JCDECAUX MALL ADVERTISING...2 . 2 . ABOUT ION ORCHARD… Strategically located above Orchard MRT, at...
Transcript of JCDECAUX MALL ADVERTISING...2 . 2 . ABOUT ION ORCHARD… Strategically located above Orchard MRT, at...
-
1
JCDECAUX MALL ADVERTISING
ION ORCHARD
2010
-
2 2
ABOUT ION ORCHARD…
Strategically located above Orchard MRT, at the junction of Orchard and Paterson Road 8 Retail Levels within a 218m-tall, 56-storey luxury building • Stretches over 660,000 sq feet housing over 330 retail, F&B and entertainment stores • 6 Duplex Flagship stores fronting Orchard Road include Cartier, Christian Dior, Louis Vuitton, Prada, Emporio Armani and Dolce & Gabbana.
• Projected shopper traffic of between 80,000 ~ 100,000 visitors on weekdays and 104,000 ~ 130,000 visitors on weekends • 48 floors with 175 high-end residential apartments - Orchard Residences
FAST FACTS
Target Audience: • The Mall attracts high-, mid- and upper mid- end consumers segments for both premium international brands and popular mass high street labels
-
3 3
LOCATION MAP
Address:
ION ORCHARD 2 Orchard Turn
Singapore 238801
-
4 4
TYPES OF ADVERTISING OPPORTUNITIES
(I) ION NORTH ENTRANCE
-
5 5
NORTH ENTRANCE BULKHEAD PANEL &
ESCALATOR GLASS WALL
* Artist’s impression
FORMAT
TYPE
NO. OF UNITS
DISPLAY FORMAT
ESTIMATED
PRODUCTION COST
MEDIA RATE
BULKHEAD PANEL
ESCALATOR
& STAIR WALLS
1
4
Stickers
Stickers
$4,000
$33,400
$12,000 Per week
Material Sizes:
5.7 (W) x 1.8 (H) m: Bulkhead Panel
36 (W) x 9.9 (H) m: next to escalator
14.3 (W) x 5.1 (H) / 16.0 (W) x 4.8 (H) m: next to staircase
Entrance from & Exit to Orchard Rd
-
6
NORTH ENTRANCE LAYOUT PLAN
OR
CH
AR
D R
OA
D
ORCHARD MRT
Bulkhead Panel
Escalator Glass Walls (Left)
ION ENTRANCE
B2
ION ENTRANCE
B1
Escalator Glass Walls (Right)
Escalator Glass Walls (Right)
-
7 7
TYPES OF ADVERTISING OPPORTUNITIES
(II) ION SOUTH ENTRANCE
-
8 8
SOUTH ENTRANCE LED WALL & PILLAR DUO
NO. OF UNITS
DISPLAY FORMAT
ESTIMATED
PRODUCTION COST
MEDIA RATE
2
Stickers
$5,000
$3,000 Per week
Material Size
Pillar Duo: 1.5 (W) per panel x 3.0 (H) m x 2 sides
LED Wall: 7.6 (W) x 3.0 (H) m
Entrance from & Exit to Orchard Boulevard
-
9
SOUTH ENTRANCE LAYOUT PLAN
LED W
all LED Pillar
ION Level 1 /
Leading to Orchard MRT
-
10 10
TYPES OF ADVERTISING OPPORTUNITIES
(III) ION WHEELOCK-PATERSON ENTRANCE
-
11 11
WHEELOCK-PATERSON ENTRANCE LED WALLS FACING ESCALATORS
NO. OF UNITS
DISPLAY FORMAT
ESTIMATED
PRODUCTION COST
MEDIA RATE
2
Stickers
$1,500
$1,500 Per week
Material Size
LED Wall: 3.12 (W) x 2.57 (H) m
Entrance from & Exit to Wheelock Place -Paterson Road
-
12
ION BASEMENT 2 MAP
-
13 13
TYPES OF ADVERTISING OPPORTUNITIES
(III) IN-MALL PLATFORMS
-
14 14
IN-MALL OPPORTUNITIES B1 BILLBOARD (A)
* Artist’s impression
NO. OF UNITS
DISPLAY FORMAT
ESTIMATED
PRODUCTION COST
MEDIA RATE
1 Billboard
Sticker
$7,300
$4,800 Per week
Material Size
B1 Billboard (A): 20.08 (W) x 2.94 (H) m
Basement 1 opposite Max & Co.
