE Arthur Thomas on Emerald

16 FEATURED ARTICLE Enduring Attraction

17 FEATURED ARTICLE The Watch that sold for R1.7 Million

19 FEATURED ARTICLE ZA Stamp Comes to Jewellex 2014

22 FEATURED ARTICLE STATE Diamond Trader

24 FEATURED ARTICLE JNA Awards

page 16

www.jewellersnetwork.co.za

“Simplicity

is the

ultimate

sophistication”- Leonardo da Vinci

JEWEL TRADER | 1

Having been in the music industry as a marketing and sales executive, the world of gemstones

was a dramatic but beautiful change to my career.

Today; through hard work, attention to detail and a sincere love for our product, Intercolour Gems stocks an exceptional range of calibrated and free-size stones in all shapes. Tanzanite, Emeralds, Blue Sapphires, Rhodolite Garnet and Aquamarines are particularly popular at the moment and are selling extremely well.

Tanzanite gained popularity in the 1970s when Tiffany and Co brought it to the market. Intercolour recognised immediately that something special had entered the market; and now has a long standing reputation as one of the leading suppliers of top-grade Tanzanite to the local jewellery industry.

Emeralds have been prized throughout history, as have Rubies and Sapphires. Since its inception Intercolour has slowly and steadily increased its range of these remarkable fine gemstones to include not only beautiful one and two caraters, but also the exceptional diamond cut calibrated goods which we offer from 1.0mm all the way through to 5.0mm.

The demand for coloured gemstones keeps growing and Intercolour has been a leader in presenting an exceptional range of well-priced and well-cut stones. The enduring appeal of beautiful stones will always attract collectors, jewellers and jewellery designers.

A good friend who is a leading Parisian jeweller once told me “…the best kept secret in the jewellery industry is Lemon Quartz; as it manages to make every other coloured stone it is set alongside look extraordinary”.

There are other timeless pairings of colour both in nature and in the gem world. Amethyst/Turquoise (Lilac Breasted Roller), Peridot/Swiss Topaz (Blue-Cheeked Bee Eater), Tanzanite/Tsavorite (Green Wood Hoopoe).

At Intercolour we are extremely excited to showcase our latest shipment of stones to elevate your everyday jewellery collections - our stones set the bar without setting limits.

My suppliers and clients (that’s you!) have trained my eye in a way the classroom never could. Over the years I have hand-selected fabulous stones and paired them with something unexpected. It makes the world of gemstones all the more interesting.

Feel Beautiful

Jo Dallamore

WELCOmE TO my WORLDI started working at Intercolour Gems at the beginning of March 2003. And what a wonderful journey the last eleven years have been! I have met extraordinarily talented cutters, goldsmiths and gem dealers and have had the privilege of attending Gem and Jewellery shows in London, Hong Kong, Las Vegas and Bangkok. I have walked “football fields” to find the right stones at these shows, and I talk to dozens of experts daily to ensure that I bring only the highest quality stones home.

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www.intercolour.co.zaJEWEL TRADER | 3

Coaxing the best colour from this gem requires some knowledge of its crystalline structure.

The proportions of a tanzanite crystal resemble those of a matchbox standing on end. The blue axis, which is to seen when looking down the length of the crystal through its top face, has the smallest cross-section. The reddish axis can be seen through the broad flat frontal face and the axis that runs through the narrow sides may vary from brown to greenish in hue.

The finest tanzanites exhibit a magnificent cornflower blue that may resemble the colour of top Kashmir sapphires. In order to display this hue the stone must be cut with its table perpendicular to the blue axis. However, the achievement of this ideal orientation may involve a substantial weight toss. Lapidaries are often tempted to tilt the stone toward its red axis. While this enables him to gain a little more “spread,” he has sacrificed colour for weight and the resulting stone will have a more purplish hue.

Natural blue-purple crystals are rare but the dark reddish-brown crystals that are recovered from the sub-strata respond to heat treatment by yielding fine blues. Heating may also cause fractures to travel through included material, shattering it. Thus, it is important to pre-form clean gems from the material before treatment. Well-cut stones have a pleasing brilliance partly because of the relatively high refractive indices: 1.692 to 1.701. The specific gravity of this material is remarkably consistent at 3.355.

