2018

®

©2018 Jeunesse Global Holdings, LLC. All Rights Reserved. Published 09062018Jeunesse is a trademark of Jeunesse Global Holdings, LLC

• We are in the business of finding Customers, keeping Customers

and maximizing profitability.

• Customers are your business – without them you have no business!

CUSTOMERS ARE YOUR BUSINESS

WHY WE LOVEOUR CUSTOMERS

CUSTOMERENGAGEMENT

Increased Revenue

Increased Brand Loyalty

Increased Purchase

Increased Referrals

Reduced Churn

Increased Cross-sell

• Stay loyal longer

• Talk favorably about the company

• Pay less attention to the competition

• Are less price sensitive

• Offer improvement ideas to the organization

• Cost less to manage than a new Customer

SATISFIED CUSTOMERS

Satisfied

Highly satisfied

Dissatisfied

Loyal

Highly loyal

Disloyal

CUSTOMER SATISFACTION LOYALTY AND RETENTION MODEL

RETAIN

DEFECT

• U.S. companies lose half of their customers in five years

• A typical company has a customer defection rate of 10-30%

• Raising the customer retention rate by 5% can increase the

value of the average customer by 25-100%

https://hbr.org/1996/03/learning-from-customer-defections

WHY CUSTOMERS ARE IMPORTANT

• Top 20% of customers deliver 80% of the revenue

• Existing customers contribute 90% of the revenue

• Top 20% of customers deliver more than 100% profits

• Between 5% and 30% of all customers have the potential

for moving up the loyalty ladder

• 2% upward migration in the loyalty ladder means 10%

more revenue and 50% more profits

Experts Jay Curry and Adam Curry

ACCORDING TO CRM EXPERTS

Strangers – Short-term, low-profit customers

Butterflies – High-profit potential, but tend to be short term and disloyal

Barnacles – Stay around for the long term, but generate relatively low profits

True Friends – Both highly profitable and long-term customers

(Reinartz, W., and Kumar, V., 2002)

TYPES OF CUSTOMERS

• Platinum Tier – The company’s most loyal customers

• Gold Tier – Seek price discounts, less loyal, use multiple vendors

• Preferred Tier – Essential customers who provide the volume to

utilize the company’s capacity, but their spending levels, loyalty

and profitability are limited

THREE LEVELS OF CUSTOMERS

1. Retail Customer – Makes a one-off purchase and pays full price. Can earn loyalty points. Has limited options in Joffice™.

2. Preferred Customer – Chooses to join SmartDelivery and gets a discounted price. Earns increased loyalty points. Has limited options in Joffice.

3. Wholesale Customer – Purchases a Starter Kit, does not build the business. Receives the same discounted price as a Distributor. Has full access to Joffice. Does not get loyalty points. (What is we want to convert a Wholesale Customer to Jeunesse Preferred? )

JEUNESSE HAS THREE TYPES OF CUSTOMERS

JEUNESSE PREFERRED CUSTOMER LOYALTY REWARDS PROGRAMCustomized for your Customers

2018

Introducing

• Discounted pricing with subscribe and save• Loyalty points with every purchase • Free gifts and swag• Gold & Platinum Jeunesse Preferred levels • Fast track option to Gold/Platinum Preferred

• Refer a friend • Upgrade to Distributor • Product specials • New Customer app

JEUNESSE PREFERRED CUSTOMER LOYALTY REWARDS PROGRAM

Month 6(SD 5)

22

Plus 90

11

No redemption

60

Can redeem

60

Can redeem

60

Can redeem

60

Can redeem

60

Can redeem

60

Reward redemption

Loyalty points

Loyalty Incentives

CV

Auto Responder Messages Messages Messages Messages Messages Messages

Jeunesse Preferred Gold Reward Points

Jeunesse Preferred Gold Reward Points

Jeunesse Preferred Platinum Reward Points

Jeunesse Preferred Member Reward Points

Jeunesse Preferred Member Reward Points

Jeunesse Preferred Member Reward Points

60

Month 1Initial Order

Basic loyalty points

11

Month 2(SD 1)

16

IncreasedPoints

Month 3(SD 2)

16

Month 4(SD 3)

22

DoublePoints

Month 5(SD 4)

NEW LOYALTY REWARD PROGRM OVERVIEW

Jeunesse Preferred Customer Loyalty Rewards Program

JEUNESSE PREFERREDCUSTOMER SUPPORT

• A dedicated team at Jeunesse will focus only on Customer calls.

