J.Crew "Together For The Holidays"
description
Transcript of J.Crew "Together For The Holidays"
Theme
• “Together For The Holidays”• Goals– Expand target audience– Introduce existing customers to variety of J.Crew
products
Target Audience
• J.Crewaholics– 25-34 year old young professionals
• Get them to share their love of J.Crew with others
Key Performance Indicators
• Increased social media engagement• Consumer perception• Increased sales
Big Idea
• “Together For The Holidays”• Synergy of digital media components• Reinforcement of the variety of products in
J.Crew’s product line• Theme promotes togetherness of family and
friends, furthering the idea of J.Crew having items for every person on your list– “One-stop-shop”
Budget
• Setup, monitoring, advertising, strategy creation/integration with existing efforts– $23,000
• Media (Pinterest, Facebook, Instagram, blog)– $29,500
• Total– $52,500
Conclusion
• Campaign evokes ideas of togetherness• Promotes J.Crew’s entire product line and
expands target market, strengthening views of the company as a lifestyle brand
• Seamlessly utilizes a variety of social media, reinforcing the campaign message across platforms