Executive summary

The Jete bar is an up and coming gluten free bar that is not only nutritious, but allergy

sensitive as well. The bar is being sold at small local grocers with the average price of $2.79.

Currently, Jete’s marketing efforts are towards the saturday market in Boise and through social

media sites such as Facebook. This product is produced by the owner, weekly, in a local

commercial kitchen. Their direct competitors are Luna, Cliff, Larabar, and Kind bars. With a

target market of middle class, younger individuals, that live an active healthy lifestyle. The

company goals are; to have Jete Bars in Whole Foods and Trader Joes with a new package

design. We are addressing those objectives, as well as creating a social media management

system and re-positioning the branding. Our strategies consists of repositioning the bar as a

healthy snack, create premium packaging, a social media intern, and bundling. A social media

intern will allow the company to actively post and respond to customers, which results in a

greater amount of “followers” or “likes”. The bundling discount option appeals to those that are

loyal to the brand, and make it more attractive to purchase in large quantities. With those

actions implemented there will need to be an increase in weekly production of about two

thousand bars.

Table of contentsSituation Analysis

Internal SituationExternal SituationMacro Environmental SituationsStrengths, Weakness, and Competitive Advantages Analysis

Marketing ObjectivesMarketing StrategiesMarketing ImplementationMarketing ControlFuture StrategiesAppendix

PackagingBronco Job InstructionsSocial Media Intern DescriptionImplementation Calendar

Situation analysis Internal situation

The current situation for Jete Bar is a low marketing reach through current social media (Facebook, Twitter and Linkedin), small personal selling at local markets or street events, and a small market share of the current Boise gluten free bar market. Jete Bar has a few competitors through national companies and larger local businesses, with a small manufacturing enterprise. Jete Bar creates roughly 500 bars a week at a consumer cost of $2.79 online.

Organization Management:Jete Bar is a small business specializing in nutritional bars owned by Linda Everett and

has a business partner, Greg Satz. Linda has full control of the business operations including producing and distributing the product. Occasionally, Linda receives help from willing volunteers. The packaging is currently being done by Pak-Sel, a local packaging company. However, the current situation with Pak-Sel is temporary, because they are unable to meet all of Linda's packaging needs.

Marketing:Jete Bar is currently being portrayed as a nutritional bar for endurance athletes at a price

of $2.79 per bar online at jetebar.com. At that price, customers within that target market tend to see Jete Bar as overpriced compared to other bars in the same market that are being priced around the $1.25-1.75 range.

Jete Bar’s current marketing includes tabling at the seasonal Saturday Market located in downtown Boise from April to October. While at the Saturday Market, Linda (the owner of Jete Bar) sets up a booth to represent her company. Throughout the day, potential customers come to the booth to talk to Linda, where they are able to hear her story while sampling Jete Bars. This marketing strategy has worked well for Linda in the past by creating relationships with her potential customers and they are able to try the bar without having to buy it first, eliminating first

purchase barriers and creating brand awareness for her customers. Unfortunately, the Saturday Market is only held on Saturdays which limits the ability to reach customers only one day a week during the months of April through December.

Jete Bar’s has company pages within multiple social media platforms. Currently, Jete Bar is on Facebook, Twitter, Linkedin, and Google Plus. The social media is currently handled by Linda’s daughter-in-law when she is available. However, current social media sites are not actively managed with current events and interactions with the target markets. Because the social media profiles are not consistently up to date, Jete Bar is missing opportunities that come with actively managing social media.

Manufacturing:Jete Bar is currently manufactured at a commercial kitchen located on Ustick Rd. in

Boise. The manufacturing process is handled solely by Linda. Jete Bar is currently producing 500 bars per week and has the potential to produce up to 2,000 at maximum capacity, with a goal of 1,000 a week. The commercial kitchen handles manufacturing duties for multiple small businesses, meaning the kitchen is not gluten free certified. The bars are made with premium ingredients and shaped into bars at a unique weight of approximately 60 grams.

