Jerry Jones
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Transcript of Jerry Jones
● Born in Arkansas● Parents run a grocery store● Works at the store as a child - learns hard
work at early age● Full football scholarship to University of
Arkansas● Serves as Co-captain of his team● Gets his Masters● Starts an oil and gas business in Arkansas,
which makes him a millionaire● Uses that money to purchase struggling
business for $150 million● Turns it into one of the most recognizable
brands on the planet, worth $4.2 billion
SUCCESS???
Jerry Jones
By: John Evans, Edgar Guzman, Kassandra Salazar, and Lupe Vongnarath
Jerry JonesBackground Information
● Born October 13, 1942 ● Raised in Little Rock Arkansas by Arminta and J.W. “Pat” Jones● Worked at grocery store run by parents as a child
○ Learned hard work = more tips!● Accepted a football scholarship from the University of Arkansas● Co-captain and starting guard in the Arkansas football team● In 1965, he borrowed a million dollars from Jimmy Hoffa's Teamsters union to open up
a string of Shakey's Pizza Parlor restaurants in Missouri● Worked as Executive Vice President at Modern Security Life of Springfield, an
insurance company owned by his father.● Earned a master’s degree in business in 1970● Tried many business ventures, but success eluded him
Jerry JonesBackground Information
● Began an oil and gas exploration business in Arkansas, Jones Oil and Land Lease○ “Wildcatting”○ Often disrespected, led to his aggressive style
● Made $50 million during the 70s● Sold company to Arkla, a natural gas company, for $175 million● In 1989, bought the Dallas Cowboys and their stadium in Irving for $150 million● Immediately fired existing coach Tom Landry and replaced him with his friend and
teammate from his college team, Jimmy Johnson. ○ A few months later, replaced General Manager Tex Schramm with himself
● In the next few years, with Jones personally involved in the team’s every aspect, the team improved by leaps and bounds.
Jerry JonesBackground Information
● In the 1992 and ‘93 seasons, Cowboys won back-to-back Super Bowls● Named the ‘Most Valuable Franchise’ in 1993● In 1994, Jones shockingly separated with long time friend Jimmy Johnson
○ Hired Barry Switzer as head coach● After 1995 season, won Super Bowl again, under Switzer● String of mediocrity since 1996
Recall: Lewin’s Leadership Theory
• leader's characteristic behaviors when directing, motivating, guiding and managing groups of people
• There are 3 basic leadership styles• Autocratic• Democratic • Laissez-faire
• Autocratic = Command & Control• Democratic = Team oriented & Collaborative• Laissez-Faire = Delegative & Little Guidance
Jerry Jones Leadership Stats
• Strongly Autocratic• The Cowboys• Pepsi • Merchandize
• Moderately Democratic• Player Scouting (Scout Feedback) • Qualified Feedback
• Laissez-Faire• Absolutely not
Cowboy’s Head Honcho • Owner and GM of team• Complete control• Down to scouting, coaching, and team selection.
Jerry’s Rebellion • NFL sponsorship by Coca Cola• Jerry gets sponsorship from Pepsi• Shows NFL who’s boss.
Against the Establishment • Took control of Cowboys Merchandise• Lawsuit Battle with NFL• Display of Power, NFL backs off
Jerry shows player
Interest during draft
Jerry listens to qualified
scout report on
player
Jerry chooses
the players he wants w/ scout’s
opinion considered
Example: Johnny “Football” Manziel vs. Zack Martin
Recall: Fiedler’s Contingency Theory• Contingency theory is a leader-match theory
• Tries to match leaders to appropriate situations
• Leader style is assumed to be fixed• Task-oriented• Relationship-oriented
• Leader’s effectiveness depends on how well the leader’s style fits the context (situational favorableness)
• GOAL: Select leaders for situations or change situations to better fit leaders.
Which leadership style do you think Jerry Jones is? Why?
• Wants to be liked by and gets along well with their subordinates
• Relationships= Priority #1Relationship-
Oriented
• Want their subordinates to perform at a high level and accomplish all of their assigned tasks before considering relationships
• Meeting goals and getting job done= Priority #1
Task- Oriented
Fiedler’s Contingency Theory: Jerry Jones Applied
Reasons for Mismatch:Poor Leader-Member
Relations De
Mar
cus W
are • Player trades
• Rumors in headlines after a loss
• Poor trustJim
my
John
son • Led cowboys to
two successful Super Bowl victories
• Jerry’s inflated ego caused Mr. Johnson to quit Ja
son
Garr
ett • Positional power taken away
• “Stuck in the middle”
Fiedler’s Contingency Theory: Jerry Jones Mismatch Solution
Hill’s Team Leadership Model
• Model provides and assist leader with:- mental road map to identify group needs- suggestions on appropriate corrective actions- making sense of the complexity of groups and - actions to improve group effectiveness
Hill’s Team Leadership Model
Three Main Leadership DecisionsMonitor or Take Action
● If No action; monitor
● If Action is needed…
● Analyze, diagnose, & gather info
Task or Relational
● Determine if team is in need of
● Task or ● Relational
intervention
Internal or External
● Focus on what function is required if
● Internally or Externally
Jerry Jones decision making: Action
• Fired Legendary Tom Landry
• Trades Herschel Walker ( best RB)
• Strategy cut cost
Task• Ignored
relationship• Find better
players• Win games
Internal/External• Rid of previous
staff• Changed NFL
business• Needed money
to buy talent and win games
Jerry Jones 25yrs Later:Action oriented
● Recognized his inexperienced
● learned from his mistakes
● Continues to have the final say in trading, but is now open minded on others opinion.
Task / Relational
● Build a stadium with the fans in mind
● Has better relationship with players and staff.
● Has yet to win a Super Bowl
Internal/External
● Organizational Culture is more family oriented (Nepotism)
● Has served as best advocate for the team by changing the NFL rules
● Continues to market the team brand and grow financially
Team effectiveness: Performance & Development
• Did the team accomplish goals and objectives?
• Cohesiveness of the team to satisfy own needs
• Excellent teams accomplish both: getting job done & cohesive team.
Accomplishments• Bought team in 1989: $ 150 M• As GM, won 3 SB within 6yrs• Build a stadium worth $1.2 B• Cowboys current worth $4.2 B
Development● Team cohesiveness● More attached and concern about the
team● Continues to monitor team and build
stronger relationships internal/externally
Has Jerry been an effective leader?
Jerry Jones● Lewin’s Theory: Autocratic
○ Learning to be somewhat democratic● Fiedler’s Contingency Theory: Task-Oriented, not Relationship-
Oriented● Hill’s Team Leadership Model: Jerry doesn’t follow this process.
○ Makes rash, emotional decisions
● Wildly successful financially○ Expert marketer and negotiator
Questions?