Je Publiek Is Online
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Je publiek is online
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5 stappen
1. bodempje2. social musica!3. social tools4. google is watching us5. Brainfarts, tips & hersenkrakers
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BodempjeVeelvo
orkomendeconversa/
e
“Watdoejijprecies?”
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“Ikpraatmetar/esten(onderandere)overonlinemarke/ngensocialmedia.”
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“Echt?”
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“Ja,echt.”
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“Weetje.Weetjewatmijopvaltbijonlinemarke/ngensocialmedia?”
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“Nou?”
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“JehoeEhelemaalgeensuperar/esttezijnomsuccestebehalen.”
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“Jemoetgewoonheelgoedzijninmarke/ng.That’sit.”
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“Klopt.Ongeveer...”
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Endemuziekvandiegastenzuigtooknogeens.EnomdathijzodrammerigFacebookt,komenmensennaarzijnconcertenenverkooptieooknogeensmeerdanik...
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BodempjeRedene
ntegensocialm
edia
#1:‘Ikwilmezelfnietopdringenzoalsdieandereknakkers.’
#2:‘Promo/eviasocialmedialevertmijgeengeldop,maarkostweleenhoopextrawerk//jd.’
#3:‘Ikwilmealleenbezighoudenmetspelenenrepeteren.’
#4:‘StatusupdatesopTwiYer:wieboeitdit?’
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BodempjeInvloed
internet
Wereldwijdonderzoek(17.000respondenten,29landen,april2008)
73%vandeac/eveinternetgebruikersheeEeenwebloggelezen
45%heeEeeneigenweblog
39%heeEzichingeschrevenvooreenRSSfeed
57%heeEzichaangeslotenbijeen‘socialnetwork’
55%uploadfoto’s
83%bekijktvideoclipsonline
?
?
? ?
?
?
?
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Social media?
Deonlineconversa/e...
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Social mediaMeestge
bruiktinNL
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Social mediaBereik
socialwebsites
inNederland
0
20
40
60
80
15‐24 25‐34 35‐44 45‐55 55+
Facebook Hyves Twitter LinkedIn
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5 stappen
1. bodempje2. social musica!3. social tools4. google is watching
5. Brainfarts & tips
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Social musica!Interne
t=vrijheid
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Social musica!
Wie niet kan delenKan ook niet vermenigvuldigen
Deslogan...
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You can do it yourselftogether
Social musica!Aanpak
ken
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Social musica!Jeeigen
site/blog
JOUWCREATIVITEIT
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Social musica!Blijmaken!
€
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Waarom wil je een eigen site?
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spoorachterlaten...
incontrol
Social musica!Waarom?
maximaleinterac/e
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Social musica!
Onlineconversa/e,weetjenog?
Hetgesprek
Komikzoopterug...
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Social musica!Pimvande
Werken
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5 stappen
1. bodempje2. social musica!3. social tools4. google is watching
5. Brainfarts & tips
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De Social Media toolsEeneig
enblogvoorin
ternetgeeks
IkwerkmetWordpress(.org):Plugins
Kennisnodigvanprogrammeren,CSS,...
Posts
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JA HOOR EENS!
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De Social Media tools
Eeneigenblog
voorinternetd
ummies
www.tumblr.com
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De Social Media tools
Eeneigenblog
voorinternetd
ummies
www.blogspot.com
Hunting The Robot?
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De Social Media tools
Hoewerkthet?
In140tekensschrijfofleesjeberichtjes
Deberichtjes(Tweets)zijnopenbaar,enjebepaaltzelfvanwiejeberichtjeswiltlezenofwiejouwberichtenmogenlezen.
TwiYerendoejeopdecomputerofmobiel.
Kortecursus:T
wiYervoorDu
mmies
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De Social Media toolsTweet,
tweet,tweet
Cameracrew
Roddels
NetwerkAanbiedingen
Shows
Kennisdelen
Legiovoorbeelden...
Fans
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De Social Media toolsFaneng
agement
Hunting The Robot?
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De Social Media toolsEigens
maakradio
Hunting The Robot?
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De Social Media toolsWorld’ss
econdsearche
ngine
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De Social Media toolsThenew
MySpace
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De Social Media toolsNogmeer...
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De Social Media Check
SocialMediaCheck(.nl)
Hoeisjouwon
linestatus?
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De Social Media Check
Hun/ngTheRobot
Hoeisjouwon
linestatus?