External market situationThe external market situation includes the industry situations like Jete Bar’s competition,

customers, supply chain, and distribution, as well as their macro situations like social, technology, economic, and political forces that uncontrollably affect the company and business environment.

Competition:Jete Bar’s general competitors within the nutritional bar industry include ThinkThin Bars,

Odwalla Bars, Luna, Zone Bars, Kind and Skout. Each business brings their own specialty to the market, making this a very competitive industry. Jete Bar is a local business that competes for customers with other local health bars companies within the Treasure Valley. However, Jete Bar’s differentiated product includes its unique weight of 60 grams while competitors produce at around 40 grams. Mainstream competitors market their product as an athletic, a quick, healthy snack or on-the-go bar; whereas, Jete is a health conscious, sustainable and filling bar and a small meal replacement. These aspects differentiate Jete from mainstream competitors and push it into a slightly different segment of the health bar industry.

Customers:The general target market is dually classified by male and females in the middle or upper

class and 25 year of age or older. Jete Bar’s target customer is considered to be actively health conscious by necessity or choice. They actively search for healthy ingredients within bars and will find those ingredients within Jete Bar. The target market has an above average income and is willing to spend money on health conscious products.

Customers who have food allergies or celiac concerns are also target customers. Since Jete Bars offer a healthy on-the-go and energy sustaining option that does not have any gluten, dairy, eggs, or soy in their products, customers with allergies or celiac concerns will find that Jete Bar will meet their needs. Customers who follow health trends are also considered to be a target consumer since Jete Bar offers a bar with many health benefits while still tasting great.

Lastly, any customer that hits one of the three criteria listed above and live in the Treasure Valley area are also target customers. From a marketing standpoint, attitudes and lifestyles are the most important for driving marketing decisions. This is because the nutritional bar industry is targeted to active people. Identifying oneself as "active" is considered a lifestyle.

Supply Chain: Ingredients are purchased from stores within the Treasury Valley area. The product is

usually made weekly on Mondays at 500 units and delivered to 18 different local stores the day after production. The bars are then stored at retailers for the time indicated on the sell-by date on the package.

Distribution:As stated above, Jete Bar’s distribution is handled by Linda the day after production and

on Wednesday if necessary. Since the Jete Bar product doesn’t have any preservatives, they face a refrigeration challenge. If the bar is stored at room temperature, the shelf life is three weeks from the day of production. If the bar is stored in a freezer, the bar’s shelf life expands to three months from the day or production. However, most local stores do not have expensive refrigeration systems. If a local store offers a refrigerator for shelf space, the product can go three months before expiring. However, this creates its own challenge. If the bars are being refrigerated, they are not being placed in the nutritional bar section of the store where all of the rival bars are found. A customer searching for a nutritional bar will not be able to find the bar unless they were actively searching for Jete Bars. Macroenvironment situations

Social:The nutritional bar market is considered to be a well saturated market. Products range

from Cliff Bars to Zone bars and everything in between. Trends of an active lifestyle and gluten-free needs and diets have become increasingly popular. The health benefits offered from Jete bars separates themselves from competitors since there is a growing amount of customers becoming more concerned about allergies, adding to the health conscious market. There is currently a gluten-free fad that has entered the market, nationally and locally. Since this fad is relatively new, there is not a lot of businesses taking advantage of this trend. Awareness of food related allergies and higher rates of celiac diagnosis is leading consumers to change eating habits and lifestyles. Easily accessible scientific studies allow a higher number of consumers to educate themselves on new lifestyles and link of food habits with helping cure or regulate illness. Removal of gluten from diets aid in treatment of illness related to celiac disease, ADD/ADHD, Down syndrome, Autism, chronic fatigue, Arthritis, and Alzheimer's.