ApplicationTanzanite is seen at its best when cut into important single stones of four carats or larger with cushions, ovals, trilliants or pear shapes all working well. The material may still hold its colour quite well in the one to three carat sizes where ovals tend to dominate but sub-caraters tend to be anemic. Intensely coloured

material suitable for cutting small rounds, calibrated sizes, or fancies is very scarce and it is in this area that one frequently encounters colour enhancement.

With a hardness of 6.5 to 7.0 on the Moh’s scale, tanzanite is well-suited for use in pendants, earrings, or brooches, but it is somewhat brittle and the facet junctions may become abraded with heavy use. When mounting tanzanite in rings, it is advisable to surround the stone with diamonds for protection, or forego the use of claws and employ bezel settings. The rich violet-blue of this gem contrasts beautifully with white diamonds, and it is complemented by the use of platinum or 18ct yellow gold.

TANZANITEOne of tanzanite’s most compelling attributes is its trichroism. A well-formed zoisite crystal will be seen to exhibit three different colours depending on the angle of view.

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JEWEL TRADER | 4

Tanzanite is sensitive to thermal shock so sudden, marked temperature changes must be avoided when setting, repairing, or cleaning tanzanite jewellery. It is essential that workshop staff do not treat this gem in the same way they do with a much more durable sapphire.

Tanzanite offers an exciting range of colour in a wide variety of sizes and shapes.

Workshop staff do not treat the material as sapphire. Sales staff should be aware that the apparent hue of a tanzanite will vary considerably depending on the nature of the light it is viewed in.

Tanzanite SimulantsWhile it is rumoured that Russian scientists have been manufacturing synthetic tanzanite since the early nineties this has not been documented nor has any such material been available commercially.

There are several tanzanite imitations currently on the market. In 1996, Gems & Gemology reported on the following three tanzanite imitations: (1) man-made glass marketed as U.M.Tanzanic, (2) blue synthetic sapphire marketed as Blue Coranite and (3) purple YAG (yttrium aluminum garnet) marketed as Purple Coranite. For the gemologist, these imitations were easy to detect because their gemological properties

- most importantly optic characters, refractive indices and specific gravities - differed from those of tanzanite. In 1999, a more convincing imitation hit the market - synthetic forsterite. Like tanzanite, blue synthetic forsterite is highly pleochroic, exhibiting blue and purplish pink colours in polarized light. Because it also has the same optic character and sign as tanzanite (biaxial +), the best way to separate blue synthetic forsterite is by its refractive indices 1.635-1.670 (compared to tanzanite’s 1.69-1.70).

Forsterite

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JEWEL TRADER | 5

Synthetic Forsterite Chemical composition Magnesium silicate

Mg2SiO4

Crystal system Orthorhombic

Hardness 7

Optic nature Biaxial +

Refractive index 1.634 - 1.670

Birefringence 0.033 - 0.038

Specific gravity 3.22

Pleochroism Strongly dichroic

Fluorescence LW: chalky orangy yellow SW: weak greenish yellow.

Although forsterite does occur in nature, it is not suitable to be cut into gemstones. As from 1999 large size synthetic forsterites have been created in Russia by the Czochralski pulling technique.

Due to it possessing physical and optical properties that lie close to those of tanzanite this synthetic is generally marketed as “synthetic tanzanite” however it does not exactly replicated the zoisite properties and it would be more accurate to describe it as a tanzanite simulant.

Cobalt Coated Tanzanites Tanzanite may be subjected to other forms of treatment as well. Coated Tanzanites were discovered and tested by the AGTA and AGL laboratories. A thin layer of cobalt coatings was applied to improve the colour of the Tanzanite. The treatment takes the form of a surface coating which can improve the apparent colour of the tanzanite by as much as two grades, ie from A or AA to AAA or AAAA. The colour enhancement gives the stone the appearance of better colour and therefore it seems to be more valuable, than it was originally. However, since the cobalt coating is superficial it is readily polished off so the treatment must definitely be disclosed by the seller. The cobalt treatment is sometimes quite hard to identify with a 10x loupe, but under higher magnification, using a gemological microscope there are give away signs. On a perfect example the only way one can tell with the naked eye is by the

colour, which just doesn’t look right. When checked with a loupe one can see that the colour is patchy, particularly when viewed from the crown, and when the stone is put under X –Ray Fluorescence it will show relatively high levels of cobalt.

