A future-proof solutionJersey offers real estate and private equity fund managers a model that provides regulatory certainty as well as flexibility. By Ben Robins

Looking back over the past few years, it is clear that regulation, in its various guises, has been a key pre-occupation for private equity and real estate fund managers. Among those with European interests, nowhere

has this been more apparent than in relation to preparations for the Alternative Investment Fund Managers Directive (AIFMD).

With the AIFMD’s transitional implementation phase coming to an end this summer, the industry currently is in an interesting period as far as fund struc-turing decision-making is concerned. While EU countries have been bringing the AIFMD into national law at their different paces, many private equity and real estate fund managers and service providers still are trying to come to terms with exactly what the detail of the AIFMD means to them.

In numerous conversations, there remains a real sense of uncertainty and, in some cases, a realization and some serious concern that the decisions made in the next few months will have significant long-term implications for the opera-tion of fund managers and the performance of their funds. When it comes to marketing into Europe, managers want confidence that their funds are being effectively and appropriately serviced. Equally, managers want flexibility and a cost effective solution where they manage funds targeting investors in non-European markets.

For those international finance centers (IFCs) that are established specialist fund jurisdictions, getting this balance right has been crucial. Given its persis-tent strength in the alternative investment funds market, this is very much the case in Jersey, where more than 70 percent of all fund business is in alternative asset classes.

Based on an understanding that managers want both regulatory certainty and flexibility, Jersey has sought to adopt a ‘future-proof’ model. This means that a Jersey manager is able to establish funds marketed in the EU through available national private placement regimes (with only the AIFMD’s transpar-ency and reporting burdens with which to contend) and, from 2015, through the option of an EU-wide passport route (in full compliance with AIFMD). At the same time, Jersey funds also can target investors in the rest of the world, completely outside the scope of the AIFMD.

Lower costsAlthough the UK remains its core market, an ever-greater amount of non-UK and non-European real estate investment activity currently is being channelled through Jersey. The future looks to be improving in the US – particularly in residential and commercial real estate markets – while sophisticated investors in the Middle East and Far East are continuing to look seriously at global prop-erty and private equity investment. As a result, managers are adopting global strategies and raising capital in global growth markets where wealth is being created and investment opportunities are sought.

For this reason, using a non-EU jurisdiction with the maximum EU acces-sibility that has the experience and expertise to handle global private equity and real estate business is highly attractive. As a non-EU jurisdiction, Jersey also offers a regime that is fully outside the scope of the AIFMD for managers that don’t require EU capital.

Using Jersey’s broad and familiar range of limited partnership, unit trust or corporate (including cell) structures, this optionality offers clear benefits to managers and investors seeking lower operational costs, with the ability to avoid the depositary requirement, leverage restrictions, regulatory capital burdens

EXPERT COMMENTARY | JERSEY FUNDS ASSOCIATION

Robins: promoting the flexibility of Jersey

34 PERE | FEB 2014

and remuneration rules that are found within the AIFMD. If, however, investors require full AIFMD compliance, that option is available as well.

The possibility of reduced regulatory compliance costs in appropriate cases means that a Jersey manager can offer enhanced return prospects to investors. At the same time, such a manager can have confidence that it is being ser-viced by experts in a well-respected jurisdiction within the European time zone.

The appeal of this approach to European and UK managers is reflected in the findings of Multifonds’ research published in June 2013, which found that 77 percent of EU managers might choose to set up an offshore structure as a result of AIFMD.

Targeting EuropeWhere EU marketing is concerned, ‘offshore’ still is very much alive, and Jersey managers can still access EU markets. Recent activity suggests that, for real estate funds targeting the buoyant UK commercial property market and the wider (though still relatively flat) European market, Jersey remains a popular choice.

Having signed 27 bilateral cooperation agreements with EEA countries in 2013, including the UK, Germany and France, Jersey’s regulator (the Jersey Financial Services Commission) now is granting licenses for fund managers actively targeting European markets through private placement arrangements.