Economic:The health conscious market overall is considered elastic meaning there are many

substitutes for healthy options and consumers will seek out alternatives if they feel one product is superior to another or desire a lower price point. However, the allergy-sensitive market is slightly inelastic. This means customers are willing to pay a higher price for products that meet their dietary needs since there are not as many options available. Also, the “fad” market is considered to be elastic. Because of this growing market there are many competitors today and even more up and coming. Bigger competitors are able to drive down prices to drive out smaller producers. However, in this case for the “fad” market, customers are willing to substitute gluten-free for non-gluten free options. If the customer is unwilling to make the substitution, they are usually willing to spend more if it is convenient.

Political/Legal:There are certain companies opting to gain gluten-free certification. This allows the

ability to promote gluten-free certification on their labels, giving them a competitive advantage over businesses without the certification to gain serious allergy sensitive customers. The food industry currently has very relaxed regulations on gluten free labeling making it easy for firms to claim they are gluten-free on product by way of ingredients, but are not necessarily medically certified.

Strengths, Weakness and Competitive Advantages Analysis

Strengths Weaknesses

● superior flavor and texture compared to competitors in the health bar industry

● most successful when product is displayed and tasted

● successful with word of mouth and testimonials

● premium positioning● wholesome and organic

ingredients

● shelf life limits retail space if no freezer or refrigerator

● minimal connection through social media platforms

● strongly relies on word of mouth marketing

● high price point in comparison to competitors

● premium positioning that may turn away casual users

Opportunities Threats

● educate retail employees on product knowledge

● saturation of local market● leveraging stories to touch the

emotions of the consumers● Recreation of packaging● Bundling bars for shipping and

product push● recruit social media intern● Growing trend of healthier

eating

● Narrow positioning as an allergy sensitive bar

● Shelf space and availability● Saturated “athletic bar” market● Big brands positioning and price

flexibility

Marketing objectives Objective 1: Product & Production: The first objective is to update the packaging for the Jete Bar. This will imply a premium product and catches the eye of the consumer compared to the current packaging. This new packaging style (see appendix) allows the company to increase chances of entering into premium stores in the Boise market. This redesign includes package colors, clarification of ingredient benefits, adding the company contact information, and adjusting flavor names to create a more diversified product offering. These adjustments add to the brand’s image and superior food quality.

The second part of the first objective is to increase production. As stated above, Jete’s current production is 500 bars per week. The current production of 500 bars a week is based solely on customer’s demand. Once the packaging issue is resolved and Jete is able to get into stores like Whole Foods and Trader Joe’s, demand will increase as new potential customers will see the bar in higher volumes since there is more traffic within the larger stores compared to the local stores Jete is currently in. Once Jetebars are sold within larger stores like Whole Foods and Trader Joe’s, we predict production will need to increase to 1,000 bars per week.

Objective 2: Positioning & Branding The final objective is to increase social media presence on Facebook, Twitter, and

Instagram to increase the prestanding word of mouth marketing initiative by interacting with customers via posting, information reliability and testimonials. Furthermore, a Social Media Intern will benefit Jete bar by having consistent media coverage and seamless posts to uphold a cohesive brand concept and interact with a simplified, yet diverse, target market.

Marketing strategiesStrategy 1: Product & Production

A repackaged bar will represent the premium quality of the product and supports the rebranding of the product and image. Straying away from the shiney red packaging commonly associated with sweets and candy and moving toward a sleeker, clean white color will highlight the key features of the bar. The specific alterations are outlined below in the Implementation section.

As Jete enters stores like Whole Foods and Trader Joe’s, demand will increase, along with production. Production of 1,000 bars a week should be sufficient when first entering the larger stores, with adjustments in production being made as demand fluctuates. Also, an increase in social media awareness and overall customer awareness, Jete will need to increase production accordingly.