Care Of TanzaniteWhile Tanzanite is a relatively hard gemstone, it is not particularly durable. Tanzanite may chip or break if exposed to moderate blows or sudden changes in temperature. It is best suited for wear in earrings and pendants. When mounted in a ring or bracelet, special attention should be paid to ensure the stone is well-protected.

Tanzanite should never be cleaned with an ultrasonic or steam machine. Tanzanite can be cleaned with almost any commercial jewellery cleaner or plain soap and warm water using a soft brush. Be sure to rinse and dry thoroughly after cleaning.

SOURCE: Arthur Thomas Gems

Synthetic forsterite Photo courtesy of Chaman Golecha Gem Testing Laboratory, Jaipur

Forsterite on left and Tanzanite on right

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Compared to 2013’s popular emerald, this muted hue is much softer and more pastel.

Pantone describes this pretty purple as “magical, enigmatic, and an appealing hue for distinctive combinations and flattering to many hair, eye and skin tones.”

Indeed, radiant orchid pairs well with olive and deeper hunter greens, offering gorgeous combinations when set with turquoise, teal and even light yellows. Pink sapphires deliver a perfect radiant orchid with their dazzling, classic tone and versatility ideal to pair with either pastel or strong tones.

More of this captivating purple will appear in store racks and on shelves, including at jewellery and accessories counters.

Past Pantone Colours of the Year

• Emerald(2013) • SandDollar(2006)• TangarineTango(2012) • BlueTurquoise(2005)• Honeysuckle(2011) • Tigerlily(2004)• Turquoise(2010) • AquaSky(2003)• Mimosa(2009) • TrueRed(2002)• BlueIris(2008) • FuchsiaRose(2001)• ChiliPepper(2007) • Cerulean(2000)

SOURCE: Coloured Gemstones, March 2014, International Colored Gemstone Association

ORCHIDRadiant orchid looks like the leading colour of 2014. It was chosen as the colour of the year by Pantone, a New Jersey based company famous for its Pantone Matching System that supplies the hues relied upon in industries like printing or the manufacture of paints, fabrics and plastics.

magical, Enigmatic

RADIANT

Zambian emerald 3.5ct

The ideal emerald mirrors the saturated green of verdant spring grass, this is a delicate

balance of yellow and blue. However the hues of the finest stones will always exhibit some degree of variation depending on their source.

Colombian stones, for example, are often a pure mid-green whereas Zambian stones may range from a crisp slightly bluish-green to a deep blue-green with a dark tone.

The Roman historian Pliny was very astute when he recognised emerald as a form of beryl and defined it as the grass-green variety of that mineral. Modern attempts to establish a more scientific definition have proposed that emerald should be regarded as the chrome-rich variety of beryl however this as generated numerous and sometimes heated disputes over the role of vanadium as a chromophore. For example stones from several Brazilian sources that were identified as emerald by American laboratories were then described as vanadian beryl by their European counterparts.

Emerald is reasonably hard at 7.5 on the Moh’s scale, but goldsmiths and setters should handle it with care since it can be brittle. Craftsmen should also be aware that these stones are frequently treated with oil, in fact one very rarely encounters a Colombian stone that has not been oiled. This means that de-greasing agents, ultra-sonic treatments, etc are to be avoided at all costs.

Emeralds that have no visible internal features are rare indeed. A few typical inclusions add to the stone’s character and establish its identity. Using a microscope, a specialist often can tell a stone’s origin and even the mine it came from.

Emeralds exhibit a wide range of basic physical constants. The values for Colombian material tend to be at the lower end of the scale, with a specific gravity of 2.68 and a refractive index of 1.570 to 1.576. African emeralds generally have relatively high constants, with an average S.G. of 2.78 and an R.I. of 1.589 to 1.597. These figures and the associated improvement in brilliance and lustre can be attributed to the presence of traces of iron that is typical of this material. However gems originating from those mines that fall outside the Mozambique Orogenic Belt such as Sumbawanga in Southern Tanzania, Lake Manyara in Central Tanzania and Morafeno in the Mananjari province of Madagascar do not exhibit these unusually high constants. The Lake Manyara deposit is of particular interest because it also holds an occurrence of the rare chrysoberyl variety alexandrite. An equally rare gem material, rhodizite is sometimes associated with the Malagasy emeralds.

EmERALD Emerald is a variety of beryl, a beryllium silicate that crystallizes in the form of hexagonal prisms. Beryl is allochromatic, which means that it is absolutely colourless when it is found in its purest form named Goshenite. Its varieties, such as aquamarine, emerald, heliodor and morganite, depend on various trace elements for their beauty and colour.

