Jeu Facteur AcademyGamification in Recruitment

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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Formapost• The French postal service

Formapost struggled with employee retention. After a short trial period, around one-quarter of new hires left the company—which cost Formapost extensively in recruiting and hiring budgets.

Formapost• So, to achieve this

clear singular goal of increasing employee retention rates, the company turned to gamification.

Formapost• Formaposte launched

Jeu Facteur Academy, which allowed players (and potential candidates) to “live” a week in a life of a new hire postal carrier.

Formapost• It had situations of

getting them up early in the morning, learning about postal work, and even elements of ethics on the job as a way of managing realistic expectations.

Formapost• The gamification effort

succeeded immensely. Drop-out rate went from 25% to 8% after the game was introduced in the hiring process, according to Enterprise Gamification Consultancy, and the company found candidates were better prepared and asked better questions.