Strategy 2: Social Media PresenceJete bar is currently marketed as a meal substitute for primarily athletes. Expansion of

Jete bar’s target market will encompass a wider segment as an overall healthy meal replacement instead of just an athlete bar. The new target customers are:

1. Busy, yet Health Conscious 2. Allergy Sensitive3. Living an Active Lifestyle

These three separate, yet intertwined, segments allow for a wider range of consumers to identify with the benefits of the Jete Bar while staying within the true purpose of the bar. The “busy, yet Health Conscious” customer will appreciate the overall health benefits and weight of the bar versus competitors as a meal replacement, rather than a snack when he or she is on-the-go. The “Allergy Sensitive” consumer values the health benefits and availability of a bar that not only caters to to a range of common sensitivities, but is filling and great tasting. Lastly, consumers who are “Living an Active Lifestyle” connects with the bar’s original market segment of athletes who need an on-the-go bar that will not only sustain, but also power them through their activities.

With intensified social media interaction, we will pull these target customer segments to become aware of these bars and purchase the product. In order to increase social media present, Jete will hire a Social Media Intern. The detailed job description of the Social Media Intern is located in the Appendix. Moreover, this intern will be responsible for creating incentives for consumer interaction with the brand, including competitions, hashtags, and following accounts, along with updating information about the brand and its current events.

Marketing ImplementationStrategy 1: Product & Production

Production:To implement the increase in inventory for Jete Bar, it is recommended to increase the

production from current production of 500 bars to 1,000 bars to accommodate more stores and retailers who need consistent inventory of the bars. This increase can be accommodated over the next five months to ease into a higher production schedule for Linda Everett.

To the support the increase in production over the next five months, a longer work day is recommended to accommodate for the increase in the inventory; or split production between Monday and Tuesdays to break up the production load for the current staff. With this increase in production, Linda Everett and Jete Bar can establish methods of higher production levels to prepare for future retailers such as Whole Foods and Trader Joe’s that require high inventory.

Lastly, setting up a system with the current sellers of the bar will solidify that the supply and demand for the product is still there. It will as well help in Jete Bar keeping a constant contact with current and future retailers. This is turn builds relationships with the local businesses that they are wanting as well as showing the national businesses like Whole Foods that they are a good brand to invest in. A recommendation of 3 businesses contacted a week is optimal for the size of Jete Bar at the moment.

Packaging: As soon as economically feasible, new packaged products should begin to phase out the

old packaging. Sellers at small stores will recognize the packaging when sold in new locations. Changes to for the new packaging include the following:

1. Incorporating the Nutrition facts and Brand Name label within the wrapper to remove the need for stickers on the package. the package will be one seamless wrapper.

2. Highlighting the allergy information in a warm orange color along the bottom of the wrapper as a differentiation point

3. Adding website information on the the backside of the wrapper to pull customers to online traffic and spreading product knowledge

4. Removing the “Mother of a Bar” slogan on the front to avoid misinterpretations of the slogan and to keep the product gender-neutral

5. Use a clear and appetising photo of the bar or ingredients used in the bar to convey that the ingredients are all natural, healthy, and raw. This will be located on the back of the wrapper on the right side next to the Nutritional Facts.

6. diversification of product with three distinct flavors: “Peanut Butter Chocolate” in place of “Semi-sweet”, “Dark Chocolate” and “Cranberry Raisin”. When a tasting the current flavor of “Semi-Sweet” the primary flavor is peanut butter, not chocolate. Therefore, by labeling that flavor as “Peanut Butter Chocolate”, consumers are clear about the flavors they will be tasting in that particular bar. “Dark Chocolate” and “Cranberry Raisin” are accurate descriptors of the flavors very well.

These visual packaging changes appear in the Appendix as an image of the front and back wrapper. The changes advised are feasible for production through the current producer.

Part 2: Long term goal Bundling and Pricing

After entering into the Whole Foods and Trader Joes stores, we want to provide consumers with a bundling incentive. Offering a variety pack of 6 to 8 bars in the stores allows consumers to try a variety of flavors and receive a discounted rate for the higher quantity of product purchase. We suggest to start at the CoOp to test the strategy, due to the fact that it is very similar to Whole Foods. If proven successful, move the bundles into Whole Foods, Trader Joes, and other locations that would support this purchasing habit. We would also position individual bars at checkout counters to encourage the on-the-go feel. Convenience is consistent with a high price point.

