What Defines Us

Who Defines Us

The Experience

Design Philosophy

Dining Philosophy

Our Future

The Power of Commune

In Closing

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WHATDEFINES US

As unique as the neighborhoods in which they reside, every Joie de Vivre hotel has a decidedly independent vibe. A guest never has to wander far to tap into the hotel’s greatest amenity and its inspiration: the location.

At Joie de Vivre, cookie cutter is monotonous and

individuality is king.

Our hotels are created with an original edge: bright colors,

playfulness and personality of place. Behind every choice is

a story about the spirit of its location.

This is the message it sends to guests: you have arrived

somewhere special.

Our hotels recharge imagination. Staying here is as

stimulating as reading a good novel or exploring a

museum. Guests delight in the discoveries; they loosen up,

they revel. Because when you laugh and let go, vacations

seem longer than they really are; business trips seem more

productive than anyone thought they could be.

Welcome to Joie de Vivre, an eclectic collection of hotels

with heart. These are places built from the outside in,

where employees spread the message of happy, and where

guests head home with a smile.

ourmanifesto

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be yourself

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Joie de Vivre. It’s the thrill you feel when

life rises above the expected. We are a

delightfully eclectic set of hotels, each

a vivid expression of an idea, and each

created to utterly unique.

ourdeclaration

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revel in the moment

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Individual ServiceWe’re genuine, warm and intuitive—

we’re personalized to surprise and delight.

IndividualityWe put a premium on aesthetics, the individual style

and the unique design of the hotels. We celebrate the

individuality of the staff and guests.

Memorable ExperiencesWe strive to create experiences that will not soon

be forgotten.

Local f lavor We’re committed to paying homage to the locale

of each and every hotel.

ourvalues

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you have arrived

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WHO DEFINES US

Joie de Vivre is crafted for Modern Nomads, travelers that embrace exploration with a sense of whimsy and appreciation of place.

Modern Nomads are fun seekers and young at heart.

Their desire for something unique acts as a common thread

through all types of travel: business, leisure and family.

Warm, friendly service charms the Modern Nomad, but it’s

the locale in each of the Joie de Vivre properties that truly

delights them. They are eager to authentically understand

the city they are in, just as a local would.

Modern Nomads seek brands that are dependable,

comfortable and fun. They seek brands with big hearts and

lots of soul, dedicated to positivity.

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the modernnomad

live. laugh. love.

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THE EXPERIENCEService at Joie de Vivre sets out to welcome guests as if they are entering a good friend’s home. It’s casual, social, fun, fresh and organic.

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Joie de Vivre staff are Jacks-of-all-Trades. With an innate

ability to understand a guest and offer recommendations

tailored to specific needs and personalities, they are in

tune with the local neighborhood and have their fingers

on the pulse of the community. They are able to point out

the features of the property and won’t hesitate to help

with a guest’s bag.

Walk into a Joie de Vivre and you will be greeted with

a big smile and cheery hello, indicative of the staff’s

genuine love for the property and surrounding locale.

servicephilosophy

let’s have some fun

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DESIGNPHILOSOPHY

We are the jubilant member of the Commune family. Our hotels are infused with a sense of playfulness and personality of place. Rooted in bright colors and bold design, each Joie de Vivre property embraces our namesake:

“the joy of life.”

HALLMARKS OF JOIE DE VIVRE DESIGN:

Buoyant in spirit, with uplifting and often humorous tones.

Colorful and varied in its aesthetic.

Full of personality.

Authentic, relevant to the location.

Local inspiration is easy to spot.

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designethos

get the spa treatment

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DININGPHILOSOPHY

Joie de Vivre restaurants and bars are all about the corner on which they sit and the neighborhood that they embrace. Independent in nature, they remain complementary to the hotel.

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Popular appeal is a priority at these of-the-moment, high-

volume restaurants. They strive to embrace the youthful,

fun and unpretentious vibe so effortlessly demonstrated

by their hotel property.

