Jerome Carron Business Development Manager Developer &...
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Web of Opportunities Jerome Carron Business Development Manager Developer & Platform Microsoft Canada
Transcript of Jerome Carron Business Development Manager Developer &...
Web of Opportunities
Jerome Carron
Business Development Manager
Developer & Platform
Microsoft Canada
The Essence of Marketing
attract
engage
excite
Nike
A Dramatic Shift
The 25 companies that spent the
most on advertising over the last
five years cut their spending last
year in traditional media by about
$767 million. And in the first half
of this year, those companies
decreased their media spending an
additional 3 percent, or $446
million, to $14.53 billion . . .
--Advertising Age and TNS Media Intelligence
WebKinz
attract engage excite
Software is Fundamental
attract
engage
excite
Building a Marketing Platform
WebMobilePOSAd SystemsCommunityERP / CRM
Web
Mobile
POS
Ads
Community
ERP / CRM
More to think about
Web
TV
Radio
In
store
Mobile
Call
CenterGame
Console
IM
IPTV
Search
POS
Kiosks
Connecting Experiences
Web
TV
Radio
In
store
Mobile
Call
CenterGame
Console
IM
IPTV
Search
POS
Kiosks
Technology Stack
Audience Reach
Touchpoints
Design and Development
Analytics / Decisions
Infrastructure
Technology Stack
Audience Reach
Touchpoints
Design and Development
Analytics / Decisions
Infrastructure
• Engage Online Communities – Going Social
• Create adaptive Web sites
• Create more consistent, relevant experiences
• BI and Real-time analytics
Some of today's scenarios. . .
Engage Online Communities
Reach Build Measure
Advertise,
Promote
Blogs,
wikis,
forums,
apps
ROI,
impact
Advertise to and sponsor groups on Facebook, Digg, Xbox Live, MSN, etc.
Build social functionality into your site. Build internal/external social
applications and communities.
Work with partners to track brand impact in existing communities.
Establish ROI for social efforts.
push.ca
attract engage excite
maps.ca
attract engage excite
Build Adaptive Web sites
Add
functionality
Adapt to
business
Adapt to
customers
Identity,
mapping,
video
Tools, Web
platform
Personal,
relevant
Add streaming video, mapping functionality to your Web site.
Use tools and technologies that enable you to change and update your
Web site.
Link customer and sales data – business systems – to the Web to provide
personal, relevant experiences.
workopolis.com
attract engage excite
Better experiences across channels
Cell phone,
call center,
Auto
TV, PC,
game
console
POS, kiosk,
mobile
Provide consistent identity across devices using Live ID.
Create familiar applications / experiences across Web, devices, store with
Microsoft tools.
Link business data to customer touch points.
Web Mobile Home Store
theweathernetwork.com
attract engage excite
Dealing with Data: BI and Analytics
Understand
channel
Understand
advertising
Understand
customer
Web,
email,
store, etc
Click thru,
reach, ROI
Spend,
share of
wallet, etc
Deploy dashboards to track performance of ads, marketing, business.
Use ad technologies that give you insight across multiple channels.
Link CRM and sales data to Ad systems to better reach existing
customers with offers via the Web, email, mobile, etc.
• Think beyond the Web site
• Data: the new currency
• Build a bridge between IT and Marketing
• Microsoft wants to be your platform partner
• Broadest platform
• Works with what you have
In Closing…
