Jesse Gordon, 617-320-6989, [email protected], page 1 Political Information in an Internet...
6
Jesse Gordon, 617-320-6989, [email protected], page 1 Political Information in an Internet Era Political Information in an Internet Era Building a Big Audience Jesse Gordon [email protected] (617) 320-6989 1770 Mass Ave #630 Cambridge MA 02140 Spokesperson, NotOneDamnDime.com Editor, OnTheIssues.org / Speakout Foundation Technology Director, RobertReich.org Co-founder, MassForDean.org Co-chair, MassScorecard.org
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Transcript of Jesse Gordon, 617-320-6989, [email protected], page 1 Political Information in an Internet...
Jesse Gordon, 617-320-6989, [email protected], page 1
Political Information in an Internet EraPolitical Information in an Internet Era
Building a Big AudienceJesse Gordon [email protected](617) 320-6989 1770 Mass Ave #630
Cambridge MA 02140
Spokesperson, NotOneDamnDime.com Editor, OnTheIssues.org / Speakout FoundationTechnology Director, RobertReich.orgCo-founder, MassForDean.orgCo-chair, MassScorecard.org
Jesse Gordon, 617-320-6989, [email protected], page 2
Anti-war email message calling for a spending boycott on inauguration day 2005.
Email “went viral” News media reported on the viral nature of the
email as well as the content of the message. Our appearances on TV, radio, and newspapers
reached an additional 50-55 million people. About 2 million people participated.
Jesse Gordon, 617-320-6989, [email protected], page 3
Survey by Bentley College (Waltham Massachusetts)
200-210 million emails 40-45 million people via email 30-35 million people via MSM 2 million participants in boycott $81 million in total delayed spending 16,000 people signed up on blog 1,276 Bentley survey respondents
Jesse Gordon, 617-320-6989, [email protected], page 4
Why did it work?
Easy to participate (“do nothing”) Could boycott locally Synergy of numerous other protests on same
day Viral email meant you got info from friends Mainstream media was ignoring anti-war
message
Jesse Gordon, 617-320-6989, [email protected], page 5
Catering to mainstream media
Easy blog posting with state/city (built list of 16,000)
Blog organized by state/city for local press quotes
Recruited local volunteers for press appearances
Press kit on website Fun blog reading (1/2 million website visitors)
Jesse Gordon, 617-320-6989, [email protected], page 6
What’s next?
Tried “email your Congressional rep” on April 15, 2005 (too hard to participate)
Tried email assist to May 1 2006 pro-immigration “Great American Boycott” (insufficient synergy)
Next try: March 17 2007 anti-war rally
