AP CHEMISTRY Gases and Their Properties (Kotz & Treichel, Chapter 12)
Jeffrey Treichel - Kolektiva od Groupona naprej
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1 @ DIGGIT June 7, 2012
description
Spletna stran, ki je vsak dan ponudila eno posebno in privlačno ponudbo na Hrvaškem, podobno, kot so to počeli Groupon ali Living Social v ZDA, se je kmalu razvilo v revolucijo spletne prodaje. Kolektiva, ki je bila ena izmed prvih tovrstnih spletnih strani v Evropi, je svojo prvo ponudbo uspela ponuditi več sto tisočim potrošnikom. In to v državah, ki se načeloma zelo bojijo uporabe spletnih kartic in spletnih prevar. Kako ji je uspelo postati vrhunska in zaupanja vredna predstavnica spletne prodaje v šestih zelo različnih državah? Jeffreyevo predavanje bo odgovorilo na vsa vprašanja, kot so: Kako je Kolektiva premagala GRoupon, svetovnega pionirja v dnevnih ponudbah v Romuniji? Kako je Kolektivina dnevna ponudba za nastanitev v novem slovenskem hotelu spodbudila inovativnost industrije dnevnih ponudb? Kako kaže industriji dnevnih ponudb v vzhodni Evropi Kako biti v t. i. »e-commerce« inovativni in kako vključevati potrošnika
Transcript of Jeffrey Treichel - Kolektiva od Groupona naprej
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@ DIGGIT
June 7, 2012
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• 2 Founders, 1 employee
• 1 deal per day in Zagreb
• Facebook/twitter activation
Daily deals in CEE had humble beginnings
Deal #1 - Jan. 22, 2010
• 42 coupons sold
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Croatia was a very tough test market
*Source: Nielson, Global Trends in Online Shopping, June 2010
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Multiple deals Competition Explodes Internationalization
The model expanded slowly
Deal # 1 - June 15, 2010
• 36 coupons sold
• 5 cities, 2 countries
• 8.500+ TOTAL coupons sold
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• Large Sales Force becomes key
• Multiple deals per day
• Unlimited virtual inventory
• 80:20 rule: Long-tail management becomes the key
• Vertical dominance
• Personalized discovery
The keys to growth and relevance for daily deal sites:
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Deal Efficiency Curve: Contribution of Deals to Internal Revenue (Nov-Jan)
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• Merchant relationships are key to long-term success
• The value chain comes from their pie
• Our key offering:
• Massive reach,
• CPA digital/social ads for barter economies
• ROI marketing
The model has always existed to serve merchants
1) Create/Advertise deal 2) Gather customers 3) Deliver customers 4) Guarantee a result
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Serving merchants is reaching new sophistication
*Source: Groupon IPO Roadshow Deck, Nov. 2011
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Some of the opportunities are the same
*Source: Clifton, Advanced Web Metrics with Google Analytics, 2008
Optimize Conversion Funnel Segmentation/Targeting
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If you buy a gourmet cooking class – Kolektiva knows you may be more likely to buy a lot of different items:
Kolektiva’s smart “inventory” for foodies:
• Restaurant deals
• Gastro and Culinary tours / tourism
• Kitchen and cooking appliances / gadgets
• Premium foodstuffs and exclusive imports
• Cookbooks
• Wine clubs
• Groceries
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Kolektiva has built infrastructure for new business models
• 8 CEE countries. pop 62 Mio
• $10 mio invested
• 3 mio subscribers
• 1,5 mio registered users
• $30 mio in sales
• Double-triple digit growth
• #1 or 2 in all countries
• Clear CEE leader
• Beating Groupon in RO
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Our first Multi-Market Deal
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Led to the spin off of an entirely new, innovative business model
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• 40,000 room nights in Croatia alone in 2011
• Exponential growth in 2012 of 300%, with 40,000 room nights in Q1
Travel is a massive opportunity
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With premium partners recognizing the value of ROI marketing
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2012-13: Big brands will discover the power of the model
• Huge regional and local reach
• Hyper-targeting of user segments
• Tailor-made campaigns & flexibility, or boiler-plate ad models
• Digitization of BTL events/ sampling/ partnerships
• Email marketing
• Social sharing
• And much much more!
