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    New Jeevan Anand

    J D Chandrapal

    CII (Award)London, MBAmarketing , PGDHRM, P HD Scholar Development Officer

    - LIC of IndiaAhmedabad - 9825070933

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    The Market-Place Today

    Growing Investment service Segments

    Driven Market = Price=Value=Quantity=Quality

    Investment Trends

    Marketing Campaigns

    Customer Service = 24/7 Service Facilities

    Value Expectation = Quality Products, Reliable

    Service, On time Delivery,

    Fair valueJ

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    The Market Needs

    Security

    Reduced Liability

    Liquidity and Flexibility

    Short / Mid Term Financial Planning

    Risk Coverage During the Investment

    Simplified User Friendly Process

    Asset Management

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    Features . . . . .

    Particulars Minimum Maximum

    Entry Age of Life

    to be Assured

    18 yearsCompleted

    50 years (NearerBirth Date)

    Age at Maturity - 75 years

    Term 15 years 35 years

    Sum Assured

    Rs. 100,000/and in multiple of

    5000

    No Limit(Depending upon

    Income)

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    Features . . . .

    Particulars Conditions

    Premium Payment

    mode

    Yearly, Half-yearly, Quarterly,

    Monthly (ECS & SSS)

    Rider

    Accident benefit allowed up

    to Total Sum Assured of Rs.

    50,00,000/-

    Modes Allowed Yearly, Half Yearly, Quarterly,Monthly (ECS & SSS)

    Age Proof Standard or NonStandard

    Proof allowed.

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    Features . . . .

    Particulars ConditionsFemale Category I, II & III Allowed.

    NonMedical Scheme NMGNMSNM (Professional) Allowed.

    Surrender Allowed at any time, till death Provided

    premiums for Atleast Three Full Years

    have been paid. - The Higher of

    Guaranteed Surrender Value and Special

    Surrender Value payable.

    Policy Loan Allowed at any time before or after PPT.

    Provided premiums for Atleast Three Full

    Years have been paid. Subject to Certain

    ConditionJ

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    Features . . . .

    Mode Rebate

    Yly 2 of Tabular Premium

    Hly 1 of Tabular Premium

    High Sum Assured Rebate

    Up to 195,000 NIL

    200,000 to 495,000 2% of Basic Sum Assured

    500,000 & above 3% of Basic Sum Assured

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    Features . . . .

    Particulars Conditions

    Revival Period 2 years from FUP

    Foreclosure Not for fully paid

    up and in forcepolicies even if there is default of loan

    interest.

    No change for Dating Back, Grace Period, Paid up

    value and Assignment/ Nomination.

    Service Tax To Be Borne By Policy Holder (1stYear

    3.09 and Subsequent Years 1.54 )

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    Benefits .

    Maturity Benefit

    Basic Sum Assured + Bonus + F A B

    At the end of selected Premium Paying Term.

    Additional Risk Cover equal to Basic Sum Assured willcontinue which is payable only on death.

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    Benefits . . . .

    Natural Death

    During Premium Paying Term After Premium Paying Term

    S A on Death + Bonus + FAB if any

    Sum Assured on Death shall not be lessthan 105% of total premiums.

    S A on Death shall be Higher of ~ 125% of

    Basic Sum Assured (1.25 x BSA)

    OR

    10 times Annual Premium.(10 x AP).

    Basic Sum Assured

    Accidental Death Up to age 70)

    Double the Basic Sum Assured +

    Bonus+ F.A.B. If any

    Double the Basic Sum

    Assured

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    Benefits . . . .

    Double Accident Benefit

    AB Premium shall be @ Rs.1.00 and for Police Duty @

    Rs. 1.50%0

    Minimum Accident Benefit Sum Assured (ABSA) Rs.

    100000 and there after in multiples of 5000

    Rs.50 Lakh overall limit, taking into account ABSA under

    all existing policies, i.e. Individual, Group and New

    proposals. The policies may be from LIC or any other

    insurance company.

    ABSA will be available up to age 70 onlyJ

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    Selling Propositions

    Brand Name of the New Plans have not been changed only word

    NEW is added

    Death Benefit Increased to 125%

    Double Accident Benefit as Optional Rider up to Total limit of 50

    Lakh

    Foreclosure Removed

    SA Rebate Increased

    Surrender Value Factor Increased

    Suicide in 1styear80% of Premium Paid Refunded

    Flexibility in determining beneficiaries in event of death

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    Old vs. NewPremium Comparison

    SA 5 Lac Mode-YLY Term 20 Years

    Age 149 815

    Difference

    W/O ServiceTax

    %

    ChangePremium

    Basic

    Premium

    DAB

    Premium

    Service

    Tax

    Total

    Premium

    18 25828 26582 500 837 27919 1254 4.86

    30 27550 28174 500 886 29560 1124 4.08

    40 29975 30551 500 959 32010 1076 3.59

    50 33515 34740 500 1089 36329 1725 5.15

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    Old vs. NewPremium Comparison

    SA 5 Lac Mode-YLY Term 25 Years

    Age 149 815

    Difference

    W/O ServiceTax

    %

    ChangePremium

    Basic

    Premium

    DAB

    Premium

    Service

    Tax

    Total

    Premium

    18 19523 20285 500 642 21427 1262 6.46

    30 20978 21657 500 685 22842 1179 5.62

    40 23112 23936 500 755 25191 1324 5.73

    50 26410 27978 500 880 29358 2068 7.83

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    Unique Selling Propositions

    Increased Profitability of the Product due to precise

    segment of age group between

    18to 50years. And

    Paying Service Tax separately so it wouldnt have any

    cost bearing on the returns

    And World Famous Punch Line

    ,JD

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    Are You Afraid of Premium Hike

    Dont be lured by low premium, check Companys

    settlement record too. - Economic Times Bureau | 16 Jan, 2014

    As a customer, claim settlement ratio is your bottom line while

    choosing an insurance company not always a premium rate.

    claim settlement ratio in plain words this number tells chances of

    your policy paying you if you make a claim.

    Claims settlement ratio, along with related data, is the only

    objective yardstick for the consumer to determine which

    insurance company is preferable and more reliable.- Jehangir Gai - Consumer activist

    LIC's claim settlement better than private insurers - IRDA

    Determine the cost effectiveness of any insurance product one

    has to look at the claim settlement ratio of the company and

    economies of scale too.JD

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    Claim Settlement -Fact Sheet

    Source IRDA Annual Report2012 - 13

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    IRDA - Annual Report for 2012-13

    IRDA has just published its annual report for 2012-13 and as insurance

    buyers, claim ratios have been of particular interest to a lot of people. Here

    is a brief summary of claim settlement ratios for companies in 2012-2013: Most of the companies have maintained their claim ratios around previous

    year.

    Aegon Religare( a major player selling term insurance) remains one of the

    lowest with 66.87% claim ratio. Other low claim ratio companies are DLF

    Primerica ( 27%), India First, Future Generali( 70.5%), Edelweiss Tokio

    (45%) etc.

    Max Life has shown big improvement from 89% to 94%

    HDFC Life, SBI Life and ICICI Prudential have maintained their claim ratios

    around 95%

    Bharti Axa has moved up few percentage points to 89% while Aviva has

    dropped a few percentage points to 87%

    Birla SunLife, Tata AIAs and Reliance Life remain around 83-85% when it

    comes to claim ratio.

    LIC remains the best in claim ratio with claim ratio of 97.7%!( This is the

    gold standard every private insurer should beat!)

    This again proves the point that good companies will have a consistent

    record when it comes to claim ratios.JD

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