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De Social Media toolsVolhard
ing
Ooiteensineenworkshopgeleerd:
Gemiddeldduurtheteenmaandofnegenvoordatsocialmediagaatlonen.
Eenovergrotemeerderheid(rond75%)gooitdehanddoeknazesmaandenindering.
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5 stappen
1. bodempje2. social musica!3. social tools4. google is watching
5. Brainfarts & tips
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Google is watching us
Hoekomik(hoo
g)indezoekre
sultaten?
HoewerktGoogle?
Eencomplexeformulebepaaltwelkewebpagina’shetbesteaansluitenopdezoekvraagvandegebruiker.
DitalgoritmevanGooglewordtbehandeldalseenstaatsgeheim,vergelijkbaarmethetreceptvanCocaCola.
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Google is watching us
TochzijnerbekendezakenwaarGoogleoplet:
‐Hoevaakenwaarwordtjouwwebsitedoorgelinkt?(‘trace’)‐Uniekeenspecifiekomschrevenblogpost‐/tels‐Metatags‐URLmetde/telvanblogpost‐Maakeen‘sitemap’‐Vaakenvers
HoewerktGoogle?
GEEKALERT Wordpress
Hoekomik(hoo
g)indezoekre
sultaten?
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Google is watching usGoogle
says...
Whenyoursiteisready:
‣SubmitittoGoogleathYp://www.google.com/addurl.html.
‣SubmitaSitemapusingGoogleWebmasterTools.(GoogleusesyourSitemaptolearnaboutthestructureofyoursiteandtoincreaseourcoverageofyourwebpages.)
‣Makesureallthesitesthatshouldknowaboutyourpagesareawareyoursiteisonline.
hYp://www.xml‐sitemaps.com/
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Google is watching usGoogle
says...
Design&contentguidelines:
‣Makeasitewithaclearhierarchyandtextlinks.Everypageshouldbereachablefromatleastonesta/ctextlink.
‣Keepthelinksonagivenpagetoareasonablenumber.
‣Createauseful,informa/on‐richsite,andwritepagesthatclearlyandaccuratelydescribeyourcontent.
‣Thinkaboutthewordsuserswouldtypetofindyourpages,andmakesurethatyoursiteactuallyincludesthosewordswithinit.[keywords]
‣Trytousetextinsteadofimagestodisplayimportantnames,content,orlinks.TheGooglecrawlerdoesn'trecognizetextcontainedinimages.Ifyoumustuseimagesfortextualcontent,considerusingthe"ALT"aYributetoincludeafewwordsofdescrip/vetext.
‣Makesurethatyour</tle>elementsaredescrip/veandaccurate.
‣CheckforbrokenlinksandcorrectHTML.
‣Ifyoudecidetousedynamicpages(i.e.,theURLcontainsa"?"character),beawarethatnoteverysearchenginespidercrawlsdynamicpagesaswellassta/cpages.Ithelpstokeeptheparametersshortandthenumberofthemfew.
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Google is watching usGoogle
Webmaster
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Google is watching us ToolsHandig
onlinegereed
schap
‐GoogleAlerts
‐GoogleAnaly/cs
‐GoogleDocs
‐GoogleWebmaster
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5 stappen
1. bodempje2. social musica!3. social tools4. google is watching
5. Brainfarts & tips
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Brainfarts, tips en hersenkrakersFlaYr
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Brainfarts, tips en hersenkrakersPromo/ngo
thers
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Brainfarts, tips en hersenkrakersWayward
Musicquote
Insteadyoushouldbebuildingyourbusiness.
Youshouldbelearningaboutsocialmediaandconnec/ngwithyourfans,
ontopofplayingandrecordinggreatmusic.
Understandingsocialmedia
Imeanreallyunderstandingit
...takessomeresponsibilityonthepartofyou,thear/st.
Realizethatwai/ngaroundtobesignedbyalabelisnotarealcareerpath,
...it’saloYery.
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Brainfarts, tips en hersenkrakersTribe
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Brainfarts, tips en hersenkrakersSnelen
makkelijk
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Brainfarts, tips en hersenkrakersAnaloo
g
échteinterac/e
échteontmoe/ngen
nietborrelen
maarbuffelen
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Samenvattend
STAPPENPLANom te beginnen
1Jouwwebsite
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Samenvattend
STAPPENPLANom te beginnen
2Deconversa/eonline
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Samenvattend
STAPPENPLANom te beginnen
3Creeërcontent
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?www.musicunited.nl
@mar/jnc