In addition, Jersey is the first ‘third country’ to offer manag-ers the option of a fully compliant AIFMD framework, thanks to regulations introduced in Jersey that mirror the directive’s requirements. This has created an ‘opt-in regime’ for man-agers wishing to comply fully with AIFMD requirements when marketing to European investors, providing regulatory equivalence with onshore EU locations. This essentially means that Jersey not only offers private placement regimes under the AIFMD, but it also has already implemented, ahead of time, the necessary framework to achieve an EU-wide AIFMD marketing passport from 2015.

In particular, with Her Majesty’s Treasury confirming that its private placement regime will be in place until at least 2018, we expect Jersey to continue to prove an attractive and cost- effective location for UK-focused real estate funds, providing access to the major UK real estate and investor market, with which it already has strong connections and experience.

In addition, due to its straightforward structuring process and an administration network that understands core financ-ing and accounting requirements, Jersey’s model is attractive for EU-focused real estate funds, particularly European single-asset funds and an increasing number of sovereign wealth funds investing in real estate.

A jurisdiction of substanceOne of the key themes to emerge from the AIFMD is the requirement for managers to have greater substance, as well as the vexing issue of achieving a management entity’s operational efficiency while demonstrating the appropriate degree of sub-stance. With Jersey’s regulator able to offer a fast-track licensing process that is the envy of many onshore locations, where there

are instances of managers taking months to get an AIFMD licence, establishing a Jersey manager entity for private equity and real estate funds can be relatively simple and cost effective.

Meanwhile, it will be of considerable comfort to managers that the familiar onshore EU adviser / offshore manager model still works in Jersey, without risk of an EU onshore adviser being regulated as a manager onshore. The long-standing abil-ity for Jersey to field local directors and officers of management entities with real risk and portfolio management skills and Jersey’s ever-growing pool of skilled non-executive directors means there is little risk of properly-run Jersey management entities being discounted as mere ‘letterbox entities’.

Being able to draw on Jersey’s deep experience in fund administration, asset servicing, tax advice and accounting is vital for managers, as is having access to real governance expertise. Having precisely this sort of long-standing expertise has created a genuine offering of local substance in Jersey in the context of private equity and (in light of Jersey’s network of qualified surveyors) commercial real estate activity, backed up by the immediate availability of a fully compliant deposi-tary regime and a pool of local depositaries of all types (for any managers opting for full AIFMD compliance).

As far as fund structuring is concerned, as the end of the cru-cial transitional period nears, the funds industry is expected to see an uptick in parallel ‘offshore/onshore’ structures, with some managers choosing to run an onshore EU fund actively marketed in the EU alongside a more cost-effective and flexible offshore option for other investors.

In addition, there is an opportunity for UK fund promoters to use Jersey management entities as part of a ‘wait-and-see’ strategy. Such a strategy would give promoters the opportunity to continue their business as usual while stepping back and assessing the full impact of the AIFMD, without rushing in and committing immediately to the more costly and burden-some compliant option.

The opportunityAIFMD has posed a significant regulatory challenge for Jersey, as it has for many jurisdictions. However, unlike most loca-tions, Jersey has turned this challenge into a real opportunity to offer the maximum flexibility to users of the jurisdiction.

Promoters can establish all their management entities in Jersey and meet EU requirements while simultaneously serv-ing the rest of the world through a lower cost, non-AIFMD compliant environment. Offering both options will not be pos-sible in onshore EU locations, or in all IFCs.

With a number of successful managers already putting their faith in Jersey by relocating in recent months, Jersey’s future as a specialist center for real estate fund servicing and manage-ment looks very strong indeed.

About the Author: Ben Robins is the chairman of the Jersey Funds Association, an industry association that works with firms, regulators and legislators locally and globally to position the jurisdiction as a leading center for global funds business. For more about the Jersey Funds Association, please visit www.jerseyfunds.org.

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