Strategy 2: Repositioning the Jete Brand

Social Media Intern: The Social Media Intern is advised to be hired no later than August 2015 to begin

rebranding and interacting with the community. The process for setting up and posting a position through Bronco Jobs is located in the Appendix. The following statements outline further responsibilities and actions for the Intern to uphold:

General Posting1. All posts on all social media platforms should include mixed media that includes video,

photos, interactive posts and creation of unique hashtags to interact with the community2. All posts must be geared to at least one of the three target markets: Busy and Health

Conscious, Allergy Sensitive, and Active Living.3. Photos will be clear, non blurry, and visually stimulating. Free or low cost Mobile

Applications such as Camera+, Piclay, InstaSize, and Adobe Photoshop Express are helpful photo editing tools to create professional and interesting content

4. Posts containing related articles or location information must be accurate, spell checked, and clear for the consumer. All posts should be either informative, a call to action,

5. It is recommended to crosslink posts across multiple social media platforms to keep a consistent stream of information or updates when applicable. Otherwise, posts will be individually created and tailored to the uniqueness of the social media platform. For example; Facebook and Twitter are more useful for spreading information about events, new blog posts, relevant articles and fast updates and relevant photos. Instagram is useful for sharing quality and interesting photos and engaging information pertaining to large events when applicable.

6. Encourage consumers to use the Jete Bar hashtags and share their Jete Bar experiences with their friends and social media groups.

7. In the future, offer contests for consumers for free samples or coupons for unique posts, gaining likes, and attending events.

Facebook1. Through Facebook, utilize the sites’ weekly advertising budget payment plan. This

allows for Jete to create and send out scheduled advertisements for the website, jetebar.com, and the Facebook Page, JETE Nutritional Energy Bar, through the

platforms that appear on the News Feeds of followers or consumers that match the desired target market. To access the Promotion option on Facebook follow these steps:

a. Log into the Jete Facebook account. b. Navigate to the company Pagec. Locate an option to “Promote Page” or “Promotion”d. Select one at a time to either “Promote the Page” or “Promote the Website”. Both

can be utilized.e. Create a Promotion by filling all the sections (Create Text, Add Photo, Layout,

Interests [ identifies the demographic and target audience], Duration, Budget, and Payment)

2. Post Status Updates about upcoming events with event location, time, and relevant information about the event such as trade shows, location for Saturday Market, samplings in retail stores, etc.

Instagram and Twitter1. Keep or alter the Instagram handle (currently @jetebar) to differentiate it from other

handles or to match the Twitter handle (currently @JeteBars). The current Instagram page is currently not used. It needs a branded profile photo, short bio with relevant hashtags, and the company website.

2. Update the Twitter bio to disclude “One Mother of a Bar”.3. For Instagram and Twitter, create a following through the Hashtag #WhereDoYouJete

and/or #ReadyToJete. This will enable users to find and interact with the Jete handle and come in contact with other consumers. Photos and posts that encompass this hashtag should be what consumers are doing or where they are when they are enjoying their Jete bar. For Example, a photo and description with the hashtag during a long day at work or hiking on a beautiful trail

4. Utilize the hashtags #WhereDoYouJete and related hashtags such as, yet not limited to, #jetebar #nutrition #glutenfree #ThisIsBoise #energybar #fitlife #ReadytoJete #HealthisWealth #healthy #healthychoices #hangry #onthego #onthegofood #dairyfree #preservativefree #nopreservatives #eggfree #dairyfree #soyfree

By utilizing these social media guidelines, target customers are able to clearly understand what Jete Bar is, why it is a great product, how to get it and where. When posting with a certain audience in mind, it builds the brand image relevance between the product and consumers. The constant use of Social Media platforms will allow Jete to find interaction points with consumers and for consumers to come across and interact with Jete.

