Jerri CHOUCondoms, Enterprise and Making Women's Empowerment Sexy

@jchou

• Making Women’s Empowerment Sexy

The ProblemIn Africa, there are more deaths caused by AIDS than all the wars, famines, floods, and deadly diseases on the continent - COMBINED.

The Problem

The one single technology that has been proven most effective at stopping this is something we can all get at our local convenience store: Condoms

Most people in Sub Saharan Africa simply don’t have access to condoms and increasingly, women in Africa are becoming the face of the epidemic.

How could we offer a systemic, sustainable solution?

The Opportunity

• Condoms are the most popular form of sexual protection in America - and they carry the highest profit per square foot of shelf space of any HBC (Health and Beauty Care) category.The U.S. condom market is a stable and mature market growing at a steady rate every year. The economic recession brought much attention to condom sales – which were up 10.2% in the beginning months of 2009.

• High gross margin of 86% allows for substantial profits to do a world of good.

The Opportunity

Condoms is a condom company with a cause: to empower women globally by supporting the human right to safe sex. For every condom you purchase, one is distributed in a developing country.

1 for 1

Focus On Women

Focus On Women

Better Product

What’s Sexy?

Where We are now

•Taking Pre-orders now

•Launching product in stores early 2011

•First condom donations with launch of product

•Developing distribution and promotional partnerships now

•Major Campaigns rolling out March and April (around Women’s Month)

•Fundraising

Now That’s Sexy

www.LovebeginswithL.com