• When the Jeunesse Preferred Customer reaches the Gold or Platinum level, they will have access to a dedicated phone line for more immediate and personalized service.

• Customer Support will be trained on how to help incentivize Customers to stay with us longer

A Gold Jeunesse Preferred Customer has at least two consecutive SmartDelivery orders.

• Can earn extra loyalty points with each purchase

• Will receive product samples, discounts, free gifts

• Direct line to Customer Support

• Fast track to Gold: $350

GOLD JEUNESSE PREFERREDCUSTOMERS Gold Jeunesse Preferred 15% Reward Points

• A mystery gift will ship with the second and fourth SmartDelivery orders

• A way to say “Thank you” to our Customers and let them sample additional products

FREE MYSTERY GIFTSWITH SMARTDELIVERY

• Earn double loyalty points • Access to Platinum Customer Support

• Direct line• Platinum email • Receive a response within 24 hours

• Receives one-time bonus of 90 loyalty points• Free gifts • Birthday specials • Fast track to Platinum is any one-time order of more than $700 (with SmartDelivery)

PLATINUM JEUNESSE PREFERREDCUSTOMERS Platinum Jeunesse Preferred 20% Reward Points

• Fast track to Gold• When a Jeunesse Preferred Customer

places a first-time order of more than $350 USD (or any currency equivalent) and joins SmartDelivery, the Customer will jump to Gold Jeunesse Preferred with all the benefits

• Fast track to Platinum• When a Jeunesse Preferred Customer

places a first-time order of more than $700 USD (or any currency equivalent) and joins SmartDelivery, the Customer will jump to Platinum Jeunesse Preferred with all the benefits

FAST TRACK GOLD/PLATINUM LEVEL

• Jeunesse Preferred Customers can earn loyalty points by referring friends

• With the first purchase from a friend, the Customer who made the referral will receive 10 loyalty points

• The Sponsor will get another Customer, along with the CV from every order

REFER A FRIEND

JEUNESSE CUSTOMER NEW FRONT OFFICE SHOP AND PRICING OPTIONS

New Jeunesse Preferred Customer information

New Gold Jeunesse Preferred Customer information

New Platinum Jeunesse Preferred Customer information

Joffice drop-down information

New Retail Customer & Jeunesse Preferred

Customer Mobile App

Have your Customer: 1. Download the mobile app2. Choose the Jeunesse Preferred Customer price3. Create their Joffice login information 4. Sign up for SmartDelivery – with any amount of product. As

long as they stay on SmartDelivery, they will maximize their loyalty points and earn free gifts and products.

They can now shop anytime they want in their Joffice shop, and get discounted pricing while earning loyalty points and free gifts.

JOINING OURLOYALTY REWARDS PROGRAM IS EASY

Once your Customer has enough loyalty points to cover the product they would like, they can: 1. Either use the mobile app and click on redeem points, or log in to

their Joffice.2. Go to the free product shop and select a free product (must have

enough loyalty points to cover the product). 3. Each product shows the amount of loyalty points needed, such as

Luminesce Cellular Rejuvenation Serum: 111 points. 4. Add the shipping and handling payment information.5. Check out. The free product is on its way. 6. Start earning more loyalty points for your next free product.

HOW TO REDEEM LOYALTY POINTS

1. Extra Personal Volume – as long as you are on SmartDelivery, extra points will go to your weak leg and help with cycles (Customers are not in the tree)

2. Points go to your upline

3. Jeunesse will take care of your Customers, so you can focus on building your team

4. All volume from Retail Customers, Jeunesse Preferred and SmartDelivery counts toward ongoing promotional PGV, Matching Bonus, Founders Pool and Diamond Bonus Pool requirements

SPONSOR BENEFITS

©2018 Jeunesse Global Holdings, LLC. All Rights Reserved. Published 09062018Jeunesse is a trademark of Jeunesse Global Holdings, LLC