Marketing control To monitor the proposed strategies for Jete Bar, an analysis of the market before and

after the proposed changes have been implemented is suggested. Once the marketing intern and increase in sales volume has been reached by late September, a re-evaluation of the Boise gluten-free bar market is recommended. This can be used to pin-point the strengths of the bar in the current market and to assess how the consumer is buying and using the product. If it is shown that before the proposed changes, the volume that the Jete Bar was bought at was 50

per week with consumers consuming within the next 30 days, and then after a jump of 80 bars per week with consumption within the next 20 days, then the promotions and increase in inventory can be seen as working.

We also advise, an analysis to see how the Jete Bar is positioned in the consumer’s mind before the hiring of a marketing intern and the proposed packaging redesign can he helpful. From this, we can take the information as a base to grow from and measure all future growth. The goal is to see how the consumer is reacting to more social interaction on Facebook and Twitter and the new packaging of the Jete Bar. To see if it is a positive reaction or a negative one. If the outcome is negative a re-evaluation of promotions is suggested.

Taking the analysis, we can then identify the weaknesses of the bar or the imaging of the product that could be distracting from future sales in current and future retail locations. Identifying the weaknesses can help figure out a sale pattern for the bar and create a structure for the future sale of the Jete Bars in the local or national market. This can see if one segmentation of the bar is performing better than other segments.

In using the buyer locations for the product, Jete Bar can look at where the high volumes of the product are being purchased and segment their marketing and promotion more towards those markets. They can then use that information to identify potential buyers from areas they have yet to penetrate with the product. By looking at the lifestyles of their buyers, Jete Bar can actively market and promote to the same lifestyle and see where they can easily diversify their promotions to garner more consumers. This can be all achieved with a Consumer Relationship System where the demographics of the consumer base are kept. Where they live, shop and their values in life and care for. This would allow a custom tailoring of promotions to areas in and around Boise, Idaho. Jete Bar could also use the system for customer service and create relationship expectations for all.

Future Strategies Some future strategies that are being proposed for Jete Bar is the reorginization of

jetebar.com, the online store. We propose to make it more user friendly and an environment that supports ease of transaction. To do this a revamp of the online store is required, where consumers can easily go to place an order for bundles of bars, building their bundles or choose from pre-decided bundles. They can then easily purchase the product through a paypal system, so keep the ease of purchasing. Some ideas to make this website more user friendly would be by eliminating any unnecessary steps in the transaction process. For example today on the website when you google “Jetebar store” the first click into the website makes the user select “bars”. We suggest that as soon as they click each 3 flavors appear with a picture of each bar ( either the packaging or the actual bar) and also all the nutritional facts about that product.

With the proposed bundling, a price cut from $2.79 to $2.30 per bar is proposed as a future strategy to entice more consumers to purchase the bundle or the bars online, to help boost the e-store for jetebar.com. The bundles would be 4-8 bars per bundle where the consumer can have the option to build their own bundle.

Another strategy proposed is advertising in local newspapers, like the Boise Weekly or the Idaho Statesman, to showcase the upcoming shows or places that Jete Bar will be or to create an awareness of the gluten free bar. We feel that a bigger need to showcase that the bar

is gluten free is important, since that is the main selling point to the bar. To advertise in these two publications is $558 per run for 16 runs for the Boise Weekly and an additional $200 for a quarter page advertisement; The Idaho Statesman offers in their Healthy Living magazine that comes out 6 times a year to 133,000 readers a ⅓ page ad for $725 for a one time run. Placing an advertisement in this publication would garner the association of the health benefits of the Jete Bar to customers of the Idaho Statesman who subscribe to Healthy Living. Also suggested is looking into premium content advertising in popular gluten free blogs or magazines that allow the option to order the product. This would include, having the ability to order each of the flavors of Jete Bar for free to try the product. This strategy would hopefully bring more use to the e-store and what the company has to offer to the gluten free or intolerant consumer.

APPENDIX:New Package Design: *The picture of the product bar will be different that is featured on the backside of the package. It is suggested to take a professional photo with a good camera and enhance the look of the bar with photoshop or other photo editing software.Product flavor will appear in the top left corner on the front side of the package.