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Colombian emerald 16.0ct

JEWEL TRADER | 10

M Jennot and Author Morafeno Mine

The Morafeno deposit was recently featured in the Guiness Book of Records as the source of the world’s largest specimen of emerald crystals in matrix.

There are two principle methods by which emeralds are synthesized in the laboratory. Flux-melt is the process that is generally preferred in America and Australia whereas in Russia the hydrothermal process appears to be more widely used.

World’s largest emerald matrix spec

Varnished quartz schlenters

Chatham Synthetic coated as schlenter

Flux-melt cluster Chatham (USA)

Hydrothermal synthetic (Russia)

Triplet simulant

Dye in fracture-filling

JEWEL TRADER | 11

Johannesburg: PO Box 391647, Bramley 2018. Tel: (011) 553-2300. Fax: (011) 553-2400.Cape Town: PO Box 3072, Tygervalley 7536. Tel: (021) 914-0393. Fax: (021) 914-0366.Durban: PO Box 2288, Pinetown 3600. Tel: (031) 701-4705/6. Fax: (031) 701-1171.Port Elizabeth: PO Box 34436, Newton Park 6055. Tel: (041) 365-5168. Fax: (041) 365-5169.e-mail: info@microsep.co.za www.microsep.co.za

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As long time trading hub for Tahitian pearls and related jewellery, Hong Kong is where

the pearls get sorted, graded and distributed to Chinese mainland buyers and to jewellery manufactures from across Asia. Through Hong Kong, Tahitian pearl jewellery sells into Europe, the US and the rest of the world, according to Johnny Cheng, President of the Tahitian Pearl Association Hong Kong (TPAHK).

A natural decline in Tahitian pearl production poses a major challenge. “Pearl cultivation requires healthy baby oysters, and we face a shortage of baby oysters once every few years. Recently, there has been a shortage,” explains Cheng. “Production volume is expected to drop in the coming months, pushing up the price of Tahitian cultured pearls by about 20 per cent.”

According to Cheng, the Chinese mainland and Japan provide great demand for 8mm Tahitian cultured pearls, but 8 – 9mm pearls are scarce. “Tahitian pearl exports are strictly controlled by the local government. All pearls must pass an X-ray inspection before export to ensure 0.8mm or above thickness in the nacreous layers, but some pearls may fail the inspection.”

Cheng says that relevant exports to the US and Europe are affected by the economic downturn. “On a brighter note, the Chinese mainland has become one of the biggest consumer markets for jewellery.

“Mainland consumers prefer large, round pearls, measuring 10 – 14 mm in diameter with good lustre and colours, but such pearls account for only five per cent of total production. Due to a limited production, prices keep rising. There is a strong need to educate mainland consumers that other shapes, like oval, button, circled, baroque and drop, look equally good on finished jewellery.”

More Tahitian pearl auctions held in Tahiti and Hong Kong last year indicate growing demand.

“At auctions in Tahiti in July and November 2013, Hong Kong buyers showed strong appetites for high-quality, large pearls”, says Cheng, predicting the trend will continue. He also forecasts that round, dark Tahitian pearls measuring 10 – 14mm will dominate.

TPAHK reveals that Hong Kong has seen a significant growth in its Tahitian pearl trade, accounting for 55 per cent of all Tahitian pearl exports in the latest available statistics. Riding on that success, Hong Kong should continue to shine in the Tahitian pearl industry.

SOURCE: Pearl, March 2014, Hong Kong Pearl Association

ATTRACTIONDespite rising prices due to a natural production decline, strong demand for Tahitian pearls should continue throughout 2014.

Enduring

FEATURED ARTICLE

JEWEL TRADER | 16

Patek Phillippe is the world’s best watch brand, and this collector’s piece, which is circa 1955,

is quite rare, as older pieces are far more difficult to find,” said Sharne Edelson of Stephan Welz & Co.’s Jewellery Department. “Adding to its value is the fact that the movement, casing, dial and glass are all original.

Since its inception in 1839, Patek Philippe & Co., Genève has created some of the world’s finest timepieces. Every watch is handcrafted with such care and attention to detail that even the simplest watch takes up to a year to produce. These unique timepieces have become a firm  favourite among royalty, politicians and celebrities, with famous wearers such as Pablo Picasso, Prince Charles and Brad Pitt.