-
15 15
IN-MALL PLATFORMS B1 BILLBOARD (B)
* Artist’s impression
NO. OF UNITS
DISPLAY FORMAT
ESTIMATED
PRODUCTION COST
MEDIA RATE
1 Billboard
Sticker
$4,300
$4,800 Per week
Material Size
B1 Billboard (B): 11.3 (W) x 2.94 (H) m
Basement 1 opposite Hilfiger Denim
-
16
ION BASEMENT 1 MAP
-
17 17
B2 LOBBY BILLBOARD & SOUTH ENTRANCE BULKHEAD PANEL
* Artist’s impression
NO. OF UNITS
DISPLAY FORMAT
ESTIMATED
PRODUCTION COST
MEDIA RATE
1 Billboard
1
Panel
Sticker
Sticker
$7,000
$12,000 Per week
Material Size
B2 Billboard: 17.28 (W) x 3.14 (H)
Bulkhead Panel: 5.7 (W) x 2.3 (H) m
• Entrance from & Exit to Orchard MRT / Wisma Atria / Orchard Underpass • Entrance from & Exit to Orchard Boulevard
-
18 18
IN-MALL OPPORTUNITIES B2 PILLAR WRAPS PACKAGE (A)
* Artist’s impression
NO. OF UNITS
DISPLAY FORMAT
ESTIMATED
PRODUCTION COST
MEDIA RATE
3 Pillars
Canvas Wrap
$4,000
$1,000 Per
week
Material Size
Pillar Wraps: 3.0 (W) x 3.2 (H) m
Basement 2 in front of Chomel, Bershka and Guess
-
19 19
IN-MALL OPPORTUNITIES B2 PILLAR WRAPS PACKAGE (B)
* Artist’s impression
NO. OF UNITS
DISPLAY FORMAT
ESTIMATED
PRODUCTION COST
MEDIA RATE
4 Pillars
Canvas Wrap
$6,600
$1,000 Per week
Material Size
Pillar Wraps: 3.0 (W) x 3.2 (H) m
Basement 2 in front of River Island, Mango, Itacho Sushi
-
20 20
IN-MALL OPPORTUNITIES B2 DRAGON’S TAIL WRAP
* Artist’s impression
NO. OF UNITS
DISPLAY FORMAT
ESTIMATED
PRODUCTION COST
MEDIA RATE
1
Stickers
$26,800 (50% coverage)
$5,000 Per week
Material Size
Escalator Wall Wrap: By coverage
Basement 2 Escalator to Food Opera
-
21 21
IN-MALL OPPORTUNITIES LIFT LOBBY A & B @B1 & B2
* Artist’s impression
NO. OF UNITS
DISPLAY FORMAT
ESTIMATED
PRODUCTION COST
MEDIA RATE
4 Panels Lobby A
2 Panels Lobby B
12 Panels Lobby A&B
Stickers (50%
coverage)
$3,900 per level
$1,100 per level
$10,000 (package)
$650 Per week
$300
Per week
$1,800 Per week
Material Size
Lift Lobby A: 7.7 (W) x 3.0 (H) m
Lift Lobby B: 5.47 (W) x 3.0 (H) m
Lobby A @ B1
Lobby B @ B2
-
22 22
IN-MALL OPPORTUNITIES LIFT LOBBY A @B3 & B4
* Artist’s impression
NO. OF UNITS
DISPLAY FORMAT
ESTIMATED
PRODUCTION COST
MEDIA RATE
4 Panels
8
Panels
Stickers
$3,900 Per Level
$7,800
(Package)
$550 Per week
$1,000
Per week
Material Size
Lift Lobby A: 7.7 (W) x 3.0 (H) m
Lobby A @ B3
Lobby A @ B4
-
23
SOUTH ENTRANCE BULKHEAD PANEL LAYOUT PLAN
Bulkhead Panel
Pillar
ION Level 1 /
Leading to Orchard MRT
-
24
ION BASEMENT 2 MAP
-
25 25
BOOKING GUIDELINES
• All sites are subject to availability at time of booking.
• Production of all campaigns must be undertaken by JCDecaux.
• Material sizes stated are in approximation only. The appointed production house is responsible for taking final measurements. • All proposed creative and executions are subject to approvals by the relevant authorities.
• JCDecaux reserves the right to amend media rates and any terms and
conditions by giving reasonable notice.
Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 10Slide Number 11Slide Number 12Slide Number 13Slide Number 14Slide Number 15Slide Number 16Slide Number 17Slide Number 18Slide Number 19Slide Number 20Slide Number 21Slide Number 22Slide Number 23Slide Number 24Slide Number 25