10 THINGS I HATE ABOUT DIGITAL MARKETING

@jdaykin at DMX Dublin

@jdaykin

MAGIC & WIZZARDS

1

@jdaykin

“TRADITIONAL MEDIA CHANNELS ARE STILL TANKS & PLANES, BUT DIGITAL DRAGONS ARE POWERFUL ADDITIONS”

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@jdaykin

ENGAGEMENT AS AN OBJECTIVE

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@jdaykin

“THOSE WHO ENGAGE MIGHT SPEND TWICE AS MUCH, BUT THE ALTERNATIVE IS IMPACTING TWENTY TIMES AS MANY PEOPLE”

2

@jdaykin

MARKETER’S EXPECTATIONS OF PEOPLE

3

@jdaykin

“DON’T ASK ‘WHAT CAN I GET CONSUMERS TO DO?’ – DEAL WITH THE FACT THEY WONT DO VERY MUCH”

3

@jdaykin

THE BATTLE FOR ORGANIC REACH

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@jdaykin

“ARGUING ABOUT 1%, 10% OR 100% OF A SMALL NUMBER OF FOLLOWERS IS POINTLESS WHEN YOU NEED TO REACH 10,000%”

4

@jdaykin

CHASING THE NEXT BIG THING

5

@jdaykin

“USERS OF NEW SOCIAL NETWORKS & TECHNOLOGY ARE THOSE MOST LIKELY TO ALREADY BE HEAVY USERS OF EXISTING PLATFORMS”

5

@jdaykin

TARGETING & ‘WASTAGE’

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@jdaykin

“USE DIGITAL MEDIA TO BE RELEVANT TO MORE PEOPLE, NOT VISIBLE TO FEWER”

6

@jdaykin

PROGRAMMATIC COMPLEXITY

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@jdaykin

“PROGRAMMAGIC ISN’T A CHANNEL IT’S A TECHNOLOGY, AND DONE RIGHT IT’S CREATIVELY PROGRAMAGIC”

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@jdaykin

REAL TIME MARKETING

8

@jdaykin

“REAL TIME MARKETING IS A SLEDGEHAMMER APPROACH TO BEING RELEVANT, AND AN OVERLY COMPETETIVE ONE AT THAT”

8

@jdaykin

BAD DIGITAL MARKETING

9

@jdaykin

@jdaykin

PIXELS, NOT PEOPLE

10

@jdaykin

10 THINGS I HATE ABOUT DIGITAL MARKETING

@jdaykin at DMX Dublin