Competition for the wristwatch was heated, with collectors flying in from overseas and committed bidding via phones and internet. But in the end, it sold to a local collector, who according to Edelson, has always wanted this particular watch. “This just goes to show that the hammer falls where the value is, which is ultimately determined by the collectors themselves,” said Edelson.

With specialists in Cape Town and Johannesburg, Stephan Welz & Co. offers free auction valuations. Entries for the June Fine Art & Design Auction close 31 March, please contact ct@stephanwelzaandco.co.za or 021 794 6461 for further details.

R1.7 mILLIONA gentleman’s 18ct gold Patek Phillippe & Co. wristwatch, Genève, circa 1955, which had an estimated value of R10 000 – R15 000, nearly stopped time at a Stephan Welz & Co. auction in March, when it sold for R1.7 million.

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a f r i c a 2 0 1 4Sandton Convention Centre, Johannesburg, South Africa

2 - 4 AUGUST 2014

Lorna Lloyd, Chief Executive Officer of the Jewellery Council of South Africa explains:

“The SANS 29 Standard, published by the SABS, now includes a requirement for jewellery to be marked with a “ZA” stamp in order to be identified as ‘Proudly Manufactured in South Africa’. This has become a compulsory marking and is being phased in so that all jewellery produced in the country, destined for any market should have a ZA stamp included”.

In support of this initiative, the Jewellery Council of South Africa will offer manufacturers the opportunity to purchase these ZA stamps at the Jewellex 2014 event.

The stamp is manufactured from hardened tool steel, 1mm x 1mm in size and is available in either a curved or straight shape.

“Manufacturers attending Jewellex can pre-order the stamps,” continues Lloyd. She explains that the main aim behind implementing the stamp is to identify locally produced products so that the consumer, especially those from abroad, has the option of purchasing locally produced jewellery rather than imported products. “After all, South Africa is known worldwide as the Land of Gold, Platinum and Diamonds,” she notes.

This is expected to bode well for the South African jewellery industry, and assist in growth of the market, as well as in the showcasing and recognition of local talent.

“South Africa is home to some incredibly talented jewellery designers and manufacturers, and this new stamp will allow us to showcase this further. The Jewellery Council of South Africa fully supports the initiative and is very excited about what it means for our industry. We would like to reiterate that the ZA stamp is only to be used on jewellery manufactured locally. It is illegal to stamp imported goods with the stamp,” she concludes.

ZA STAmPJewellex Africa, Africa’s premier jewellery and watch showcase is set to take place in August this year in Johannesburg. The event has been hosted by the Jewellery Council of South Africa for over 40 years and will this year offer buyers the opportunity to purchase locally manufactured jewellery stamped with the ZA stamp.

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comes to Jewellex 2014

JEWEL TRADER | 19

Timberland watches are proudly distributed by CJR Gift Sales. The brand’s New England roots define its essence: simplicity, craftsmanship and a concern for protecting the environment. All Timberland watches are equipped with quartz movements, stainless steel cases and mineral glass, with a sapphire

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JEWEL TRADER | 20

SA Jewellery Centre, Suite 313, 3rd Floor,

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JEWEL TRADER | 21

Pearl and Crystal Designs

For South Africa, this was an opportunity to showcase the country’s diamond beneficiation

and jewellery-making sectors, as well as exposing and educating South African manufacturers and jewellers to international markets.

Also accompanying the CEO were a group of young entrepreneurs who were given an opportunity to showcase their work to the global market. The State Diamond Trade through the partnership with DTI facilitated for 8 loose diamond companies and 8 Jewellers to exhibit at the show.

“As South Africa, one of our aims is to grow our diamond manufacturing and beneficiation industry. Along with this is the responsibility we have to afford young people an opportunity to access this sector, thus creating more entrepreneurs, and consequently, more job opportunities.” Ms Zikalala said.

In 2011 Government approved the Beneficiation Strategy, to promote local value addition. The work of the State Diamond Trader in this regard forms part of the implementation of this Strategy.

Mineral Resources Minister Ms Susan Shabangu hosted the first National Jewellery Forum in 2013, an ideal platform to grow the country’s diamond cutting and polishing industry.

“As part of the continuing work of the forum, shows of this nature are important yardsticks to be used to constantly measure the level and quality of South Africa’s diamond and precious metals beneficiation,” Ms Zikalala continued.