Consistently casual in nature, an acclaimed chef is not a

mandate. But if they do carry a history of success, it is

necessary that they enter with a bright sense of ease and

a great sense of humor, preferably humming a pop song.

restaurants

&bars

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calm, cool and collected

OUR FUTURE

What started as a collection of beachside and ex-urban hotels has evolved into the most savvy lifestyle choice in its category. From west coast surfside accommodations and storied cosmopolitan standouts, Joie de Vivre has grown to be the consistent and carefree choice in the lifestyle sector.

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developmenttarget

Gateway Cities and Secondary Markets

100 – 400 Keys

Flexible Brand Guidelines and Naming

Primarily Conversions Through

Renovations and Repositioning

Locally Driven Food and Beverage

life lived well

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We anticipate ways to make an indelible stamp on the lives of our guests, employees and communities.

THE POWER OF COMMUNE

At Commune, we anticipate ways to make an indelible stamp

on the lives of our guests, employees and communities; one

that inspires the human spirit and morphs trips into journeys.

Our commitment to creating these transformative experiences

lies in a very special place—the hearts and hands of our nearly

5000 team members.

Every employee plays a part in Commune’s approach to creating

and operating our diverse portfolio of celebrated, highly distinct

and boldly innovative global hotel and resort brands.

Our brands stand on their own with rock-solid identities,

unwavering purpose and loyal followings; together, they span

the lifecycle of travelers all over the world. This, combined with

the visionary leadership of renowned industry veterans John

Pritzker and Niki Leondakis, has created passionately loyal

guests, motivated and fulfilled employees and sustainable value

for investors, developers and owners.

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ourfamily

With John Pritzer and Niki Leondakis at the helm, Commune

brings visionary leadership and a commitment to highly

profitable returns for our developers and owners.

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A 25-year veteran of the hospitality industry, John Pritzker’s

private equity firm, Geolo Capital, acquired a controlling

interest in Joie de Vivre Hospitality in June 2010, one year

after purchasing and re-imagining the iconic Carmel Valley

Ranch in California. In 2011 Pritzker organized the merger

of Joie de Vivre Hotels and Thompson Hotels, a lifestyle

hospitality company, forming the parent company Commune

Hotels & Resorts. John joined his family’s company, Hyatt

Hotels Corporation, in 1972, where his passion for the guest

experience took flight. When he departed Hyatt in 1988,

Pritzker became a founding board member of TicketMaster,

Inc. and continued on to form Mandara Spa.

JohnPritzker

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Chairman of the Board

Niki joined Commune in 2012 to lead the global expansion

for the Commune brands. Previously, she was President and

Chief Operating Officer of Kimpton Hotels & Restaurants,

where she grew the company from xx hotels to 50. Three

times during her 19 year-tenure at Kimpton, the company

was named one of Fortune Magazine’s 100 Best Companies

to Work For. Niki was cited as one of the “100 Most

Influential Women” by the San Francisco Business Times

yearly from 2002 to 2010 (in 2011, she was inducted into

its honor roll), recognized as one of “30 Women Power

Players” by Nation’s Restaurant News, and named one

of the “Most Powerful Women in Travel” by Travel Agent

Magazine. Prior to Kimpton, Niki held various leadership

roles at The Ritz-Carlton.

NikiLeondakis

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Cheif Executive Officer

Sales, Marketing and Revenue Management BackboneCommune’s approach to sales, marketing and revenue

management is as simple as it is sophisticated. We marry

world-class technology with the industry’s best talent to

offer efficient, effective and personalized solutions to create

demand. We believe in being early adopters of new systems,

but we put as much stake in good old-fashioned boots on-

the-ground deployment methods. Our model results in a sales,

marketing and revenue management organization that goes

head-to-head with major brands, yet at a lesser cost.

Our People-Powered Sales Force is at The Heart Of Prof itability Commune’s comprehensive global sales program is comprised

of highly-trained and deeply-networked talent, located across

the globe to match customer buying needs, and armed with

scalable technology solutions for highly effective hotel-to-hotel

cross-selling and maximum profitability.