Bronco Jobs Intern Instructions and Set Up

The availability of students is most often than not found through the Boise State University website, Broncojobs.com, that is powered by the university’s career center. The site is available for employers to post relevant job and internship opportunities and in turn, an easily navigable resource for Boise State students. This site has no cost for use, and therefore does not affect the Jete Bar budget. Moreover, this site is available to connect with students outside of Boise State University but for current strategy posts will be limited to Boise State students

only for free services. Below is an outline of the steps needed for registering and posting as an employer in search of hiring.

First, become familiar with Best Practices for hiring through the Career Center:

1. Visit career.boisestate.edu to begin the registration process2. On the navigation menu on the left side of the screen, select “Employers”

(http://career.boisestate.edu/information-for-employers/)3. Take Notice: On the Employers page, two links are most relevant to Jete Bar: “Post a

Job” and “Hiring for Internships”4. Return to the “Employers” page through the Career Center.5. Select the “Hiring for Internships” link 6. This new page contains information on Internships Jete should familiarize itself with

pertaining to students gaining course credit for the internship, compensation facts, and additional links to on-campus career fairs and on campus recruiting options for employers.

Second, Jete Bar must register on Bronco Jobs as an employer:1. Return to the Employers main page through the career center

(http://career.boisestate.edu/information-for-employers/)2. First select the “Post A Job” link, then scroll down the page to the “New Employer or 1st

Time User” section. Follow their instructions per the site to create a username and password for Bronco Jobs.

3. A new window will open for Bronco Jobs where you are able to select “Register and Post a Job” button on the right side of the login portal.

4. Once the Jete Bar account on Bronco Jobs is created and registered, insert and create the job post with the description of the internship and post locally to retain the features at no cost to the company.

If there are any questions regarding the setup and posting of the internship position, contact the Career Center at Boise State University at 208-426-1747 or career@boisestate.edu.

Bronco Jobs Intern Job Description

Title: Marketing Intern

Company Description:

Jete Bar is a local nutrition bar highlighting its gluten free, dairy free, soy free and preservative free components and its superior ingredients and taste!

Job purpose:

Jete bar’s social media intern’s purpose is to help plan, create and monitor social media posts and manage accounts for Jete Bar including interacting with followers and users. This must be able to attend public relation events for the company and aid in managing a booth where the product is demonstrated and sold.

Key responsibilities and accountabilities:

1. Website and social media optimization

2. Plan and carry out direct marketing activities, including advertising and PR.

3. Manage and monitor social media presence including Twitter, Facebook and company blog posts.4. Monitor and report on activities and provide relevant information pertaining to Jete Bar5. Assist in marketing of product to retailers when needed

Requirements:

1. Marketing experience or wanting marketing experience for Marketing, Business, or Communication majors.2. Public relations experience.3. Additional hours may be required.4. Expect up to 10 hours a week 5. Ability to handle workload in addition to regular academic schedule.6. Helpful to have a passion for health conscious products and lifestyles, but not required.

Marketing Implementation Calendar

Strategy #1Product & Production

June July August September

Production

● Increase to 1,000 bars a week

Complete by July 7th

● Setting up of seller system (contact 3/week)

Complete by June 30th

Packaging Complete by August 3rd

● Incorporation of nutritional facts and

brand on wrapper

● diversification of flavor names

Complete by June 19th

● removal of “Mother of a Bar” slogan

Complete by June 19th

● Appetising photo of bar

Complete by July 20th

● Offering of variety pack (6-8 bars/pack)

Complete by July 1st

Strategy #2Repositioning of Jete Bar

June July August September

Social Media Intern Complete by August 24th

● Posting of job position on Bronco Jobs

Complete by July 30th

● Interviews and hiring position

Complete by August 24th

● Training Complete by September 8th

Remarketing

● Marketing to people: health conscious/ allergy sensitive/active lifecycles

Complete by August 30th