South Africa will participate at the next Hong Kong International Jewellery Show in September 2014.

Who is the State Diamond Trader?

•The State Diamond Trader is a state owned entity established in terms of Section 14 of the Diamonds Amendment Act, 29 of 2005. The company is classified as a Schedule (3b) entity in terms of the Public Finance Management Act (PFMA).

•The State Diamond Trader buys and sells rough diamonds in order to promote equitable access to and beneficiation of diamond resources.

• Its aim is to address distortions in the diamond industry and correct historical market failures to develop and grow South Africa’s diamond cutting and polishing industry.

•The State Diamond Traders is eligible by law and proclamation to purchase up to 10% of Run of Mine production from all diamond producers in South Africa.

•The State Diamond Trader sells to compliant customers selected through its approved application process

What was your experience from the South African perspective of the show?

The first South African National Pavilion was a tremendous success with regard to the marketing of the diamond and jewellery industry and establishing South Africa as a global player. There is a perception that South Africa is a producing country only; it was therefore vital that the South African industry (both loose diamond manufacturers and jewellery manufacturers) had a presence at one of the largest trading show to showcase their finished projects. These platforms are vitally important to the industry at large as it provides all exhibitors exposure to these markets and an opportunity to access the growing economy of China and the rest of Asia. Feedback received from the loose diamond exhibitors were inspiring, reinforcing State Diamond Trader’s vision and motivating the institution to continue facilitating such programmes. Participation at this first event should been seen as part an onward learning curve.

STATE DIAmOND TRADERState Diamond Trader CEO Ms Futhi Zikalala recently led a delegation from South Africa to the Hong Kong International Jewellery Show, one of the biggest in the world, attracting participants from over 50 countries and regions.

FEATURED ARTICLE

JEWEL TRADER | 22

STATE DIAMOND TRADERTel: +27 11 334 2691 Fax: +27 11 334 1540

Email: infosdt@statediamondtrader.gov.za225 Main Street,

Johannesburg 2001

YOUR NATURAL REFINED CHOICE

What is the JNA Awards?

Organised by JNA (Jewellery News Asia), the annual JNA Awards honours the innovators and leaders of the international jewellery industry in manufacturing, branding, retailing, best business practice, innovation, sustainability and outstanding contribution. It is one of the most prestigious programmes in the international jewellery and gemstone trade.

What is the purpose of the JNA Awards?

The purpose of the JNA Awards is to celebrate the jewellery and gemstone industry’s successes and achievements, with a focus on the impact they made in the Asian region.

Who are the sponsors for the JNA Awards?

For JNA Awards 2014, we have Rio Tinto Diamonds and Chow Tai Fook as our Headline Partners. They have been with us since the inception of the Awards.

For our Honoured Partners, we have the Diarough Group, Gübelin Group, the Israel Diamond Institute (IDI), KARP Group, Paspaley Pearling Company and Shanghai Diamond Exchange (SDE). IDI, KARP and SDE have been our Honoured Partners since 2012, while Gübelin is returning for a second straight year supporting the Awards. Diarough and Paspaley are the latest additions to our roster of partners.

How do applicants benefit from the JNA Awards?

By entering the Awards, the applicants get more than just the opportunity to bring home a trophy. They can raise their profile through the Awards public relations and communication campaigns, distinguish themselves and acknowledge team’s effort among the

international jewellery community. They can also be part of the leadership group to uphold excellence and promote best practices and impress partners, clients and investors by being recognised at this industry-wide Awards.

What criteria is required to apply for the JNA Awards?

The JNA Awards welcomes all qualified companies and individuals to submit entries.

The applicant is required to describe their business, including business model, market positioning, product and service offerings, clientele, price range and distribution channel.

There are 16 Awards Categories and the applicants will need to what show us what made their business unique or special that qualifies them in the specific categories that they would like to enter.

For a more extensive look into the specific criteria for each category, please go to the Awards entry page: http://www.jnaawards.com/AwardsEntry/tabid/4969/Default.aspx

What is your marketing plan for the JNA Awards?

The JNA Awards is supported by a dedicated PR and marketing plan targeting both trade and consumer media, in addition to regular editorial coverage in our publications (JNA, CJNA and SILVERSTYLES)

We also work with PR Newswire (“Official Newswire Partner”) to distribute a series of multimedia news releases to global media communities (US/International English media and Mainland Chinese media).

JNA AWARDS

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