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Commune’s Marketing Function Generates Demand for Our Hotels Through Leading Edge, Proven, Multi-Channel ProgramsOur powerful public relations program delivers highly

credible earned media by influential journalists. Leveraging

the latest in e-commerce, content, mobile and SEO, we

synchronize industry-leading websites, e-mail marketing

campaigns and magazine-quality hotel blogs to drive

engagement. Our innovative Community Management

Program enables greater guest personalization through

social media. Combined, these efforts ladder up to strong

traffic, positive brand awareness, epic guest engagement

and enhanced booking conversion rates.

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Our Revenue Management Department Brings the Best People and Technology Resources to Bear for your Bottom LineCommune’s approach to pricing and inventory-management is

enhanced by our partnership with industry-leading and award-

winning Sabre Hospitality Solutions for cutting-edge CRS and

distribution technology. We maintain direct connections and

strategically partner with all major Online Travel Agencies. Our

global reservation call center has earned industry-setting guest

satisfaction scores and is available to guests 24/7. We manage

search engine marketing investments closely to produce high

return on ad spend.

Commune Takes Loyalty Further Commune’s leadership has worked with hotel guests,

employees and top minds in customer experience to develop

a portfolio-wide loyalty program, set to debut in 2015. The

program will turn brand loyalty status quo on its head with a

truly refreshing, unique approach to recognizing and rewarding

customers and generating return stays from our best guests.

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be somewhere special

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“With a trio of edgy lifestyle brands under its umbrella, Commune Hotels & Resorts has carved its niche in the industry as something of an avant-garde hospitality company.”

Hotel Business Design

“John Pritzker wants to develop his line of boutique hotel brands at a measured pace, allowing him and his team to do things really well and have fun along the way.”

Hotels Magazine 2013

“Commune Hotels & Resorts is quickly building a hospitality empire... going full speed ahead to grow its footprint globally.”

San Francisco Business Times

“Today, as CEO of San Francisco-based Commune Hotels & Resorts, [Niki] Leondakis has become one of the country’s most prominent women in the leisure and travel business.”

San Jose Mercury News

Commune named among “Gay Travel: 22 Companies We’re Proud Of” Travel & Leisure

Joie de Vivre wins “Best Single Social Media Promotion” Travel & Leisure’s Social Media in Travel & Tourism Awards

editorialreviews

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accolades

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Conde Nast Traveler’s Readers’ Choice AwardsCarmel Valley Ranch One of the Best Resorts in Northern California and

One of the Top 121 Golf Resorts in the World

Hotel Vitale One of the Top 100 Hotels and Resorts in the World

Conde Nast Traveler’s/Traveller’s Gold ListVentana Inn & Spa

Travel & Leisure World’s Best AwardsCarmel Valley RanchOne of the Best Family Resorts in the US

Hotel VitaleOne of the Top City Hotels in the US

Ventana Inn & SpaOne of the Top 100 Hotels in the World

USA Today’s 10 Best Galleria Park HotelOne of the 10 Best Pet-friendly Hotels

Harper’s Bazaar UK Travel Hot 100Hotel Vitale

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Approximately 90% of Commune’s portfolio earned 4+ starsTripAdvisor

11 hotels ranked “Top 10” list in their respective citiesTripAdvisor

Hotel Lincoln voted one of “Chicago’s Best Boutique Hotels”Travel & Leisure

Galleria Park Hotel named “One of the 10 Best Family-friendly Hotels”USA Today

Ventana named “500 Best Hotels List”Travel & Leisure

Hotel Vitale ranked as one of “The Best Business Travel Hotels in the US”Conde Nast Traveler

celebrate life

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IN CLOSINGDifferent is where it’s at.

It’s our job to embrace the eccentricities of our locales—to

celebrate the fun and funky of place. By doing so we help our

guests do more than simply stay at a hotel. At Joie de Vivre

they discover new things, they become involved, they revel.

We strive to be personalized at every turn. We strive to

interact with our guests—the Modern Nomads—with a genuine

upbeat attitude. We bring the happy. After all, there’s a lot of

heart in our name.

It’s only by recognizing the needs of this distinctive customer

and meeting them with the philosophies outlined in this

guide, that we can help evolve the Joie de Vivre presence and

create experiences that are as unique and entertaining as the

properties themselves.

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built for happy

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